May 2015 – Present · 10 yrs 11 mos · Dubai · On-site

• At Biznet Consulting, I provide strategic advisory services to developers, government-related entities, and investors. The firm specializes in bridging visions with execution, ensuring projects are both feasible and future-proof.
• Focus areas include:
• Development advisory, feasibility analysis, and investor alignment strategies.
• Supporting clients in identifying red flags and optimizing financial performance.
• Partnering with government stakeholders on regulatory and planning considerations.
• Enabling developers to turn ideas into market-ready projects that deliver returns.
• Biznet Consulting exists to help clients build smarter – aligning opportunity with strategy and execution.

Dec 2013 – Present · 12 yrs 4 mos · Dubai, United Arab Emirates · On-site

• As CEO of Al Ruwad Real Estate, I lead a brokerage and advisory firm specializing in premium projects, land sales, and off-plan developments. Al Ruwad is trusted by developers and investors for its ability to match strategic opportunities with the right partners.
• Key contributions include:
• Establishing Al Ruwad as one of Dubai’s respected brokerage and advisory firms.
• Driving multi-million dirham off-plan project sales and high-value land transactions.
• Building long-term relationships with developers, institutions, and private investors.
• Advising on market positioning, regulatory compliance, and strategic deal structures.
• Al Ruwad Real Estate reflects my vision of a brokerage that goes beyond transactions by serving as a trusted advisor at every stage of development and investment.

Jan 2013 – Oct 2013 · 9 mos · Dubai, United Arab Emirates · On-site

• Directed the Commercial Sales division, driving strategic partnerships and high-value transactions across TECOM Investments. Advanced from Head of Sales to Sales Director to Executive Director within three years.
• Key achievements:
• Negotiated and structured major commercial real estate deals, including land and lease agreements.
• Designed and executed comprehensive sales and marketing strategies to expand revenue streams.
• Advised TECOM’s Chief Commercial Officer on new market opportunities and strategic partnerships.
• Led a high-performing team, optimizing efficiency and minimizing opportunity loss.
• Presented major deal evaluations to the Investment Committee and secured approvals.

Mar 2010 – Jan 2013 · 2 yrs 10 mos · Dubai, United Arab Emirates · On-site

• Managed land sales and leasehold portfolios, with a focus on industrial and commercial plots. Built strong client relationships and delivered consistent revenue growth.

Jan 2005 – Mar 2010 · 5 yrs 2 mos · Dubai, United Arab Emirates · On-site

• Oversaw government relations strategy to support the growth of Dubai Industrial City. Built and maintained partnerships with regulatory bodies, ensuring compliance and enabling smooth project execution.
• Key contributions:
• Developed frameworks for permits and licensing with government authorities.
• Facilitated investor relations through regulatory guidance and approvals.
• Acted as a bridge between public sector stakeholders and private sector clients.

Feb 1997 – Sep 2004 · 7 yrs 7 mos · Dubai, United Arab Emirates · On-site

• Early career role focused on training programs, events, and public-private engagement initiatives.
• Responsibilities included:
• Organizing business seminars, summits, and workshops.
• Managing the annual training calendar for employees.
• Coordinating summer trainee and work experience programs.
• This period laid the foundation for my career in government relations and real estate development.