Oct 2022 – Sep 2024 · 1 yr 11 mos · Toronto, Ontario, Canada · On-site

• 🔍 Campaign Management & Optimization:
• Led end-to-end management of Google Ad campaigns.
• Created and fine-tuned ad campaigns, including landing pages.
• Analyzed and optimized campaigns for maximum ROI.
• 🚀 Strategic Impact:
• Leveraged Google Ads to drive diverse online marketing initiatives.
• Developed PPC strategies to enhance online visibility.
• 📊 Data-Driven Insights:
• Monitored and optimized pay-per-click (PPC) campaigns.
• Managed display campaigns across multiple devices.
• 🤝 Collaboration:
• Collaborated with cross-functional teams, including marketers, Google Ads specialists, and engineers.

Mar 2019 – Sep 2022 · 3 yrs 6 mos · Gurugram, Haryana, India

• Campaign Management & Strategy:
• Orchestrated diverse digital media campaigns, including paid search, display, video, and mobile.
• Developed effective strategies aligned with client objectives.
• Executed day-to-day tactics, optimizing keywords and budgets.
• Client Portfolio & Industry Expertise:
• Successfully managed 100+ LV & HV clients across FMCG, Telecom, Fashion, Automobile, and Pharma sectors.
• Adapted to global markets, including Asia, the UK, Canada, and the USA.
• Data-Driven Insights:
• Monitored campaign performance, analyzing both successes and failures.
• Leveraged website analytics to recommend targeted improvements.
• Google Ads Account Management:
• Oversaw daily management of pay-per-click accounts.
• Assisted in bid adjustments, budget caps, quality scores, and conversion tracking.

Dec 2016 – Aug 2017 · 8 mos · India · On-site

• Spearheaded paid media campaigns across Google Ads and LinkedIn Ads, targeting B2B financial audiences; contributed to a 25% increase in qualified lead acquisition quarter-over-quarter.
• Designed audience segments on LinkedIn Ads to reach C-suite professionals and decision-makers, achieving a 35% lower cost-per-lead (CPL) compared to previous quarters.
• Partnered with internal brand and compliance teams to tailor ad creatives and messaging in regulated environments, ensuring alignment with financial guidelines.
• Monitored and analyzed campaign performance using Google Analytics and LinkedIn Campaign Manager, recommending bid and targeting optimizations that improved ROAS by 22%.
• Conducted post-campaign analysis to identify key success drivers and presented findings to senior stakeholders, influencing budget reallocations toward high-performing channels.

Jan 2015 – Jan 2016 · 1 yr · Bangor, Wales, United Kingdom · On-site

• Planned and managed full-funnel campaigns across Google, Meta, and LinkedIn Ads, generating qualified leads and improving overall ROAS across B2B and B2C segments.
• Developed targeting strategies for LinkedIn and Meta Ads to reach decision-makers and niche audiences, reducing CPL by up to 30% in key campaigns.
• Optimized Google Ads campaigns by refining keywords, ad copy, and landing pages, resulting in a 20% uplift in Quality Score and improved conversion rates.
• Leveraged analytics tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager) to monitor performance and implement data-driven optimizations.
• Collaborated with design, content, and sales teams to align creatives and messaging with campaign goals and industry regulations.

Oct 2014 – Feb 2015 · 4 mos · Bangor, United Kingdom

• Searching the literature for information about experimental tasks, designing test materials, recruiting participants, collecting data, entering data or running data analysis.

Mar 2012 – Sep 2012 · 6 mos · New Delhi Area, India

• Organising events for marketing jewellery made by handicapped.
• Responsible for providing treatments and education to children.
• Working as a part of rescue team, which was responsible for transporting all the needy people from different part of city and then providing them all basic needs.