Jul 2024 – May 2025 · 10 mos · New York City Metropolitan Area

• Social Creative Director bridging the gap between traditional campaigns with our evolving, content-first world
• Manage all Content Creators at VCCPUS

Sep 2022 – Jul 2024 · 1 yr 10 mos · New York City Metropolitan Area

• Global Content Creation for White Claw across Instagram, Twitter, and Facebook
• Creative Ideation, Production, Copywriting
• Lead Creative lead across White Claw’s global social channels

May 2022 – Sep 2022 · 4 mos · New York City Metropolitan Area

• Manage all TikTok Content Creators at Dentsu
• New Business "TikTok Expert" role
• Creative Ideation across all platforms for Burger King and Totino's
• TikTok Production for Burger King and Totino's
• Community Management for Burger King and Totino's
• TikTok Strategy for Burger King and Totino's

Oct 2021 – May 2022 · 7 mos · New York, New York, United States

• Custom hybrid role created for my expertise as an influencer and content creator
• Connection between Ogilvy's Content Creation Studio and Influencer Shop
• Create electric, custom creative briefs for influencer campaigns (Coca-Cola, Nationwide, Hyatt, ERA, Dove)
• Content creation starting from creative ideation to production for TikTok, Reels, Twitter, Youtube + more
• Create weekly trend forecasting newsletters
• Influencer Panel participant- traveling to clients and educating them on the Wild West of influencer marketing
• New Business creative strategy for TikTok, working across departments
• Develop Case Study scripts and facilitate production
• Scrappy shoot creator- creating props, ideating recipes, working with nothing

May 2020 – Present · 6 yrs · Brooklyn, NY · On-site

• Butter Girl is a Brooklyn-based, small-batch butter brand turning everyday spreads into something bold and unexpected. After eight years of hand-churning, I’ve created flavors like French Onion Soup, Caesar Salad, and Grilled Cheese- nostalgic twists made fresh in tiny batches.
• Nothing is mass-produced: every tub is churned, labeled, and packaged by hand. It’s butter with personality, complete with cheeky details (like a dime bag of sea salt).
• Butter Girl is about more than butter. It’s about joy, creativity, and making something real in a world that feels increasingly artificial. Whether it’s a hangover bagel on Sunday or the star of your dinner party, this butter is made to be shared.

Mar 2020 – Oct 2021 · 1 yr 7 mos

• Coordinating entire SoHo office move into 16,000 sq ft space
• Converting all vendors to local businesses to enrich NYC community
• Purchasing and individually negotiating agency assets
• Designing and assembling interactive client gifts during lockdown
• Managing entire office space and enforcing protocol

Sep 2019 – Mar 2020 · 6 mos

• Full Time Assistant to CEO, Founder, CFO, COO, CCO, & CSO
• Ensuring accurate prioritization of Partners’ time
• Completing expense reports and monthly reconciliation
• Extreme multi-tasking skills, calendar management
• Hospitality / Reception of clients
• Staying abreast of current client activity

Jan 2019 – May 2019 · 4 mos · Charleston, South Carolina Area

• This program provides learning experiences for business, computer science, and liberal arts students to engage in technology entrepreneurship using lean-startup methodology and the Scrum framework with a focus in impact investing.

Dec 2017 – Jan 2019 · 1 yr 1 mo · Charleston, South Carolina Area

Dec 2016 – Dec 2017 · 1 yr · Charleston, South Carolina Area

Mar 2016 – Dec 2016 · 9 mos · Charleston, South Carolina Area

Apr 2016 – Oct 2017 · 1 yr 6 mos · Charleston, South Carolina Area

• Responsible for maintaining constant communication with entire Charleston Wine + Food Festival team, organizing and editing photos, putting together commercial spreads, coordinating sponsorship installments, overseeing website design, designing advertisements and logos, maintaining the company's brand.