Ishita Shukla

Brand Manager

Bengaluru, Karnataka, India7 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving brand identity and love.
Proven track record in social media strategy.
Strong analytical skills for consumer insights.

Stackforce AI infers this person is a Brand Marketing professional with expertise in B2C strategies and consumer insights.

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Skills

Core Skills

Brand ManagementSocial Media StrategyConsumer InsightMarket ExpansionBrand StrategyMarket Adaptation

Other Skills

AnalyticsB2C MarketingBrand IdentityBrand PerformanceBusiness DevelopmentBusiness PlanningBusiness StrategyCategory InsightsChannel ManagementCompetitor AnalysisConcept Writing And TestingConsumer Insight MiningContent CreationContent DevelopmentContent Strategy

About

As a Brand Manager at the largest jewelry brand of India, I have the responsibility (and the privilege) of shaping brand identity, managing content, website optimization and driving social media strategies. My work centres around creating authentic connections between the brand and our audience; ensuring that every campaign builds brand metrics of consideration, preference and brand love along with contributing towards the business’s requirement. A marketer who started her career with advertising and brand strategy with Leo Burnett, I’m passionate about blending business strategy and creativity to build brands and run campaigns that are rooted in honest consumer insights. I’m motivated by challenges as I see them as opportunities to learn and grow. While I look at the set precedence, I often find myself experimenting with newer and efficient ways of approach problems/tasks. This approach has so far helped me immensely in expediting my professional and personal growth.

Experience

7 yrs 6 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 4 mos

Current Experience

Titan company limited

3 roles

Senior Brand Manager

Promoted

Apr 2025 – Present · 1 yr 2 mos

Brand, Social and Content lead for Tanishq India.
Responsible for driving a unified brand identity and brand love at a Pan India level.
Social Media lead across Meta, YT and Pinterest. Leading end-to-end influencer strategy for the brand across all categories and regions.
Content lead managing on-page and off-page content to drive organic keyword rankings. Focused on building domain authority, driving SEO strategy and brand identity through a cohesive content strategy.

Brand ManagementSocial Media StrategyContent StrategySEO

Brand Manager

Apr 2023 – May 2025 · 2 yrs 1 mo

Reintroduced and relaunched the Tanishq Brand Book to drive a cohesive brand identity, ensuring implementation across 450+ stores and campaigns.
Lead social media strategy for Tanishq & Rivaah by Tanishq on Meta, YouTube, and Pinterest.
Direct on-page and off-page content development for SEO and SEM optimization.
Events and Consumer PR – focused initiatives, media interactions and event management to drive CLT value.

Brand ManagementSocial Media StrategyContent DevelopmentEvent Management

Deputy Manager Marketing - Tanishq

Jan 2022 – Mar 2023 · 1 yr 2 mos

TANISHQ EXCHANGE – ACQUISITION & RETENTION STRATEGY
Blending analytics and creativity to launch a data-driven, hyper-local Exchange campaign at a Pan India level – rooted in Consumer Insight.
Across paid and organic platforms. Resulted in the highest ever GEP share (buyer & sales).
Collaborated with merchandising and retail teams to drive buyer acquisition and retention efforts.
REGIONAL BRAND MANAGEMENT – MARKET EXPANSION
▪️ Led growth initiatives in challenging markets, significantly improving market share in Tamil Nadu and Andhra Pradesh.
▪️ Managed brand KPIs and equity through culturally relevant campaigns such as Chozha, Immersive, and Vardhini.
▪️ Developed a strategic market segmentation model for penetration in key regional markets.
CONSUMER EXCELLENCE – INSIGHT MINING AND RESEARCH
▪️ Drove consumer insights through a weekly brand tracking system across top 10 markets in collaboration with Nielsen IQ.
▪️ Partnered with internal analytics teams to develop a marketing dashboard and analyze consumer trends, utilizing Tableau for data visualization.
▪️ Conducted category research for new product opportunities (e.g., Silver for Tanishq) through qualitative and quantitative methods.

Consumer InsightMarket ExpansionAnalyticsResearch

Leo burnett

3 roles

Director Brand Strategy

Promoted

May 2021 – Jan 2022 · 8 mos · Mumbai, Maharashtra, India

Repositioned and relaunched PhonePe under the "Karte Ja, Badte Ja" campaign, driving market share growth and industry leadership.
Led the Indian market adaptation of Skechers, developing go-to-market strategies for the performance and lifestyle segments.
Collaborated with Mondelez to develop the Oreo Brand Book and executed digital strategies, resulting in increased brand penetration and salience.
Directed campaign strategies for P&G's Tide and Ariel brands, managing variant launches and high-frequency campaigns.
Leo Burnett Consulting
▪️ Rebranded CARE Ratings to CareEdge, overseeing stakeholder audits, interviews, and relaunch strategy implementation.
▪️ Developed brand positioning, naming, and packaging strategies for Mondelez's product launch in the savory category.

Brand StrategyMarket AdaptationDigital Strategy

Brand Strategy Associate

May 2019 – May 2021 · 2 yrs · Mumbai, Maharashtra, India

Leo Burnett has given me a chance to work and learn varied industries and categories. Ranging from Finance, Automobile to FMCG.

Brand Strategy/Planning Intern

Apr 2018 – May 2018 · 1 mo

Conducted Primary & Secondary Research to understand the business model of over 20 Consultancies & Innovative Companies and designed about 10 recommendations that could be implemented in Leo Burnett to make it more innovative with respect to the evolving advertising industry worldwide
Conducted 22 in-depth interviews, 2 FGDs and analyzed the responses of 70 respondents in an online survey floated for Wipro’s Safewash Client Pitch. End to End Deliverable on the pitch deck from Ideation to Concept Testing to Final Presentation
Analysed 67 Food & Nutrition Campaigns globally for a new product launch project
Conducted 6 in-dept interviews of mothers for the Launch of a new Health Drink by PediaSure and developed insights for the same
Shadowed mentors on various brands in categories like FMCG, Automobiles, Real Estate etc. to ideate on spaces, concepts and brand purpose

5c network(india) pvt ltd

Sales Intern

May 2017 – May 2017 · 0 mo · Kolkata Area, India

Expanded the reach of the start-up in Kolkata through direct sales in Radiology centers and Pathology labs & met Doctors & CEO of Hospitals for the same
Reached out to prospective clients and arranged for meetings and updated them about the company profile and its product

Karma healthcare ltd.

2 roles

Retail And Merchandising Trainee

Jun 2016 – Dec 2016 · 6 mos

Was offered a full-time role based on my internship performance
Maximized sales and customer traffic through exciting product presentation and displays
Created, implemented, and monitored all visual merchandising aspects of KARMA HEALTHCARE LTD throughout all NTO’s (Non-Traditional Outlets) and Key Traditional Outlets
Part of a plan shift in Product Mix of Wheelchairs from 100% Mild Steel Products to Ergonomic Aluminum Wheelchairs (as per reports Aluminum Wheelchairs now account for 14% of the Sales and its growing at 2X the rate of Mild Steel Wheelchairs)
Research and source new, innovative concepts, ideas & solutions for merchandising

Retail Merchandising Trainee

Dec 2015 – Jun 2016 · 6 mos

Worked part-time in Sales with dealers
Train store personnel to support and comply with company standards.
Market Field Work to improve brand visibility in surgical outlets and dealer stores
Assisted in Shop-in-shop marketing workshops