Irena Pereira

CEO

Boston, Massachusetts, United States27 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Secured over $1.3M in funding for innovative gaming projects.
  • Led UX design for Monopoly GO!, generating $3bn in revenue.
  • Developed a content pipeline reducing time-to-market by 30%.
Stackforce AI infers this person is a Gaming and User Experience Design expert with a strong focus on innovative product development.

Contact

Skills

Core Skills

Executive ManagementCreative IdeationGame DevelopmentUniversity TeachingProgrammingUser Experience (ux)Team LeadershipUser Experience Design (ued)LeadershipGame DesignInteraction DesignUi Design

Other Skills

High-Level DesignNegotiationSoft SkillsClarityTeam Building2D Animation2D artJavaScriptHTML5HTML ScriptingStakeholder ManagementContractorsAgile & Waterfall MethodologiesUX DesignFigma (Software)

About

Unleashed Games stands at the forefront of family-friendly gaming, where our leadership in pro-social innovation has garnered over $1.3M in funding and a market-ready game prototype in just 7 months. With a focus on fostering deep bonds between players, our team has also developed an innovative content pipeline that has streamlined production, dramatically reducing time-to-market. My dedication to user experience excellence has been instrumental in shaping products for industry leaders, reflected in the improved product-market fit and actionable insights from innovative user research methodologies. At Digital Experiments, our work has significantly influenced KPIs, while advocacy for team well-being has boosted morale, team cohesion, and productivity, culminating in a substantial increase in revenue for our clients.

Experience

27 yrs
Total Experience
2 yrs 5 mos
Average Tenure
3 yrs 9 mos
Current Experience

Infinite realms

CEO

Feb 2025Present · 1 yr 3 mos · Remote · Remote

New england institute of technology

Adjunct Professor

Sep 2024Present · 1 yr 8 mos · East Greenwich, Rhode Island, United States

  • Game Development Faculty
  • Courses:
  • HTML & JavaScript Games Development
  • 2D Art & Animation
University TeachingProgramming2D Animation2D artJavaScriptHTML5+1

Unleashed games

CEO - Creative Director & Founder

Aug 2022Present · 3 yrs 9 mos · Providence, Rhode Island, United States · Hybrid

  • Built a team of industry veterans to deliver deeply pro social games for family friendly audiences.
  • Designed an Innovative content pipeline, reducing time-to-market to 30%.
  • Drove brand development and fundraising campaign, securing over $1.3M in funding.
  • Built a cross platform, cross play game prototype with original market tested IP in 7 months.
High-Level DesignNegotiationSoft SkillsClarityCreative IdeationTeam Building+1

Ux is fine!

UX Director

Jun 2021May 2022 · 11 mos · Remote

  • Scaled UX design processes, resulting in a 25% increase in project efficiency.
  • Developed a UX talent pipeline, mentoring 10 junior designers.
  • Advocated for psychological safety & positivity, enhancing team morale & productivity.
  • Successfully delivered for high-profile clients, increasing company revenue by 20%.
Team LeadershipStakeholder ManagementUser Experience (UX)ContractorsAgile & Waterfall Methodologies

Scopely

Lead User Experience Designer

Sep 2020May 2021 · 8 mos · Remote

  • Led UX design & research for Monopoly GO!, that earned $3bn since its April 2023 launch.
  • Led user driven game branding efforts that aligned the team & rallied a unified vision, redesigning the moment to moment of gameplay for a newly understood player.
  • Integrated advanced UX, such as journey mapping and emotional targeting for better player psychology insights.
  • Key product market fit methods enabled targeted gameplay organic user acquisition loops & liveops execution.
UX DesignFigma (Software)User Experience (UX)

Kessel run

Product Designer

Feb 2019Jul 2020 · 1 yr 5 mos · Boston, Massachusetts

  • Managed brand & identity for Detachment 12 - USAF, driving communications.
  • Designed mission & intelligence systems, through LEAN user centered design.
  • Mentored a team of 50+ designers, fostering a culture of inclusion and excellence.
  • Developed strategic communication materials, supporting outreach and recruitment campaigns.
User InterviewsWireframingLean UXSketch AppUser Experience Design (UED)User-centered Design

Cognitive code - silvia - a.i. nlp conversational technology - silvia developers platform

Executive Creative Director

Jan 2017Mar 2018 · 1 yr 2 mos · Remote

  • Led branding and product development for the SILVIA conversational interface.
  • Played a key role in the AI executive team, securing venture capital funding.
  • Directed product strategy and execution, launching several successful tools.
  • Spearheaded marketing initiatives, increasing product visibility by 30%.
User Experience (UX)LeadershipArt DirectionManagement

Duofun studios

Creative Director

Jan 2016Aug 2017 · 1 yr 7 mos · Remote

  • Successfully launched an iOS and Android game with a remote team of 15.
  • Implemented Agile methodologies, enhancing product development efficiency.
  • Fostered a global team culture, improving workflow and collaboration.
  • Increased product time-to-market by 20% through strategic planning and execution.
User Experience (UX)LeadershipArt DirectionManagement

Wb games boston

Senior UX Designer

Oct 2014Mar 2015 · 5 mos · Needham, MA

  • Realigned game strategies from PC to mobile, successfully executing a corporate strategic goal.
  • Managed IP licensing relationships, ensuring compliance and maximization of brand value.
  • Presented prototypes and financials to executive stakeholders, driving strategic decisions.
  • Achieved rapid business shifts through effective communication and strategic planning.
Game DevelopmentStakeholder ManagementUser Interface DesignUser Experience Design (UED)

Digital experiments

Lead Consultant

Jun 2012Feb 2025 · 12 yrs 8 mos · Providence, RI · Remote

  • Provided UX UI, & game design services for top clients, including Activision Blizzard, Mythic Games, & SciPlay.
  • Developed a market validation framework, improving product-market fit by 50%.
  • Conducted over 200 user research sessions, leading to actionable insights and improved KPIs.
  • Speaker, UX evangelist, & guest lecturer at GDC, MIT, USC, NEIT - inspiring next gen of game devs.

38 studios

Lead User Interface Designer

Sep 2008May 2012 · 3 yrs 8 mos · Providence, RI

  • Built and led a multidisciplinary UI team of 8, contributing to a $150M+ budget gaming project.
  • Developed game designs, assets, and UI development for a AAA fantasy MMO.
  • Represented the company at major events like NY ComicCon, enhancing brand presence.
  • Partnered with the art team to develop organizational and product branding.
ActionScriptAdobe IllustratorAdobe PhotoshopInteraction DesignGame Design

Blizzard entertainment

User Interface Designer

Jan 2006Aug 2008 · 2 yrs 7 mos · Irvine, CA

  • Full stack designer and developer of UI for World of Warcraft, Burning Crusade, & Wrath of the Lich King.
  • Promoted a usability-first culture, driving UX innovation within the company.
  • Represented the development team at BlizzCon, showcasing UX advancements.
  • Engaged with the WoW AddOn development community, fostering collaboration.
LuaXMLRelease ManagementGame DesignUI DesignQuality Assurance+2

Experian

Interaction Designer

Jan 2005Jan 2006 · 1 yr · Santa Monica, CA

  • Finance industry pioneer redefining modern marketing and innovator of lead aggregation funnels
  • Created advanced A/B testing processes to drive measurable conversion improvements, leading to a 40% revenue gain in one year.
  • Drove data-driven design initiatives through user research and rapid iteration product testing.
  • Supported decision makers through the coordination of business intelligence, development, and design effort.

Move, inc

User Interface Designer

Mar 2002Dec 2005 · 3 yrs 9 mos · Westlake Village, California, United States

  • Massive online marketplace for shopping real estate listings to buy, rent or build.
  • Design leadership and front-end development for Homestore’s many real estate portals, including REALTOR.com®.
  • Increased monetization opportunities network-wide.
  • Pioneered the first true visual monetizable search directory of MLS properties for consumers.
  • Hired and managed a team of 5 designers.

Artifact entertainment

User Interface Designer

Mar 2001Feb 2002 · 11 mos · Mesa, Arizona, United States

  • Innovative gaming start up focused on the massively multiplayer online PC game market.
  • Led design efforts for the user interface and marketing initiatives for Horizons: Empires of Istaria.
  • Full stack development of internal software tools for game content creation, leading to improved content development timelines.

Sony online entertainment

Manager of Operations, Web

May 2000Jul 2000 · 2 mos · San Diego, California, United States

  • Supported the merger of Verant Interactive & Sony Online Entertainment. Redesigned and deployed the Sony Station and Everquest web presence.

Hollywood stock exchange

Web Development Team Lead

Jan 1999Feb 2000 · 1 yr 1 mo · Santa Monica, California, United States

  • Full stack client engineer and designer for HSX's web based fantasy stock trading game. Product design, development, and execution for advertisement slots for major movie studios, such as Universal Pictures, 21st Century Fox, and Miramax. Managed a team of 3 front end engineers.

Bang! productions

Web Developer

Dec 1997Dec 1998 · 1 yr · West Hollywood, California, United States

  • Full stack front end engineer for a web development agency, with a client focus on fitness and music clients. Designed and launched web sites for clients such as Weider Publications, Stone Temple Pilots, Seal, Moonshine Records.

Education

a16z speedrun

SR001

May 2023Jun 2023

University of Southern California

Candidate — Religion & Ancient Near Eastern Archaeology

Jan 1995Jan 1997

Palos Verdes Peninsula High School

Diploma

Jan 1991Jan 1995

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