Ishaa Rana

Digital Marketing Specialist

Arlington, Virginia, United States5 yrs 11 mos experience

Key Highlights

  • Expert in developing GTM strategies and brand partnerships.
  • Proven track record in digital marketing and content strategy.
  • Strong background in internal communications and brand development.
Stackforce AI infers this person is a Marketing Strategist with expertise in MarTech and digital marketing solutions.

Contact

Skills

Core Skills

MarketingBrand DevelopmentInternal CommunicationsDigital MarketingGtm StrategyCampaign ManagementContent Marketing

Other Skills

Adobe IllustratorAdobe InDesignAdobe PhotoshopB2B MarketingBrand ManagementBrand PartnershipsBrand SolutionsBrand StrategyBranded Content StrategiesBrandingBudgetingCampaign StrategyCanvaClient ServicesClient Solutions

About

I’m a marketing strategist who blends analytics, storytelling, and experience design to build brands that connect. My work spans GTM strategy, demand generation, partnerships, and experiential marketing, turning ideas into programs that move people. Built my foundation in India across media and entertainment; refined it in the US through data-led marketing, internal comms, and brand transformation. Now consulting with Paradigm Mortgage, I focus on building systems that make marketing measurable, repeatable, and human.

Experience

5 yrs 11 mos
Total Experience
1 yr 3 mos
Average Tenure
11 mos
Current Experience

Paradigm mortgage services, inc.

Marketing Consultant

Jul 2025Present · 11 mos · Bethesda, Maryland, United States · Remote

  • Driving a full brand refresh, including identity, voice, and digital presence. Building a new website with clear messaging, intuitive structure, and UX that converts. Leading content, collateral, and social strategy to create a consistent, modern brand experience that supports business growth.
MarketingBrand DevelopmentDigital MarketingContent StrategyWeb Design

Allcloud

Intern - Internal Communications

Jan 2025Apr 2025 · 3 mos · Denver, Colorado, United States · Remote

  • Managed internal communications across email, intranet, Slack, and social channels. Simplified complex updates into clear, engaging content aligned with business goals. Partnered with global teams to increase visibility of initiatives, support sales enablement, and strengthen the internal brand in a fast-paced SaaS environment.
Internal CommunicationsContent ManagementEmail MarketingSocial Media Marketing

Gw honey w. nashman center for civic engagement and public service

Graduate Assistant - Web & Communications

Aug 2024Apr 2025 · 8 mos · Washington, District of Columbia, United States · Hybrid

  • Managed digital content across web, email, and social to promote civic engagement initiatives. Redesigned newsletters, optimized website content, and launched student-facing campaigns with clear, consistent messaging. Collaborated with campus partners to promote major events and drive student participation.
Digital MarketingContent ManagementCampaign Management

Career break

Professional development

Jan 2024Jul 2024 · 6 mos · Washington, District of Columbia

  • Took a professional pause to relocate from India to the United States and begin my Master of Science in Marketing at The George Washington University. During this period, I focused on academic immersion, adapting to a new environment, and exploring the US marketing landscape.

Hindustan times

2 roles

Assistant Manager - Marketing

Promoted

Apr 2023Dec 2023 · 8 mos · New Delhi, Delhi, India · On-site

  • Developed GTM strategies and managed brand partnerships across industries, translating business goals into impactful marketing solutions. Led integrated B2B and B2C campaigns from proposal to execution, coordinating sponsorship, content, and event objectives. Oversaw logistics, creative assets, and talent management for flagship events. Built and scaled a student ambassador program to strengthen community engagement, while managing and mentoring a team of interns.
GTM StrategyBrand PartnershipsEvent MarketingCampaign ManagementBrand Development

Senior Associate - Marketing

Oct 2021Mar 2023 · 1 yr 5 mos · New Delhi, Delhi, India · On-site

  • Supported development and execution of B2B and B2C campaigns and events. Assisted with sponsorship decks, content planning, and event coordination. Collaborated with cross-functional teams to deliver client solutions, contributing to promotion to Assistant Manager.
Campaign ManagementEvent CoordinationClient Solutions

Scalenut

Ghost Content Writer

Jan 2022Apr 2022 · 3 mos · Delhi, India · Remote

  • Created SEO-optimized blog content for healthcare and lifestyle clients, focusing on keyword integration, structure, and on-page performance. Collaborated with the editorial team to align content with brand voice and improve search rankings. Gained hands-on experience in SEO content strategy and content marketing within a fast-paced SaaS environment.
SEO Content StrategyContent Marketing

The economic times

2 roles

Associate - Brand Solutions

Oct 2020Oct 2021 · 1 yr · Noida, Uttar Pradesh, India · Hybrid

  • Developed brand solutions for B2B clients across industries, supporting campaign strategy, sponsorship proposals, and virtual event execution. Collaborated with internal teams to deliver branded content, webinars, and pitch materials aligned with client objectives. Focused on strategic partnerships, content-driven storytelling, and cross-functional execution.
Brand SolutionsCampaign StrategyEvent ExecutionBrand Development

Intern - Brand Solutions

Dec 2019Sep 2020 · 9 mos · Noida, Uttar Pradesh, India · Hybrid

  • Assisted in developing marketing proposals and branded content strategies for B2B clients. Supported the creation of pitch decks and research. Gained hands-on exposure to client-facing campaign planning and cross-functional collaboration.
Marketing ProposalsBranded Content StrategiesMarketing

Creative inc

Intern - Brand Management

Jun 2019Jul 2019 · 1 mo · New Delhi, Delhi, India · On-site

  • Assisted in brand strategy, content development, and campaign coordination for clients across healthcare, lifestyle, and development sectors. Gained hands-on exposure to agency operations, client briefs, and digital marketing execution. Contributed blogs to GenYLifestyles, supporting content marketing and community engagement efforts.
Brand StrategyDigital MarketingBrand Development

Education

The George Washington University

Master of Science - MS — Marketing

Jan 2024Jan 2025

Guru Gobind Singh Indraprastha University

Bachelor of Business Administration - BBA — General Management

Jan 2017Jan 2020

The George Washington University School of Business

Master of Science - MS — Marketing

Jan 2024Jan 2025

Aravali International School

High School Diploma

Jan 2015Jan 2017

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