Imelda Wistey✨🐬

Digital Marketing Specialist

Des Moines, Iowa, United States11 yrs 6 mos experience
AI Enabled

Key Highlights

  • 10+ years of storytelling and writing experience
  • Two-time Employee of the Quarter at QuickStart Inc.
  • Expert in content strategy across diverse industries
Stackforce AI infers this person is a Content Marketing Specialist with expertise in EdTech and Health & Wellness sectors.

Contact

Skills

Core Skills

Content MarketingStorytellingLiterary CriticismContent StrategyEmail MarketingSocial Media MarketingTeachingDigital MarketingCoaching

Other Skills

WritingCreative ConceptionB2B MarketingClose ReadingLiteratureCopywritingResearchEditorial CalendarsCreative WritingOnline Video MarketingPress ReleasesContent EditingMarketing CampaignsContent Management Systems (CMS)Search Engine Optimization (SEO)

About

Storytelling has always been my passion. However the information is delivered, it’s the story that enthralls us. That’s why in every endeavor I undertake, I approach the task with the lens of constructing a relatable narrative that others can partake and revel in. With a profound expertise in content strategy and execution in multiple industries - tech, B2B sales, cybersecurity, data, AI, cloud, software, health & wellness, fitness, and beauty - my role in marketing encompasses crafting and executing a comprehensive content strategy that resonates across diverse platforms to significantly bolster online presence and audience retention. Furthermore, my work at QuickStart Inc. has been distinguished by two consecutive Employee of the Quarter awards in 2023. As a seasoned storyteller and writer, I apply 10+ years of experience to create compelling narratives that can captivate and inform audiences. My dual capacity as a content marketer and an independent writer demonstrates a versatile skillset, including copywriting, blogging, and scriptwriting, to drive substantial engagement and foster continued growth in readership.

Experience

11 yrs 6 mos
Total Experience
2 yrs 8 mos
Average Tenure
6 mos
Current Experience

Compound content studio

2 roles

Content Lead

Promoted

Nov 2025Present · 6 mos

Content Editor

Sep 2025Nov 2025 · 2 mos

Quickstart inc.

Content Marketing Manager

Mar 2023Sep 2025 · 2 yrs 6 mos · Austin, Texas, United States · Remote

  • As the Content Marketing Manager at QuickStart, I spearhead the development, management, and implementation of a high-output, holistic content strategy across blog, email, and social media channels to promote technology education and career advancement in cybersecurity, data analytics, and software engineering. Through strategic planning and collaboration with crossfunctional teams, I help execute online and offline campaigns to reach a wide audience of tech career advancers, changers, and starters.
  • My efforts were recognized with the Employee of the Quarter award for Q3 and Q4 in 2023.
Content MarketingWritingContent StrategyOnline Video MarketingPress ReleasesContent Editing+19

Cellcore biosciences

Content Marketing Manager

Mar 2021Feb 2023 · 1 yr 11 mos · Meridian, Idaho, United States · Remote

  • In this role, I helped lead content marketing efforts for the detox supplement brands of CellCore Biosciences (B2B) and Microbe Formulas (B2C) to boost audience engagement and promote health & wellness through highlighting the body's natural detox functions and foundational medicine of gut microbiome products.
  • With an understanding of health-coded language and regulatory compliance training, I worked with writers and editors to create educational consumer-driven content across company-wide web pages. To execute brand consistency, I also collaborated with designers for visual assets, optimized articles for SEO, oversaw email copywriting sends, as well as produced consumer and practitioner lead magnets for online and in-person events, such as ECO (Exponential Clinical Outcomes).
WritingContent MarketingEmail MarketingMarketing CampaignsContent Management Systems (CMS)Creative Conception+13

Koda brands

Content Manager + Copywriter

Mar 2021Nov 2021 · 8 mos · Remote

  • In my role as a Content Manager + Copywriter at Koda Brands, I crafted engaging blog, social media, and PR content for diverse beauty brands, ensuring alignment with target audiences within the industry. I optimized SEO content for various platforms, tracked performance metrics, and cross-functionally collaborated with global team teams to boost global brand awareness.
WritingContent MarketingMarketing CampaignsContent Management Systems (CMS)Creative ConceptionB2B Marketing+15

Indian hills community college

Instructor, English & Communications

Jan 2021Aug 2021 · 7 mos · Ottumwa, Iowa, United States · Hybrid

  • • Taught Business Communication, Technical Writing, and English courses
Higher EducationContent Management Systems (CMS)TeachingProofreading

Spartan lifestyle coaching

Director of Communications + Content Manager & Digital Marketer

Jul 2020Mar 2021 · 8 mos

  • Communicate and market the training program with prospects and clients in a comprehensive manner through Email Marketing, Facebook, LinkedIn, and Instagram
  • Responsible for creating strategic social media content and lead generation for marketing business
  • Directed and managed content written for team projects, business inquiries, and SOP's for coaching curriculum
  • Developed comprehensive copywriting and storytelling strategies with high-value content
  • Started Email Marketing drips through Mailchimp to communicate directly with audience and focused on increasing improving open rates, click through rates, and conversion rates
  • Built webpages as well as created full funnel for businesses, from website creation, SEO plugins, landing page creation with email captures
  • Strategized paid search campaigns to target relevant keywords and attract targeted audience
  • Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted
  • Ran Google Ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales
  • Created Facebook Ads and strategized for top, middle, and bottom of the funnel campaigns
  • Created separate audiences to target and scaling such as 1% Lookalikes of past purchases, Customer Lists, and Interest Audiences
  • Optimized campaigns by pausing non performing ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segments
CoachingEmail MarketingContent Management Systems (CMS)FitnessCreative ConceptionSocial Media Marketing+6

Des moines area community college

3 roles

Honors Instructor & Mentor

Aug 2018Dec 2020 · 2 yrs 4 mos

  • • Mentored and instructed successful honors students in their projects
Higher EducationTeachingCurriculum DevelopmentLiteratureProofreading

Writing Tutor (Online and In-Person)

Jan 2017Nov 2021 · 4 yrs 10 mos

  • Aided students in their written assignments
  • Helped students edit their grammar, sentence structures, and prose
Higher EducationContent Management Systems (CMS)EditingProofreadingTeaching

Adjunct English Instructor

Jan 2017Jan 2021 · 4 yrs

  • Taught English Composition, Leadership, and World Mythology courses
  • Constructed an accessible format in English Composition courses for over 300 DMACC students for both online and in-person learning
Higher EducationContent Management Systems (CMS)TeachingLiteratureProofreading

Des moines swimming federation

Swim Coach

Jul 2016Jul 2018 · 2 yrs · Des Moines, Iowa Area

  • After a rewarding career as a competitive swimmer for 13 years, I had the privilege of coaching swimmers of all ages, focusing on technique, race strategies, and mental development. I supported athletes in achieving their goals and creating a positive training environment. Collaborating with fellow coaches, we enhanced training programs to help swimmers reach their full potential.
SwimmingFitnessTeamworkWellnessPublic SpeakingLeadership+2

Wistey writes

Storyteller and Writer

Jan 2016Present · 10 yrs 4 mos

  • Online Publications:
  • The Content Collateral - Substack Newsletter
  • “Descent into Wilderness: Katabasis of Displaced Heroism in Charles Brockden Brown’s Edgar Huntly” (Electryone, 2020)
  • Luna Station Quarterly Blog: "Musings on Heroism"
  • “The Heroic Swimmer” SwimSwam (May 13th, 2017)
  • “Happiness” Sketch Literary Magazine (vol. 77, no. 1, Fall 2014) - Poetry
  • “Living Waters” Sketch Literary Magazine (vol. 76, no. 2, Spring 2012) - Nonfiction
WritingLiterary CriticismContent MarketingCreative ConceptionStorytellingB2B Marketing+6

Iowa state university - college of liberal arts and sciences

English Instructor

Aug 2014May 2020 · 5 yrs 9 mos · Iowa State University

  • In my role as an English Instructor at Iowa State University, I successfully taught Business Communication and English Composition courses to a large student body, reviewed and led student-made business proposals, and effectively managed business writing and communication practices.
  • Guided over 400 undergraduate students in developing strong communication skills
  • Reviewed and provided feedback on numerous student business proposals
  • Successfully instructed students in the principles of business writing
Higher EducationBusiness CommunicationContent Management Systems (CMS)University TeachingTeachingLiterature+3

Education

Iowa State University

Master of Arts (M.A.) — English Literature

Jan 2014Jan 2016

Iowa State University

Bachelor of Arts (B.A.) — English (Minor - Classical Studies)

Jan 2011Jan 2014

Grinnell College

Jan 2010Jan 2011

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