Jul 2025 – Dec 2025 · 5 mos · Remote

• Working on content strategy and communications for an environmental NGO translating complex sustainability work into stories people actually want to engage with.
• Conducted a website audit and helped restructure the site to make it easier for visitors to understand the NGO's work
• Scripted, shot, and edited 13+ videos for YouTube and social media, showcasing different aspects of the organization's mission
• Collaborated on campaign planning and content creation to build stronger connections with the audience
• Covered the two-day Himalayan Water Partnership seminar conducting on-ground interviews and connecting with leaders in water conservation
• Learning curve: How to make environmental issues feel urgent and relevant without being preachy, and how to tell stories that move people to action.

Feb 2025 – Oct 2025 · 8 mos · Delhi, India · On-site

• Led content strategy and video production for IIDE's social media, generating 1.5M+ views and 7,000+ interactions through story-driven content.
• Created 40+ branded video projects for companies like Whirlpool, Uber, Lifebuoy, and Amul; translating briefs into compelling narratives that connected with students
• My edit for an Amul student project hit 760K views (IIDE's highest-performing content in 2025)
• Covered 30+ campus events and 4 agency visits, capturing the energy of campus life through dynamic video storytelling
• Managed a team of 4 media coordinators, overseeing production workflow and maintaining quality across all deliverables
• Produced 30+ promo ads that drove masterclass attendance and 12+ testimonial videos showcasing authentic student experiences
• Edited content from Delhi, Mumbai, and Nepal campuses while keeping brand consistency
• Constantly researched content trends to inform scripting and used Premiere Pro & After Effects to elevate the final product
• What I learned: How to balance creative vision with strategic goals, manage tight deadlines, and lead a team while still being hands-on with production.

Feb 2024 – Jan 2025 · 11 mos · India · On-site

• Developed brand and content strategy for this heritage fashion label, positioning it at the sweet spot between Indian craftsmanship and modern lifestyle.
• Brand & Positioning:
• Built the brand's visual identity and tone of voice from the ground up creating a cohesive look and feel that elevated how people perceived the brand
• Led 10+ consumer and competitor studies to sharpen positioning and find white space in the market
• Created a storytelling framework that connected the brand's heritage with what today's audience actually cares about
• Content & Growth:
• Drove 60% Instagram reach growth through culturally relevant content that didn't feel forced or salesy
• Curated 25+ posts rooted in Indian festivals and heritage moments, increasing saves and shares by 30%+
• Planned monthly content calendars that balanced brand storytelling with commercial goals
• Launched campaigns that boosted engagement by 40%+ while staying true to the brand's authentic voice
• What made this work: Understanding that heritage brands need to respect their roots while speaking a modern language. Strategy informed every creative decision.

Nov 2022 – Dec 2023 · 1 yr 1 mo · Remote

• Worked with small businesses and fashion startups on brand strategy, creative direction, and growth—helping them find their voice and scale their presence.
• Strategy & Creative:
• Developed brand narratives and content strategies for multiple clients, shaping how they showed up online
• Provided creative direction for two fashion businesses defining their visual language and positioning
• Created and ran Meta ad campaigns that actually drove results (not just impressions)
• Growth:
• Scaled a fashion brand's Pinterest by 900% and Instagram by 130% in 3 months through smart content planning
• Increased average website traffic by 170%, which led to a 15% bump in sales
• Planned and executed 3+ months of content across Instagram, Facebook, and Pinterest for each client
• Set up and managed Shopify stores, streamlining everything from orders to customer communication
• The takeaway: Small businesses need strategy just as much as big brands do, maybe more. Every piece of content had to work hard because there was no room for fluff.

May 2021 – Jul 2021 · 2 mos

• Conducted competitive analysis and developed brand and promotional strategies for leading Indian media publication.
• Strategic Analysis:
• Analyzed Outlook's competitive landscape and customer lifecycle management strategies
• Researched competitor loyalty programs and retention strategies to identify market opportunities
• Developed customer lifecycle maintenance strategies based on competitive benchmarking
• Brand & Promotional Strategy:
• Formulated Product & Brand Management strategies for the organization
• Developed promotional strategies for magazine launch (Outlook Spurge)
• Created campaign visuals supporting brand positioning and go-to-market strategy
• Key Skills: Competitive Analysis, Brand Management, Marketing Strategy, Customer Lifecycle Analysis, Campaign Development

Apr 2021 – Jun 2021 · 2 mos

• Led social media strategy, team operations, and community-driven growth initiatives, resulting in 630% increase in social presence and 81% follower growth in 4 months.
• Strategic Leadership:
• Managed and mentored a 15+ member team overseeing content, campaigns, and brand voice
• Built structured action plans to revamp social platforms and improve consistency
• Launched the brand’s first student ambassador program to expand peer-led reach and participation
• Campaign Execution:
• Directed multi-event social rollouts and registration campaigns for workshops and bootcamps
• Designed platform-specific content strategy for Instagram and Facebook
• Drove visibility through creator-based amplification and share-worthy formats
• What I Took Away: Learned how community models scale faster when people feel like contributors, not just audiences
• What Made This Role Meaningful: First role where I wasn’t just “making content”; I was leading people, shaping narrative, and driving measurable growth

Feb 2021 – Apr 2021 · 2 mos

• Supported early-stage social media operations and content execution for a fast-growing student community network, contributing to platform presence and campaign visibility.
• Content & Platform Ownership:
• Managed day-to-day posting and content planning across Instagram and Facebook
• Created static + short-form content for event promotions, student features, and brand communication
• Assisted in designing “community passport” assets to improve onboarding experience
• Campaign Execution:
• Helped build promotional rollouts for workshops, bootcamps, and community-led events
• Coordinated with design, marketing, and leadership teams for aligned campaign delivery
• Supported early audience growth through trend-based content testing and platform engagement
• What I Took Away: Learned how consistent content rhythms shape early brand identity and trust
• What Made This Role Meaningful: First hands-on experience working inside a community-driven brand instead of a static page