Mar 2021 – Jun 2025 · 4 yrs 3 mos · Gurugram, Haryana, India

• I’m deeply proud of what Kia could achieve in a short span of time & humbled to be part of this amazing journey. While there are many achievements, here are the Top 10 that truly stand out for me.
• 1. In CY2020, Kia sold 140,505 units in the full year. In just the first half of CY2025, sales have already reached 142,139 units — well on track to doubling volumes in less than 5 years, while the industry has grown by ~70% in the same period.
• 2. Fastest OEM to cross 1 million domestic sales, achieved in just 59 months
• 3. Cumulative sales of 15.5 lakh+ including exports in less than 6 years, another auto record in PV industry.
• 4. No. 1 in FADA Dealer Satisfaction Study in 2022 & 2023
• 5. No. 1 in FADA Customer Experience Index in 2024
• 6. First-ever twin win at ICOTY 2022 — with Carens named Indian Car of the Year and EV6 awarded Green Car of the Year
• 7. The only new OEM entrant in the last 25 years to cross 6% market share; H1 CY25 share stands at 6.5% ahead of many legacy players
• 8. EV6 emerged as the top performer in the ₹50 lakh+ EV segment during its launch year (2022–23) beating all luxury brands
• 9. A robust and expanding network of 725 touchpoints across 315 cities
• 10. Last but not least, Kia India earned the prestigious Great Place to Work recognition earlier this year which is a true reflection of its strong culture & people first approach.

Jan 2020 – Mar 2021 · 1 yr 2 mos · Gurgaon, Haryana, India

Dec 2017 – Jan 2020 · 2 yrs 1 mo

Nov 2017 – Dec 2017 · 1 mo

Jun 2015 – Sep 2017 · 2 yrs 3 mos · Gurgaon, India

• Led National Sales & Network Development Operations, consolidating volumes through focused strategies across urban, rural, and institutional segments.
• Consolidated Network for profitability of one of India’s largest automotive dealer networks.
• Managed Corporate & Fleet Sales at a national level, building key relationships with top corporates, government bodies and fleet aggregators to drive high-volume institutional sales.
• Oversaw Sales Planning & Vehicle Distribution, ensuring optimal product availability, demand forecasting and efficient supply chain alignment across regions.
• Managed dealer profitability through allied business like Accessories, Insurance, and Finance, significantly increasing per-unit revenue and strengthening customer lifecycle value.

Oct 2012 – Jun 2015 · 2 yrs 8 mos · Mumbai Area, India

• Led comprehensive network development & consolidation across Sales, Service, and Used Cars (True Value), enabling robust expansion and stronger customer connectivity across regions.
• Focused on business management and dealer profitability, steering the network from loss-making operations to profitability through the successful design and rollout of the innovative ‘3P Program’
• Created and implemented Dealer Survival Plans for underperforming outlets, enabling turnaround strategies that improved viability and long-term sustainability.
• Drove major improvements in Customer Experience, raising the Customer Satisfaction Index from the bottom of industry rankings to near the national average, through structured process enhancements and service excellence initiatives.
• Enhanced Dealer Satisfaction through regular engagement, transparent scorecards, and capability-building interventions.
• Led manpower planning, recruitment, and training programs, ensuring frontline readiness and cultural alignment with the brand promise. Led retail retention program to reduce attrition in dealer network
• Designed and implemented a comprehensive Dealer Scorecard system to institutionalize performance tracking, accountability, and strategic guidance across the network.
• Spearheaded the design and execution of standardized sales processes, delivering a consistent and customer-centric retail experience nationwide.

Mar 2011 – Oct 2012 · 1 yr 7 mos

• Led high-impact verticals including Institutional Sales, Corporate Sales, Rural Sales, Fleet Sales, and Leasing, which collectively contributed to over 50% of Maruti Suzuki’s total sales volume during the tenure.
• Drove Corporate Sales strategy with a focused approach on India’s Top 100 corporates, building strong relationships and tailored engagement programs to maximize fleet penetration and long-term value.
• Designed and executed dedicated initiatives for Government Employee Sales, strengthening Maruti Suzuki’s appeal and accessibility in this influential segment.
• Championed Special Segment Sales, introducing customized propositions for professionals such as Doctors, Teachers, Lawyers and Chartered Accountants, driving incremental volume through trust-led targeting.
• Spearheaded Rural Sales expansion through innovative outreach models, tapping into India’s emerging consumption belt and deepening the brand’s presence in high-potential hinterlands.
• Played a key role in establishing and scaling Fleet & Leasing businesses, laying a strong foundation for long-term growth through partnerships with aggregators and leasing firms.
• Instrumental in the launch of the Maruti Suzuki Dzire in 2011, which went on to become India’s largest-selling fleet car, revolutionizing the fleet segment and solidifying Maruti’s dominance.

Oct 2006 – Mar 2011 · 4 yrs 5 mos

• Conceptualized and implemented the ‘Hub and Spoke’ model to expand Maruti Suzuki’s secondary network, enabling deeper market penetration and enhanced customer access in semi-urban and rural regions.
• Drove rapid network expansion, scaling the dealership footprint from 300 to over 1000 outlets within just 4 years one of the most significant growth phases in MSIL’s history.
• Led the planning and rollout of Maruti Suzuki Brand Centres across India, reinforcing consistent brand experience and engagement.
• Spearheaded the design and development of CI (Corporate Identity) elements, ensuring uniformity, modernity and alignment with evolving brand standards.
• Directed large-scale showroom upgradation and renovation programs, uplifting infrastructure and retail ambiance across legacy and new dealerships.

Oct 2002 – Sep 2006 · 3 yrs 11 mos

• Region: Punjab, Haryana, Himachal Pradesh, J&K & Chandigarh | Network of 50+ Dealerships
• Delivered consistent sales volume growth and market share gains by leading a high-performing regional network, aligning closely with Maruti Suzuki’s national business objectives.
• Managed and motivated a diverse dealer network across 50 outlets through strong channel engagement, performance tracking and on-ground business support.
• Drove regional sales promotions, advertising, and event planning to increase brand visibility and footfall across markets.
• Built strong institutional relationships with corporate clients and state government bodies to drive bulk sales and strategic collaborations.
• Oversaw dealership manpower planning, including recruitment, training and capability development to enhance frontline effectiveness.
• Ensured seamless implementation of Maruti Suzuki’s policies, strategies and key sales enablers across all dealerships.
• Enabled continuous growth in dealer profitability, customer satisfaction scores and network health metrics.
• Monitored competitor activity and market dynamics to develop proactive sales strategies and stay ahead in a competitive landscape.
• Led network expansion efforts by identifying high-potential towns for new dealership appointments.
• Successfully established new business verticals including True Value (Pre-Owned Cars), Insurance, Auto Finance and Genuine Accessories in the region.
• Led a 15-member cross-functional team, fostering a culture of performance, ownership and customer-centricity.

Sep 2000 – Sep 2002 · 2 yrs

• Led planning and execution of high-impact corporate and brand events across India’s top 20 cities, enhancing customer engagement and brand recall.
• Successfully organized large-scale experiences such as Mileage Rallies, Treasure Hunts, and TSD (Time-Speed-Distance) Rallies, strengthening regional visibility and community connect.
• Oversaw outdoor advertising campaigns across India, ensuring consistent brand presence through strategic media planning and execution.
• Spearheaded Motorsports strategy and operations, delivering marquee events like Motocross races in Delhi and Bangalore and the legendary Raid-de-Himalaya, positioning the brand at the intersection of thrill, endurance and performance.

Oct 1995 – Aug 2000 · 4 yrs 10 mos

• Area Sales Manager - Handled different territories across Punjab, Haryana, Himachal Pradesh, J&K and Chandigarh
• Drove car sales growth across key territories by implementing market-specific strategies and on-ground execution.
• Managed and developed Maruti Suzuki’s dealership network across five states, ensuring consistent performance, customer satisfaction and retail excellence.
• Led regional advertising and promotional campaigns, aligning with brand objectives and local market dynamics.
• Conducted market surveys to identify high-potential towns, engaged prospective partners and led initial screening for new dealership appointments as part of network expansion initiatives.
• Acted as the primary liaison with key institutions and Haryana Government for brand and business-related matters.
• Planned and coordinated training programs to enhance dealer manpower capabilities and customer experience standards.
• Conceptualized and executed impactful events and activations to boost regional visibility, drive engagement and generate leads.

Aug 1994 – Oct 1995 · 1 yr 2 mos · Lucknow, Uttar Pradesh, India

• Managed key accounts across Uttar Pradesh, delivering networking solutions and driving sales of computers and peripherals. Successfully engaged with major institutions including RDSO, IT BHU, NABARD, ITI, NTPC, MNREC and IFFCO.