Jake Labate

CEO

Boston, Massachusetts, United States9 yrs 4 mos experience
Highly StableAI Enabled

Key Highlights

  • Expert in aligning SEO with AI engineering.
  • Developed industry-leading SEO products for hospitality.
  • Significantly improved SEO performance metrics for clients.
Stackforce AI infers this person is a SaaS SEO and AI specialist with a focus on technical optimization.

Contact

Skills

Core Skills

Technical SeoArtificial Intelligence (ai)Search Engine Optimization (seo)

Other Skills

Organic SearchAI for SEOTeamworkDelegate ManagementDelegationInternet Protocol (IP)Scalable Web ApplicationsWeb ScrapingStructured DataWeb AnalyticsVideo SEOSEO AuditsSemantic MarkupSEO Search FactorsSEO Content

About

Aligning SEO and AI engineering to build search products that improve AI discoverability, entity recognition, topical authority, and AI retrieval performance. Current project: SchemaCDN, an order of magnitude improvement over the current state of the art in the creation, deployment and maintenance of schema markup at scale.

Experience

9 yrs 4 mos
Total Experience
4 yrs
Average Tenure
1 yr 4 mos
Current Experience

Schemacdn

AI SEO Product Owner

Jan 2025Present · 1 yr 4 mos · Boston, Massachusetts, United States

  • Aligning SEO and AI engineering to build search products that improve AI discoverability, entity recognition, topical authority, and AI retrieval performance.
  • SchemaCDN is an order of magnitude improvement over the current state of the art in the creation, deployment and maintenance of schema markup at scale. Try it for free.
  • SchemaCDN identifies key aspects of your brand, along with the type of content on each of your site’s pages.
  • With this collection data, SchemaCDN maps this data to our framework. If there’s a video on the page, it gets marked up, if there’s an image or multiple images on your webpage, they get marked up. Some schema types are universal across pages, such as WebPage, Breadcrumbs, etc.
  • The page-specific generated JSON is then delivered to the page via a cached, low-latency CDN (adhering to Google schema guidelines).
  • You only need to embed 1 script tag on your website for it work. Key brand data can be set directly in the script tag using different data-* attributes, or in the SchemaCDN Dashboard UI.
  • Try it for free at schemacdn.com
Technical SEOArtificial Intelligence (AI)

Wayfair

Sr. Analyst of SEO Product

Jan 2025Jan 2025 · 0 mo · Boston, Massachusetts, United States

  • Served at the intersection big data analysis for the SEO revenue channel (750M+/yr), and actionable SEO implementations through a first-principles frameworks.
  • A few discoveries / solutions:
  • Discovered that nearly all of the SEO reporting data was aggregate into averages, resulting in the team lacking an understanding of changes in more granular segments. So, I built a framework for SEO data analysis that tracked this, resulting in a more cohesive list of trackable KPIs.
  • Discovered that the SEO team didn’t recognize 800k pages were de-indexed for 3 months. Ouch! So, I roadmapped a solution to evaluate indexing coverage of enterprise-size websites (5,000,000+ pages). It turns out this solution addresses a long-standing problem in the enterprise SEO industry (enterprise indexation tracking).
Technical SEOSearch Engine Optimization (SEO)

Hooray agency

Head of SEO Product

Jan 2023Jan 2025 · 2 yrs · Irvine, California, United States · Remote

  • Roadmapped & built a suite of SEO products for the hotel/hospitality industry, now offered by the agency.
  • A few products:
  • Designed and built a proprietary methodology to create and deploy schema markup at scale, resulting in a now industry-leading SEO product averaging a 14% SERP CTR increase for clients. This was later turned into SchemaCDN, a universal (non hotel-industry specific) public SaaS product.
  • Designed and developed an open graph (OG) protocol image generation framework, allowing the agency to produce custom-branded deliverables at scale.
  • Developed AI Chatbot for hotels using OpenAI’s Assistants, Threads and Vector Embedding APIs trained on hotel info and capable of rich media responses and conversational recall.
Technical SEOSearch Engine Optimization (SEO)

Independent consultant

SEO Consultant

Jan 2017Jan 2023 · 6 yrs · Westport, Connecticut, United States

  • Served as an independent SEO consultant for a number of small to medium-sized businesses and marketing agencies.
  • A few stories:
  • Increased Direct Connect Auto's page indexing from 800k to 1.3M (+44%).
  • Increased BitX Capital's traffic from 800/m to 2400/m (+300%).
  • Increased Total Mortgage’s web applications by 60/month (+14%).
  • Ranked Start My Wellness #1 for several competitive keywords (+1500/m new traffic).
Search Engine Optimization (SEO)Organic Search

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