Jul 2024 – Present · 1 yr 11 mos · United States · Remote

• 🚀 Coffeehouse App – UX/Product Design (Commerce & Learning)
• Led end-to-end UX design for a commerce-driven learning app, increasing user retention by 35%.
• Conducted mixed-method research (interviews, usability testing, surveys, analytics) to shape product roadmap and boost conversions
• Designed AI-driven personalization workflows for higher engagement and tailored experiences
• Created responsive prototypes and UCD-based interaction flows; improved usability and WCAG accessibility
• Ran A/B tests and competitive analysis to optimize onboarding and checkout, driving measurable growth
• 🛒 E-commerce & Order Management UX
• Designed and optimized commerce flows and monetization strategies that improved checkout conversion by 30%.
• Integrated AI recommendation systems for smarter product discovery
• Built consistent branding and UX through reusable style guides and UI systems
• Enhanced revenue retention through thoughtful UX for notifications and user journeys
• 🎥 Educational Content & Video UX – Motion Design
• Produced “How a Stethoscope Works”, an animated explainer applying UX storytelling and motion principles.
• Conducted usability tests for information retention and pacing
• Designed for accessibility and cross-platform delivery
• Developed a reusable framework for scalable educational video UX

Aug 2023 – Jun 2024 · 10 mos · Florida, United States · On-site

• As part of the Disney College Program, I had the incredible opportunity to work as a Cast Member from August 2023 to June 2024, where I combined creativity, research, and design thinking to improve guest experiences. I conducted customer flow analysis that led to a 20% reduction in wait times, and led UX research and usability testing to uncover service bottlenecks. By applying interaction design principles and partnering closely with engineers and product managers, I helped enhance both digital and in-person experiences. I also created branding assets, motion graphics, and internal engagement materials—ensuring everything met accessibility standards (WCAG). This experience deepened my passion for designing thoughtful, inclusive experiences that delight users and streamline operations.

Jun 2022 – Aug 2022 · 2 mos · United States · On-site

• I designed branded digital products, including game assets and interactive experiences, which resulted in an 8x increase in engagement. Additionally, I created interactive visuals, infographics, and UI components that were optimized through A/B testing to enhance user experience. By conducting user research on children's gaming preferences, I developed a data-driven gamification strategy that improved engagement and retention. Furthermore, I performed competitive analysis and strategic positioning of digital products, ensuring alignment with market trends to maximize impact.

Jan 2022 – May 2022 · 4 mos · On-site

• As a Graduate Student, I played a key role in creating and managing the LinkedIn page for the Edward Guiliano Fellowship, aimed at fostering a vibrant online presence for this prestigious program. I was responsible for crafting engaging content that highlighted fellowship achievements, program updates, and upcoming opportunities. I collaborated with faculty and current fellows to gather testimonials, success stories, and other valuable insights. Through strategic content planning and analytics, I helped grow the page’s audience and engagement, effectively promoting the fellowship's mission to support innovative research and academic excellence. This experience enhanced my skills in digital content management and social media strategy.

Aug 2021 – Dec 2021 · 4 mos · On-site

• As a Graduate Assistant at the HIVE Lab, New York Institute of Technology, I immersed myself in innovative projects at the intersection of healthcare, technology, and research. My role involved supporting the design and development of VR and AR simulations aimed at enhancing healthcare outcomes and education.

Aug 2021 – Dec 2021 · 4 mos · On-site

• Trained in leadership and success skills via an introspective and interactive training session
• Participated in seminars led by celebrities and best-selling authors on topics such as leadership, time management, and goal setting
• Participated in peer-based leadership development teams
• Experience in setting and achieving goals, receiving coaching, coaching others, and holding others accountable to commitments

Aug 2021 – May 2023 · 1 yr 9 mos · India · Remote

• I specialize in developing captivating visual materials designed to facilitate educational seminars for children. Throughout my experience, I've crafted 5 posters and 2 books tailored to cater to different age groups, ensuring content resonance and engagement. This role has equipped me with comprehensive knowledge and skills in typography, color theory, and layout design, honed through practical application and continuous learning. Conducting extensive research and analysis has been integral to ensuring the effectiveness and relevance of the visual materials produced. My approach emphasizes adaptability, allowing me to tailor designs to meet the specific needs and preferences of diverse age demographics, fostering an inclusive learning environment that promotes engagement and retention.

Jan 2016 – May 2020 · 4 yrs 4 mos · Patiala, Punjab, India · On-site

• Empowering Lives at Har Hath Kalam: A Dynamic Volunteer Journey
• My time as a volunteer teacher at Har Hath Kalam was a dynamic experience, where I worked with underprivileged children, initially managing classroom inventory and designing tailored curricula. These were kids who had fallen out of the traditional education system, often resorting to begging. Our organization's mission was to bridge their educational gap and emphasize the significance of education.
• After 7 to 8 months, I was elected as the coordinator for my location, overseeing volunteer schedules. Soon after, I became the leader for three different locations, focusing on documenting the curriculum and engaging with the community to encourage parents to send their children to school.
• In addition to these responsibilities, I organized a successful Christmas event, fostering connections with children and their families. Later, I took on an executive role, handling community engagement and education for a pilot chapter at Thapar Institute of Technology.
• Throughout my journey at Har Hath Kalam, I utilized agile methodologies to enhance our operations. By adopting an iterative approach, I was able to respond effectively to the changing needs of our students and volunteers. This flexibility allowed me to continuously improve our educational strategies and ensure value delivery. Working in this dynamic environment also helped me understand team dynamics and culture, which were crucial in leading multiple locations and implementing new initiatives.
• My journey at Har Hath Kalam has been a testament to the transformative power of education and community involvement. From teaching and coordination to leadership and piloting new initiatives, each step has contributed to the organization's mission of empowering young lives. Har Hath Kalam stands as a beacon of hope, and I am honored to have played a role in fostering belief and potential for a brighter future.