Sep 2023 – Apr 2025 · 1 yr 7 mos · On-site

• Managed and nurtured strategic partnership with key sales channel partner, Ugaoo, procuring 1000 units PO for pre-launch of new room air purifier, contributing to the 30% of the company’s revenue in 2024.
• Spearheaded the company’s growth on e-commerce platforms, achieving a 500% increase in Amazon sales MOM in Q3 2023.
• On boarded uBreathe on all major e-commerce partners like Firstcry, Myntra, 1mg, Ferns n Petals and others.
• Directed the launch of desktop air purifier (Mini Lite), achieving 700 units in first quarter after launch in Q3-Q4 2023.
• Directed the launch of room air purifier (uB Life) in B2B segment for in office placement in Q4 2024.
• Spearheaded corporate gifting sales initiatives, achieving 300% growth YOY in corporate gifting revenue in 2024.
• Built and led a sales team of 4 members driving collaboration and exceeding Diwali festival targets by 300%.
• Collaborated for BTL activities, negotiating with land owners, setting up on ground product stalls and exhibitions.
• Identified and developed new partnership opportunities with industry leaders in smart home automation, interior designing, smart furniture and others.
• Designing and creation of promotional materials like catalogues, brochures, banners and standee.
• Tracked and analyzed team performance on Zoho Bigin as a CRM tool to manage sales funnel and daily tracking with the team

Sep 2017 – Sep 2023 · 6 yrs · India · On-site

• Successfully founded and led Consumer Packaged Goods startup focused on Wellness and Gifting category for Men.
• Developed the company’s vision, mission, and overall strategic direction, driving its Growth and expansion.
• Built and mentored a high performing team of 5 members, fostering a collaborative and innovative culture.
• Launched MENSOME and achieved 50% revenue growth YOY from 0.4 million INR to 1.6 Million INR from the beginning , Expanded to 15+ Ecommerce Marketplaces, Led to Retail Presence across 50 stores of Archies.
• Developed and executed comprehensive go-to-market strategies for events like Big Billion Days, Great Indian Festival, resulting in 60% increase in new customer acquisition and 15% increase in revenue growth.
• Cultivated strategic partnerships with key industry players, securing distribution agreements and driving market penetration.
• Oversaw all aspects of operations, including product development, marketing, sales, finance, and talent acquisition.
• Implemented robust data analytics and KPI tracking systems to measure performance and optimized business operations.
• Semi Finalist in Shark Tank India Season 2 and Nominated in 500 Brands of New India by Your Story.
• Despite COVID, Achieved 70% Growth in the Total Revenue in 2020-2021.

Jan 2016 – Aug 2017 · 1 yr 7 mos

• Roles & Responsibilities
• o Responsible for handling Bangalore and up country territory with an annual turnover of 100+ million INR across a strong 400+ retailer base and key accounts.
• o Handling one of top 10 distributors of company and maintaining financial hygiene.
• o Handling direct dealer chain stores and super market chain stores.
• o Monthly and quarterly target planning for the Team of DSO’s and In shop promoters (ISP).
• o Recruitment of Distributor and retailer’s and develop the business for the company.
• o Ensuring proper material supply to Distributor for timely delivery and retailer satisfaction.
• o Ensure achievement of Dealer wise sales targets.
• o Regular roll out of schemes for Primary, secondary and activation with distributors and sales force.
• o Assurance of the availability of the pop’s, leaflets, banners etc.
• o Ensuring Horizontal Expansion with New Retail outlets.
• o Ensuring proper storage and handling of merchandising material and closely monitor inventory.
• o Strengthen the brand by opening new outlets.
• o Timely claim settlement for the Distributor.
• o Achieving OP (Sales) targets

Jul 2015 – Dec 2015 · 5 mos

• Roles & Responsibilities
• o Market Mapping so as to understand the size of the market.
• o New retail channel introduction in addition to Appliances and Crockery counters.
• o Setting up FMCG channel base across Kochi market(PCM channel)
• o Meeting with various FMCG distributors and appointing the right distributor for new channel as per company requirements.
• o Opening of new outlets and conducting Live Demo of products at retailer end.
• o Providing sales Training to distributor sales executives.
• o To provide relevant feedback to HO about competitor activities.

Oct 2014 – Sep 2015 · 11 mos · B&P , New Delhi

• Brands and Pocket is an social community which aims to connect people of varied demographic and psychographic attributes at one platform with domestic brands and global brands which are less known to the world.
• A brand can be anything whether it is a product,service,place,person,experience and name.
• Follow us on: https://www.facebook.com/brandsandpocket

Jun 2014 – Jul 2014 · 1 mo · PepsiCo India,Gurgaon

• Worked as an marketing trainee looking after the international marketing across borders of Bangladesh, Nepal and Sri Lanka.
• Projects Undertaken:
• 1) PVON(Pepsi Voice Of Nepal)
• On ground execution and Back end activities of the flagship event Pepsi Voice of Nepal which is music event orgainzed in Nepal by PepsiCo.
• Tele conversation with the stakeholders.
• Development of merchandise within deadline.
• Development of Gantt chart as per Master chart.
• Coordination with Ad agencies and functional team.
• Appraisal of Creatives.
• Uploading of Band videos.
• 2) Digital Marketing across Bangladesh and Nepal
• Delivery of KPI's
• Monitoring of Facebook 7up fan page of Bangladesh and Pepsi fan page of Nepal.
• Strategic planning for increase in user involvement.
• Google analytics report analysis.
• 3) Other projects:
• Development of Maaru dabala POSM( Point Of Sale Material) for Sri Lanka.
• Digital marketing plan for Quaker oats in Bangladesh

Oct 2011 – May 2012 · 7 mos · Omax autos ltd ,Corporate office,Gurgaon

• Worked as an Graduate Engineer Trainee in Operations at Automax Pvt Ltd., a unit of Omax Autos Ltd.
• Responsiblity activities undertaken:
• kaizen
• 5S
• Preventive maintenance and utility department.
• Development of Preventive maintenance check sheets.
• Implementation of strategies developed to reduce breakdown of machines.
• Creation of archives so as to meet any future uncertainty.
• Training sessions on Muri,Mura and Muda.