Aug 2020 – Present · 5 yrs 8 mos

Sep 2018 – Aug 2020 · 1 yr 11 mos

• Looking after Cvent’s exciting Event Cloud SaaS products, I provide strategic executive leadership to the European-based Sales team based on the corporate strategy, manage sales plans and forecasts; develop marketing strategy to increase market presence.
• Cvent is the leading cloud-based enterprise event management company, with over 30,000 customers and more than 4,500 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage over 1,000,000 meetings and events.

Feb 2017 – Sep 2018 · 1 yr 7 mos · London Area, United Kingdom

• Glisser is an award-winning event-technology business that makes presentations interactive. It allows event managers, marketers, presenters and internal communications professionals to engage and gather data and feedback from their audiences.
• We combine live slide-sharing to mobile devices with audience interaction through Q&A, polling and Twitter feeds.
• We're used by clients including Amex, Visa, Investec, Bloomberg, Grant Thornton, The Design Council, and thousands of individual presenters around the world.
• Glisser is currently part of the Microsoft London Accelerator.

Jul 2015 – Present · 10 yrs 9 mos · London Area, United Kingdom

• TECH LONDON ADVOCATES is an unrivalled collection of tech leaders, experts and investors uniting to form the most influential independent, private sector group in London.
• More than 1,800 Advocates champion, connect and support London’s technology sector.
• I'm delighted to be one of them!

Oct 2014 – Jan 2017 · 2 yrs 3 mos · London Area, United Kingdom

• Eventbase is the world’s most trusted and innovative mobile application provider for specifically for events. A truly impressive and growing client base of large events and enterprises including HP, SAP, Microsoft, South By SouthWest (SXSW), Spring Fair (UK’s largest tradeshow), Cannes Lions, Sundance Film Festival and Lollapalooza. My role is principally to:
• Develop and grow our presence/brand and revenue lines over EMEA
• Direct responsibility for building and developing regional sales teams as well as build and operate an Alliance and partner/reseller model
• Directly contribute as well as lead and strategize a multi regional sales process
• Product envision with a keen eye on incremental revenue lines
• Regional industry and thought leadership.

Nov 2012 – Oct 2014 · 1 yr 11 mos · London Area, United Kingdom

• Hg Apps Store is a funded mobile application provider looking to, create traction from its products, grow revenue and explode its IP valuation. My role has been to re-invent the entire business strategy and drive the business forward from a ‘hands on’ approach. Key achievements;
• Entire team re-structured within 4 weeks
• Consolidated cash flows with full business plan and projections looking forward
• Creation of term ‘2nd generation app store’. The principle being every new application will be
• launched with an exact and controllable route to market.
• New app – Bodswap, Great app, massive market and developing a selection of global
• partner to help distribution. Launch end Q2 2013
• New app – LetsLynk Business based social media for events, developing global partners for distribution.
• Re-energise the business.
• In 2014 I lead the separation of the IP for LetsLynk and marketed it to the key industry leaders. This lead to a selection of strategic discussions ultimately resulting in the acquisition by Eventbase. This was structured as an 'acquihire'.

Apr 2011 – Nov 2012 · 1 yr 7 mos · London Area, United Kingdom

• A recent merger of SO Visit, the UK's leading event registration business and N200, based in Holland, Europe’s leading event registration business has created the new N200. The largest event registration and software firm in Europe, servicing over 700 individual Expo's each year. We offer a blend of SaaS based tools from data management and badging through to lead management and real-time data analysis tools. Key achievements;
• Continued growth of client base including a route to market through channel partners
• Increased growth of both users and revenue from selling new products into existing client base
• Strategic planning in sales and business development

Apr 2011 – Aug 2012 · 1 yr 4 mos · London Area, United Kingdom

• Successfully negotiated the sale of leadreporter.com to a large Venture Capital backed exhibition and events company with a senior role and Executive Board level responsibilities. The So Group is one of the largest contracting firms in the UK with a massive portfolio of clients and an appetite for growth. Successful integration of leadreporter.com with the registration arm has produced a selection of new products. VisIT Connect, our first, was launched in the Autumn of 2011 and carried over 500,000 sales leads in the first few months with VisIT Connect 'live' launched in tandem, which is an industry first within the UK, offering real-time lead retrieval from the show floor. VisIT Intelligence was launched early 2012 offering real-time analytics for the organiser. Key achievements to date;
• Successful integration with in-house solution
• Growing user base, UK and European with massive opportunity for further growth
• IT roadmap shows a innovative and industry changing path

May 2006 – Apr 2011 · 4 yrs 11 mos

• Fully responsible for the ‘break out’ of our in-house software tools into an autonomous business/revenue stream. Negotiated and secured 1st and 2nd stage funding with a UK government fund. From scratch, position software into key markets and build alliances to promote a mainly channel route to market. Key achievements to date;
• Full white label version under the UK’s leading comparison site
• Major contract under review supporting the European exhibition market. Potentially supporting 25,000 annual marketing clients
• Confidentiality agreements in place with a selection of major search engine/comparison sites.

Nov 2002 – Apr 2011 · 8 yrs 5 mos

• Outbound telemarketing services firm with extensive experience in the ICT industry. Lead generation and appointment booking services.
• Fully accountable for delivering month on month revenue to support the business, with keen eye on business growth. Ensuring stability within the management structure, quantifiable at all levels to cement bottom line. Successfully recognized market trends to steer offerings and subsequently increase revenue. Key achievements;
• Originally underfunded in very adverse market conditions the company grew 200% in year 3 with expected 160% in year 4.
• Well structured and stable management team, including sales and account mangers.
• High percentage of client retention
• Blue chip accounts
• Strong working relationships with alternative providers, 2 in Poland, Romania and Barbados.
• Developing a recruitment division saving costs and creating incremental revenue.

Jun 1997 – Nov 2002 · 5 yrs 5 mos

• A privately owned firm showing good growth. Assigned to further develop sales including the construction and recruitment of a sales team. Investigate and understand competitive elements and offer solutions keeping us ahead of the game. Embrace and support new sales teams brought in through acquisitions whilst advising on any opportunities to cut costs. Board level reporting and forecasting. Key achievements;
• Build the immediate sales team from 2 to 8.
• See revenue grow from £1m to £8m.
• Be involved in 3 acquisitions with a role in the adoption.
• Raise money (private EIS scheme) and the full preparation for a listing on AIM.
• See the total payroll break to 200 mark.