Hetavi Shah

Head of Growth

Nottingham, England, United Kingdom3 yrs 6 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Increased user engagement by 25% through iterative prototypes.
  • Designed solutions from grocery shopping platforms to conversational AI.
  • Developed a scalable Design System, reducing handoff time by 40%.
Stackforce AI infers this person is a UX/UI designer with expertise in SaaS and EdTech industries.

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Skills

Core Skills

User Experience (ux)Web DesignUser Interface DesignUi/ux Design & PrototypingSaas DesignBusiness AcumenMvp DevelopmentProduct DesignSocial Media MarketingCompetitive Analysis

Other Skills

Adobe IllustratorAdobe InDesignAdobe XDAgile MethodologiesArchitectural DrawingsArtificial Intelligence (AI)AutoCADBakingBehavioural designBrand MarketingBusiness StrategyCommunicationCommunity EngagementComputer-Aided Design (CAD)Creative Writing

About

I design intuitive products by putting users first. With experience across 4 UX roles and a recently completed MSc in Human-Computer Interaction from the University of Nottingham, I combine academic rigor with practical expertise to solve complex design challenges. Impact I've delivered: Increased user engagement by 25% through 12 iterative prototypes at uFaber Edutech Collaborated with 200+ users to improve product engagement and retention Designed solutions from grocery shopping platforms to conversational AI interfaces What I bring: User research & testing | Wireframing & prototyping | Usability analysis | Figma, Sketch, Adobe XD | Design systems | Agile collaboration | Data-driven decision making My approach centers on understanding user behavior through research, translating insights into actionable design solutions, and iterating based on real feedback. I thrive in collaborative environments where I can work alongside product managers, developers, and stakeholders to create experiences that balance user needs with business objectives. Currently seeking: UX Designer, Product Designer, or Interaction Designer roles where I can contribute to meaningful products and continue growing my craft. 📍 Based in Nottingham | Open to remote, hybrid, and relocation opportunities 💬 Let's connect if you're building user-centered products

Experience

3 yrs 6 mos
Total Experience
1 yr 2 mos
Average Tenure
2 yrs 1 mo
Current Experience

Notts county football club

Event Assistant

Jul 2025Present · 11 mos · England, United Kingdom · On-site

CommunicationTeamwork

National ice centre & motorpoint arena nottingham

Retail Food & Beverage Assistant

Jun 2025Present · 1 yr · England, United Kingdom · On-site

Time ManagementTeam LeadershipEasily AdaptableCommunication

Nottinghamshire county cricket club

Casual food and beverage assistant

Apr 2025Present · 1 yr 2 mos · Nottingham, England, United Kingdom · On-site

CommunicationCross-functional Collaborations

Practera

Student Consultant

Apr 2025Apr 2025 · 0 mo · United Kingdom · Remote

  • Virtual Team Project: Practera x University Of Nottingham
  • For two weeks, I collaborated with a talented team of Nottingham students to deliver a client brief, focusing on research, communication, and interviews to create a comprehensive report and Excel document aimed at identifying potential investors and creative grants for a project under the University of Nottingham.
  • Collaborative Consulting:
  • I actively participated in client meetings, iterative revisions, and strategic discussions, refining my communication and collaborative skills while contributing to the project’s success.
  • Impactful Research:
  • I applied research skills gained from my studies to identify relevant investors and grant opportunities. Through interviews and analysis, I also evaluated the competitor landscape and identified key areas for differentiation and growth.
Problem-Solving & Critical ThinkingDesign ResearchR&D Funding

Tellha

Digital Designer

May 2024Present · 2 yrs 1 mo

  • Drove the design lifecycle for 8+ web application features, increasing sprint velocity by 25%.
  • Developed a scalable Design System in Figma, reducing design-to-development handoff time by 40%.
  • Collaborated with Product Managers and Engineers to enhance booking journeys, improving task completion by 18%.
Project ManagementUser Experience (UX)Web DesignService Redesign

Ufaber edutech pvt ltd

User Interface Designer

Mar 2023May 2024 · 1 yr 2 mos

  • Reduced design rework by 90% by owning an end-to-end design lifecycle for 5 EdTech brands and establishing Design Operations processes to transform chaos into high-performing workflows.
  • Informed mobile-first design decisions across products at different stages by leading continuous discovery using lean experimentation and Dual-Track Agile with qualitative and quantitative user research.
  • Improved onboarding efficiency by 40% and feature adoption by 22% by facilitating FigJam workshops to deconstruct complex requirements into actionable design experiments.
  • Increased task completion by 35% by collaborating with Product Managers and developers throughout sprints to synthesize insights from 20+ user testing sessions into simplified journeys.
  • Maintained design quality as organization scaled by contributing to Design System governance, creating consistent component libraries, and streamlining handoff processes.
User Experience (UX)User Interface Design

Valuepitch

UX Designer

Nov 2022Feb 2023 · 3 mos · Navi Mumbai, Maharashtra, India · On-site

  • Generated 10 leads in a week by launching a new webpage for a SaaS product.
  • Designed verification tools for law enforcement, reducing task completion time by 40%.
  • Delivered weekly wireframes and prototypes using Adobe XD, improving iteration speed.
Adobe XDSaaS designLead GenerationUI/UX Design & Prototyping

yuj designs | a global design company

UX Designer

Jul 2022Oct 2022 · 3 mos · Pune, Maharashtra, India · Remote

  • Developed an HRMS application, improving workflow efficiency for 300+ employees.
  • Created 10+ prototypes using Figma, reducing design review cycles by 30%.
  • Applied industry-standard UX methodologies to enhance usability metrics by 20%.
User StoriesUser ScenariosBusiness AcumenTeamworkUser Experience (UX)

Cancermitr

UX Designer

Jan 2022Jul 2022 · 6 mos · Mumbai, Maharashtra, India · On-site

  • Designed a website interface, increasing stakeholder engagement by 25%.
  • Led MVP2 development, adding 5+ features that scaled usability for 1K+ users.
  • Utilised Adobe XD for interactive designs, improving feedback integration by 40%.
MVP developmentUser InterviewsStakeholder ManagementFeature ScalingUser Experience (UX)

Hive home

Designer and Social Media Strategist

Oct 2021Jan 2022 · 3 mos · Mumbai, Maharashtra, India · Hybrid

  • Designed 15+ light models using CAD, achieving 6K+ social media followers through promotions.
  • Increased product inquiries by 20% by showcasing innovative lighting designs.
  • Created 50+ graphics and videos using Illustrator, boosting social engagement by 30%.
AutoCADProduct DesignIllustrationSocial Media MarketingBrand Marketing

Nexweave

Design Apprentice

May 2021Oct 2021 · 5 mos · India · Remote

  • Conducted 25+ user interviews, implementing fixes that improved UX satisfaction by 15%.
  • Produced 20+ tutorial videos and upgraded UI, improving onboarding success by 25%.
  • Created knowledge base documents to enhance internal workflow efficiency by 30%.
UX ResearchUX improvementTutorial DesignVideo EditingFigma (Software)

Wesence

UI/UX Designer

Aug 2020Oct 2020 · 2 mos · Remote

  • Designed a fitness app interface, improving user retention by 15%.
  • Conducted competitive benchmarking to deliver a cohesive design language for the app.
  • Delivered high-fidelity prototypes in Adobe XD, reducing developer feedback loops by 30%.
Competitive AnalysisAdobe XDUI/UX Design & Prototyping

Mumbai mobile creches

Design Intern

May 2020Jun 2020 · 1 mo · Mumbai, Maharashtra, India · Remote

  • Created educational visuals for 50+ working mothers, increasing awareness by 25%.
  • Designed year-end reports showcasing a 20% increase in community outreach efforts.
  • Produced engaging content using Illustrator and After Effects, improving accessibility by 30%.
Educational content designAdobe IllustratorVideo EditingCommunity EngagementAdobe InDesign

Education

University of Nottingham

MSc Human Computer Interaction — Human Computer Interaction

Sep 2024Sep 2025

NMIMS School of Design

B. Des Humanising Technology — Design

Jan 2018Jan 2022

AAVP college

Junior college

Jan 2016Jan 2018

Utpal Shanghvi School

Jan 2003Jan 2016

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