Mar 2026 – Present · 2 mos · Greater London · Hybrid

• NED - Value Creation / Investment Advisor - Consumer

Dec 2025 – Present · 5 mos

Sep 2025 – Present · 8 mos

Feb 2025 – Present · 1 yr 3 mos · Remote · Remote

• Advisor - Hedera / Hashgraph Ventures - Communications strategy / Brand positioning
• Advisor - RWA Strategy & Growth - Stealth ( Current )
• Growth & Brand Strategy Advisor - Houdini Swap - Retail Fintech - DeFI

Apr 2023 – Apr 2025 · 2 yrs · London Area, United Kingdom · Remote

• CMO and operating partner for an emerging technology venture studio and asset management fund focused on DeFi, digital IP and AI.
• Interim CEO / Chair for Lumen Studios & Lumen Prize

Jan 2023 – Dec 2023 · 11 mos · Remote

• Transformation & Growth Consultant focused on B2C, Web3 and Organic media growth ( PR, Collaborations, Social Media and Content )

Jan 2022 – Sep 2022 · 8 mos · Remote

• Designed and lead business development for the recording artist Gorillaz to understand how they can leverage digital IP as a growth strategy.

Apr 2020 – Nov 2021 · 1 yr 7 mos

• As the Chief Customer Officer at Ted Baker, I had the exciting opportunity to lead global eCommerce, brand strategy, global marketing, and consumer insights. The role involved developing an innovative brand strategy that significantly boosted our market presence. One of my proudest achievements was spearheading efforts that resulted in a remarkable 25% increase in online sales within just one year. This success was complemented by implementing targeted digital marketing campaigns that enhanced customer engagement and elevated our brand awareness by an impressive 30%.
• Through extensive analysis of consumer insights, I identified key trends that allowed us to improve customer satisfaction scores by 20% year-over-year. Collaborating with talented cross-functional teams was critical; we streamlined our marketing efforts across various channels which not only reduced costs by 15% but also amplified campaign effectiveness. Additionally, launching unique consumer engagement programs led to a fantastic 40% increase in social media interactions.
• Skills: Digital Marketing Strategy, P&L Management, Consumer Insights, Brand Positioning, Innovation

Oct 2017 – Mar 2020 · 2 yrs 5 mos

• Digital, E-commerce and Consumer focused Non-Executive Director at Ted Baker PLC. Member of the Audit Committee and Nominations Committee.

Jun 2019 – May 2022 · 2 yrs 11 mos

Apr 2018 – Mar 2020 · 1 yr 11 mos · London

• (Feelunique)
• Responsible for consumer strategy, brand marketing, performance marketing ( acquisition & retention), merchandising, and user experience. I also oversee commercial performance for the UK and International excluding China and France.
• Operating board member / Audit committee

Feb 2015 – Apr 2018 · 3 yrs 2 mos · London, United Kingdom

• Mobile first platform focused connecting consumers with the hospitality and entertainment industry through data and machine learning.

Jan 2015 – Jul 2015 · 6 mos · London, United Kingdom · On-site

• Worked on new venture development for Testino +

Sep 2012 – Sep 2014 · 2 yrs · London, United Kingdom

• Responsible for Marketing, PR and Ecommerce for French Connection Globally.

Jan 2008 – Feb 2012 · 4 yrs 1 mo

• Summary: Responsible for management of French Connection Group Global Ecommerce & Direct Marketing.

Nov 2006 – Dec 2007 · 1 yr 1 mo

• Arcadia Group - Marketing Consultant for all Arcadia retail brands. Led marketing agency pitches for digital and brand marketing activities. Also consulted on new catalogue and customer acquisition.

Mar 2006 – Present · 20 yrs 2 mos · Greater London · On-site

• As Co-Founder and marketing advisor of Tortilla Mexican Grill since its inception nearly 19 years ago, the journey has been humbling and insightful. Many of the early employees are still with the business and some have returned after many years. We are navigating a period of expansion where we need to modernise the brand, evolve the food and develop a new customer experience. I am involved in all three of those initiatives as the voice of the customer and brand strategist along with leading on commercial performance from an omnichannel perspective.
• Competencies: Marketing Leadership, Hospitality Management, Consumer Brand Building
• Our story - https://www.tortilla.co.uk/our-story/

Jan 2005 – Nov 2006 · 1 yr 10 mos

• Head of Music Brand Marketing (Jan 2006 – Nov 2006)
• Summary: Responsible for commercial and brand strategy in relation to mobile music propositions and sponsorships.
• Includes sponsorship management, digital music sales generation overall brand strategy for Orange’s relevance in music.
• Voted one of the top marketing professionals in the UK in 2006 n Marketing Magazine.
• Head of Growth & Retention Brand Marketing (June 2005 – Jan 2006)
• Summary: Managed Orange UK marketing / new media team of 6 focused on product sales and customer retention
• Received top 10% performance ranking in marketing department.
• All marketing initiatives were cross channel including retail communications.

Oct 2003 – Jan 2005 · 1 yr 3 mos

• Summary: Responsible for developing CRM and brand marketing strategies for key retail and finance partners in the Nectar rewards program.
• Won award for Utility marketing campaign of the year for the launch of EDF Energy & Nectar

Oct 2001 – Oct 2003 · 2 yrs · San Francisco CA & Charlotte NC

• Summary: Developed and executed marketing programs focusing on customer acquisition, CLTV, growth and retention - all from a brand and direct perspective. All programs were cross channel including retail.

Oct 1999 – Oct 2001 · 2 yrs

• Summary: Responsible for early stage growth hacking and brand marketing at the first online auto insurance company in the US.