Apr 2024 – Present · 2 yrs 1 mo · Toronto, Ontario, Canada

• I am Leading Red Hat's Cloud and AI business within the Global Commercial Sales organization, driving strategic alignment with ecosystem partners, marketing, and our Product business units. My focus is on empowering our sellers and partners with robust strategies, enablement resources, and impactful initiatives to propel our growth within the Cloud and AI domains.

Oct 2021 – Mar 2024 · 2 yrs 5 mos · Toronto, Ontario, Canada

Apr 2019 – Jul 2021 · 2 yrs 3 mos · Toronto, Canada Area

• Generated high-quality technical product content and collateral, resulting in a 30% increase in Marketing Qualified Leads (MQL) and a 25% boost in MQL-to-opportunity conversion rates, directly impacting company revenue growth.
• Delivered global speaking engagements as a company spokesperson, which expanded Turbonomic's market presence and established the company as a thought leader in cloud cost optimization.
• Through my strategic industry analyst briefings (Gartner, Forrester, IDC), we achieved improved positioning in key industry reports and a substantial increase in inbound enterprise leads.
• Aligned Turbonomic's solution with emerging cloud technologies and market trends, resulting in increased product relevance and a 20% expansion into new market segments.
• Developed and implemented a global seller enablement program, elevating the ability of internal teams and partners to articulate Turbonomic's value proposition. This initiative led to a 40% increase in win rates against competitors and a 30% growth in partner-driven revenue.
• Created a diverse portfolio of thought leadership content, including blogs, articles, webinars, and ebooks, alongside producing technical videos and eLearning materials. This comprehensive content strategy resulted in a 50% increase in engagement across digital channels and a 25% improvement in lead quality.

May 2017 – Apr 2018 · 11 mos · Toronto, Canada Area

• # Senior Enterprise Sales Engineer at Turbonomic
• Leveraged Turbonomic's AI-powered platform to architect and implement solutions that dynamically optimized application and service performance across on-premises and cloud environments, resulting in substantial CAPEX and OPEX savings for enterprise clients.
• Demonstrated the capabilities of our AI-driven efficiency technology, which not only reduced operational costs but also significantly decreased power consumption in data centers and cloud infrastructures, aligning with corporate sustainability goals.
• Collaborated with C-level executives to develop tailored performance optimization plans utilizing Turbonomic's AI technology, directly contributing to improved system reliability and enhanced customer experiences for client organizations.
• Conducted in-depth analyses of complex IT ecosystems using Turbonomic's AI-enhanced analytics engine, identifying inefficiencies and proposing innovative approaches that balanced performance needs with resource optimization, leading to measurable improvements in overall IT efficiency.
• Played a crucial role in client digital transformation initiatives, ensuring seamless migration to cloud and hybrid environments optimized by Turbonomic's AI, while maintaining peak performance and cost-effectiveness.
• Educated and empowered client teams on best practices for leveraging Turbonomic's AI-driven performance management and cost optimization features, fostering long-term partnerships and driving continued value realization.
• Showcased the power of Turbonomic's AI in predictive capacity planning and proactive issue resolution, demonstrating how our solution could anticipate and prevent performance bottlenecks before they impacted business operations on-premises and in the cloud.

Nov 2016 – Apr 2017 · 5 mos · Toronto, Canada Area

• Managed professional relationships with customers and prospects (Service Providers and Enterprises), understanding their business challenges and goals and providing guidance and architecting solutions based on Cloudify
• Coordinated and facilitated activities between internal groups and partners to create content and solutions that will benefit Cloudify customers and the open-source community

Mar 2015 – Sep 2016 · 1 yr 6 mos · Toronto, Canada

• Spearheaded cross-functional collaboration between customers and multiple Cisco business units, driving product quality improvements and aligning architecture roadmaps with market demands. This resulted in enhanced product-market fit and increased customer satisfaction among global service providers.
• Orchestrated complex troubleshooting and debugging processes for cloud infrastructure and large-scale cloud-based applications, encompassing NoSQL databases, Apache and Tomcat servers, service buses, and microservices architectures. These efforts led to a significant increase in Proof of Concept (PoC) and trial success rates, reaching approximately 95% and accelerating sales cycles.
• Developed and implemented innovative solutions for intricate cloud ecosystem challenges, positioning Cisco as a leader in cloud technologies for service providers and reinforcing customer trust in Cisco's capabilities.
• Served as a key technical liaison between Cisco's product development teams and global service provider clients, translating customer needs into actionable product enhancements and features, thus ensuring Cisco's cloud solutions remained at the cutting edge of industry requirements.
• Conducted in-depth technical workshops and knowledge transfer sessions for both internal teams and customers, elevating overall cloud expertise within the organization and empowering clients to maximize the value of Cisco's cloud solutions.
• Contributed strategic insights to Cisco's cloud product roadmap, leveraging deep understanding of market trends and customer pain points, which helped shape future product directions and maintain Cisco's competitive edge in the rapidly evolving cloud market.

Aug 2010 – Dec 2014 · 4 yrs 4 mos · Toronto, Canada

• Drove 10% Year-over-Year growth in Cloud product sales through strategic collaboration with global enterprises and service providers, architecting and implementing tailored Apache CloudStack-based private and public cloud solutions aligned with critical business objectives
• Consistently surpassed annual sales quotas by an average of 115%, earning multiple 'Citrix 100% Club' awards and 'Sales Engineer of the Year' recognition for outstanding performance and technical sales excellence
• Key Achievements:
• Spearheaded implementation of cloud solutions for 20+ Fortune 500 companies, resulting in average operational cost savings of 30%
• Conducted 50+ technical workshops, elevating client adoption rates of Citrix cloud technologies by 40%
• Pioneered innovative cloud architecture designs, leading to 3 successful patent applications for cloud optimization techniques

Oct 2008 – Aug 2010 · 1 yr 10 mos · Toronto, Canada

• Drove 10% Year-over-Year growth in Cloud product sales through strategic collaboration with global enterprises and service providers, architecting and implementing tailored Apache CloudStack-based private and public cloud solutions aligned with critical business objectives
• Consistently surpassed annual sales quotas by an average of 115%, earning multiple 'Citrix 100% Club' awards and 'Sales Engineer of the Year' recognition for outstanding performance and technical sales excellence
• Propelled a 35% expansion in product sales through comprehensive involvement across all sales cycle stages, from RFI/RFP responses and PoC design to solution architecture and production implementation for SMBs and Enterprises
• Significantly enhanced user experience and dramatically increased PoC success rates by developing comprehensive product documentation:
• Authored detailed product guides and knowledge base articles
• Created engaging training slides and instructional videos
• Developed tailored content for VMLogix site and OEM partners

Aug 2007 – Oct 2008 · 1 yr 2 mos · Toronto, Canada

May 2005 – Oct 2008 · 3 yrs 5 mos · Toronto, Canada

Jan 2003 – Jan 2005 · 2 yrs · Toronto, Canada

Jan 2002 – Jan 2003 · 1 yr · Toronto, Canada Area

Jan 2000 – Jan 2001 · 1 yr · Israel

Jan 1998 – Jan 2000 · 2 yrs · Israel