ISHA BALI

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 8 mos experience

Key Highlights

Proven track record in retention marketing strategies.
Expert in multi-channel customer engagement.
Strong analytical skills driving user engagement improvements.

Stackforce AI infers this person is a Retention Marketing Specialist with expertise in SaaS and customer engagement strategies.

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Skills

Core Skills

Retention MarketingCustomer SuccessProject ManagementClient Relations

Other Skills

A/B TestingAccount ExecutivesAccount ManagementActive ListeningAnalytical SkillsAudience SegmentationBudget ManagementBudgetingBusiness CommunicationsBusiness-to-Business (B2B)CampaignsCleverTapClient Portfolio ManagementCollaborationCommunication Training

Experience

3 yrs 8 mos

Total Experience

11 mos

Average Tenure

1 yr

Current Experience

Savaari car rentals

Retention Marketing Specialist

Jun 2025 – Present · 1 yr · Bengaluru, Karnataka, India · On-site

Unikon.ai

Retention Marketing Manager

Nov 2024 – Mar 2025 · 4 mos · Gurugram, Haryana, India · On-site

1. Executed retention campaigns using CleverTap, leveraging segments based on cohorts of user behaviour like time spent on app, page viewed, etc., to reduce churn by 15% within 3 months.
2. Developed and optimized multi-channel engagement and communication strategies like abandoned booking, profile liked, session taken, etc., to boost customer retention by 25%, improving monthly active users by 18%.
3. Performed deep-dive cohort analysis and A/B testing to identify drop-off points, resolved critical UX friction points leading to a 15% improvement in engagement and time spent of users on app from 2.5 mins to 6 mins.
4. Collaborated with sales and customer success teams to identify major pain points of users and conducted personalized communication, which increased user engagement by 22% and improved NPS by 10 points.
5. Launched win-back campaigns for inactive users, using past interaction analysis, and RFM analysis resulting in 8% increase in re-engagement rates.

Retention MarketingCleverTapUser Behavior AnalysisMulti-channel EngagementA/B TestingCustomer Success

Lyftcurve

Retention Marketing Manager

Oct 2023 – Sep 2024 · 11 mos · India · Remote

1. Orchestrated targeted retention campaigns using CleverTap and WebEngage, increasing customer retention upto 41% and boosting customer lifetime value (CLTV) by 18%.
2. Optimized multi-channel communication (Email, SMS, WhatsApp) based on customer journeys, increasing prepurchase and repeat revenue by 12-15% monthly.
3. Conducted in-depth store analytics (category performance, sales repeat, LTV at product/user level) and A/B tested communication elements, leading to improved creative performance and engagement.
4. Developed highly personalized segmented flows and control group testing, refining audience segmentation for precise targeting and measurable impact.

Retention MarketingCleverTapWebEngageMulti-channel CommunicationStore AnalyticsAudience Segmentation+1

Learn4exam

Social Media Manager

May 2021 – Jul 2021 · 2 mos

Craft silicon

Management Trainee

Apr 2021 – Sep 2022 · 1 yr 5 mos · On-site

1. Managed client portfolios exceeding ₹500 Cr, overseeing projects worth ₹20+ Cr, ensuring strategic resource allocation and revenue growth.
2. Performed gap and root cause analysis, improving team efficiency and reducing live rollout delays by 15%.
3. Negotiated and secured commercial projects worth ₹26L, generating ₹10L in direct business profit.
4. Led client requirement gathering and resource planning, reducing project timeline slippage by 9.8% and strengthening client relationships.

Client Portfolio ManagementProject ManagementNegotiationRoot Cause AnalysisResource PlanningClient Relations