Jul 2023 – Dec 2023 · 5 mos · Seattle, Washington, United States · Remote

• Redesigned onboarding user flow resulting in a 30% increase in top-of-funnel user activation
• Redesigned the Github imports user flow, which is in the top-5 most user desired features
• Led impression testing for a landing page, optimizing user experience and engagement through data-driven insights
• Design mentor for the Replit entrepreneurial user community, meeting directly with users to help improve the quality of the products they deploy

Sep 2021 – Apr 2023 · 1 yr 7 mos

• Developed and implemented a revenue upsell strategy for team membership experiences
• Revamped Dropbox Slack app, resulting in 70% adoption by existing WAUs upon launch
• Built and scaled a design system and Figma component library to unify cross-functional teams around shared feature patterns
• Spearheaded a cultural shift and improved design standards company-wide by launching a design critique program

May 2019 – Sep 2021 · 2 yrs 4 mos

• Designed a no-code segmentation & a/b testing engagement platform, reducing new experiment creation time by half and saving the company $28 million
• Developed the strategic vision and operationalized the org-wide strategy to enhance the engagement platform, reaching 700 million MAUs per month
• Conducted research that identified a $56.5 million problem with the engagement platform
• Scaled team from 0-5 to execute vision
• Built design system that reduced development time by 20%

Nov 2017 – Apr 2019 · 1 yr 5 mos · Greater Seattle Area · On-site

• Designed and researched innovative computer-vision AI experiences for bleeding-edge products on the Artificial Intelligence User Experience team
• Designed the Timelapse feature for the Clips Camera, resulting in a 17% boost in CSAT
• Designed the Pixel phone's Now Playing app icon
• Influenced strategic direction for the Pixel phone’s camera

Aug 2017 – Nov 2017 · 3 mos · Greater Seattle Area · On-site

• Drove growth to top-of-funnel experiences for Azure product
• Created a calculator interaction that strategically addressed previously unaddressed steps in the user journey and reached millions of users
• Increased operational efficiency by standardizing SVG implementation

Dec 2016 – Aug 2017 · 8 mos · Greater Seattle Area · On-site

• First designer and front-end-engineer hire
• Refocused their go-to-market strategy by defining their core customer and building the Stratuscore product from 0 to 1
• Designed and implemented first design system
• Conducted ethnographic on-site research to discern the ideal customer profile and build products to satisfy their needs

Oct 2015 – Jan 2018 · 2 yrs 3 mos · Cincinnati, Ohio, United States

• Founded the hyper-local digital events zine that shared a daily chronological list of curated events under $25 around Cincinnati. Covered local venues and touring artists, providing show reviews and other cultural pieces.
• Built and scaled multi-channel brand
• Organized team of 3 from the ground-up to run and produce site and social media content
• Built front-end and customized CMS
• Built custom web-scraper to automate daily event curation
• Organically grew to 15,000 unique visitors and 44,000 page views, gaining organic viral traction on social media

Aug 2015 – Sep 2016 · 1 yr 1 mo · Cincinnati

• I worked on the Print and Pattern team. Our goal was to drive product innovation and growth in new global markets for the world's largest beauty, baby, and menstrual brands for Procter and Gamble.
• Proving that sometimes the smallest efforts make the biggest impact — I quickly sketched a leaf pattern that found its way onto billions of packages of Always pads, a design that won out over 8 other concepts. I developed a new way of draping pattern to innovate on a decades old product — the adult diaper. I participated in the planning and facilitation of two participatory design workshops that led to the creation of new pad concepts and patentable IP as well as new diaper concepts for the business in China.