Akash Mittal

Co-Founder

Mumbai, Maharashtra, India6 yrs experience

Key Highlights

Proven track record in performance marketing.
Expert in funnel optimization and digital campaign management.
Strong analytical skills driving significant revenue growth.

Stackforce AI infers this person is a Performance Marketer with expertise in MarTech and data-driven digital strategies.

Contact

Skills

Core Skills

Performance MarketingFunnel OptimizationSearch Engine Marketing (sem)Digital MarketingLead GenerationMedia PlanningData Analysis

Other Skills

Marketing Campaign ManagementE-CommerceMicrosoft Power BIMicrosoft OfficeFacebook MarketingPySparkYouTubeMedia StrategyKeyword ResearchFacebook Ads ManagerSocial MediaGoogle Ads EditorRStudioJupyterExtract, Transform, Load (ETL)

About

Result-oriented digital marketing professional with a background in Information Technology and 1.5 years of experience as a Trainee Decision Scientist at Mu-Sigma. Developed a passion for digital media platforms while managing an offline promotion campaign for Walmart during Covid pandemic. Transitioned into digital marketing as an intern at Pixel Track, gaining valuable hands-on experience. Currently a Paid Media Analyst at PureTech Digital, specializing in Planning, and Business Development for various digital marketing campaigns, including SEM, Social Media Marketing, Display Advertising, Video Advertising, and Re-targeting. My strength lies in my analytical mindset and the ability to interpret complex data to extract actionable insights. By closely monitoring key performance indicators (KPIs) and applying data-driven decision-making, I have consistently achieved and surpassed targets, resulting in significant revenue growth and increased customer acquisition. If you are seeking a dedicated, results-oriented Performance Marketer with a proven track record of achieving exceptional outcomes, let's connect. I am eager to explore new opportunities, collaborate with like-minded professionals, and make a meaningful impact in the digital marketing space.

Experience

6 yrs

Total Experience

1 yr 6 mos

Average Tenure

1 yr 4 mos

Current Experience

Funnel india

Co-Founder

Feb 2025 – Present · 1 yr 4 mos · Remote

Founded Funnel India — a digital marketing agency helping businesses scale with high-converting funnels and ROI-driven ad campaigns.
What I do:
Design and run end-to-end sales & lead generation funnels
Execute influencer marketing campaigns for audience credibility & conversion
Strategize D2C growth for eCommerce businesses
Set up full funnel automation: WhatsApp, Email, CRM

Funnel OptimizationPerformance MarketingMarketing Campaign ManagementLead GenerationMedia Planning

Scalex

Performance Marketer

Feb 2024 – Jan 2025 · 11 mos · Remote

1. Drove ₹2 Cr+ in ad spend across Meta and Google, optimizing every rupee with data-backed precision.
2. Led 6 digital coaches through complete funnel transformations—from scattered strategies to scalable systems.
3. Conceptualized, built, and launched 12+ high-performing funnels, consistently exceeding CPL and ROAS benchmarks.
4. Took ownership from strategy to execution and scaling, acting as both growth driver and funnel architect.
5. Specialized in full-funnel strategy: landing pages, lead magnets, WhatsApp automation, retargeting ads, and conversion optimization.
6. Collaborated closely with creative and tech teams to align messaging with performance goals.
7. Continuously A/B tested hooks, ad creatives, and targeting strategies to improve campaign efficiency and drive growth.

Search Engine Marketing (SEM)Digital Marketing

Puretech digital

2 roles

Associate Business Manager

Apr 2023 – Jan 2024 · 9 mos

Paid Media Analyst

Nov 2021 – Mar 2023 · 1 yr 4 mos

Worked with Clients- HDFC Securities, HDFC Sky, Kotak Life, Vivriti AMC, 360 Connect, Godin London, Vara India, Shreyan Daga Foundation, Originz, Vivriti Capital, Bluestar UAE, Y-Axis, Clarion Technology
Creating and managing comprehensive campaigns across multiple platforms, such as Search, Display, Discovery, YouTube, Shopping, Facebook, Instagram, Bing, LinkedIn, Twitter, and GPAY.
Successfully handled campaigns with monthly budgets ranging from ₹5 Lakh to ₹5 Cr.
Utilize compelling Ad copy, best ad campaign's structure, A/B testing, analysing seasonal market trends, SQR and Placement negation and addition and day partings to achieve growth and reduce costs to derive better ROI.
Built relationships with affiliate partners to secure beneficial deals & facilitate smooth functioning of Publisher campaigns.
Collaborate with cross-functional teams, including creative teams, developers, and stakeholders, to align marketing objectives with business goals.

Lead GenerationMedia Planning

Pixeltrack ®

Intern

Apr 2021 – Aug 2021 · 4 mos · Bengaluru, Karnataka, India

Acquired experienced in T of digital marketing and successfully built a WordPress-based website for Edenfields Exim LLP, an Export-Import company.
Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

E-CommerceDigital Marketing

Mu sigma inc.

Trainee Decision Scientist

Aug 2019 – Apr 2021 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Worked with clients- Walmart, Mars, Mu-Sigma
Created end-to-end data visualization assets using Power BI tools to illustrate analytical findings for internal and external stakeholders for Mars on their IT expenditure across globe. Analysis helped MARS
reduce spends 7 million USD quarterly.
Analyzed large datasets to identify trends and patterns in customer behaviors for offline promotion campaigns for Walmart in their brick-motor stores in USA.

Microsoft Power BIMicrosoft OfficeData Analysis