May 2022 – Dec 2022 · 7 mos

• Led product roadmap and feature prioritization for Revelate's SaaS data distribution platform, supporting Product Owner in backlog management and sprint planning
• Conducted extensive market research and competitive analysis across data monetization landscape, identifying 3 key opportunities that shaped product strategy
• Collaborated cross-functionally with engineering, design, and stakeholders to translate requirements into actionable user stories and acceptance criteria
• Analyzed user feedback and product metrics to drive iterative improvements, supporting data-driven decision making for feature enhancements

Dec 2021 – Jan 2022 · 1 mo · Remote

• Established and maintained scalable reporting infrastructure for monitoring and optimizing campaign performance across 8+ marketing channels, improving visibility into ROI and attribution
• Led day-to-day administration of marketing technology stack (CRM, Marketing Automation, Google Analytics, Tableau), ensuring data integrity and accurate tracking across customer journey
• Conducted market research and trend analysis to identify opportunities and product gaps, supporting university's strategic KPI-aligned projects and enrollment goals
• Built automated dashboards and reports that reduced manual reporting time by 40%, enabling faster data-driven decision making for marketing leadership

Dec 2019 – Jan 2020 · 1 mo · Egypt

• Developed and executed data-driven marketing strategies for women/girls/youth empowerment projects, aligning campaigns with organizational mission and impact goals
• Collaborated cross-functionally with team members to ensure accurate and consistent messaging across global communication channels, maintaining brand integrity
• Advised on promotional tactics and advertising approaches using analytics insights, optimizing campaign performance and audience engagement
• Managed brand identity initiatives and coordinated marketing activities, strengthening AIESEC's positioning in the youth empowerment space

Aug 2018 – Jun 2019 · 10 mos · Gurugram

• Developed and implemented customer retention strategies through research-driven business tactics, contributing to improved customer satisfaction and loyalty for AT&T services
• Served as advanced support specialist for internal teams and existing AT&T customers, resolving complex technical and service issues with high first-call resolution rate
• Maintained and optimized customer databases using CRM systems, extracting actionable insights from data to inform business decisions and improve customer experience
• Collaborated with cross-functional teams to identify service improvement opportunities based on customer feedback analysis and operational metrics

Jan 2018 – Apr 2018 · 3 mos · Gurgoan

• Supported international business development initiatives by creating comprehensive prospect databases and conducting detailed market analyses to identify growth opportunities
• Evaluated and presented sales strategies, targets, and performance metrics to leadership, contributing to data-driven decision making for global expansion
• Implemented marketing automation workflows optimized for international growth, leveraging tools for email marketing, content distribution, and social media engagement
• Collaborated with sales and marketing teams to establish strategic alliances, supporting the company's international presence and partnership development efforts