Jennifer Urbanski

Business Development Executive

Canada23 yrs 4 mos experience
AI Enabled

Key Highlights

  • 15+ years in digital media and enterprise tech
  • Expert in building trust and momentum
  • Proven track record in AI and data-driven strategies
Stackforce AI infers this person is a SaaS and AI-focused sales leader with extensive experience in digital transformation.

Contact

Skills

Core Skills

Ai AgentsContext LayerData MappingArtificial Intelligence (ai)Account ManagementBoard GovernanceFinancial Risk ManagementSaas SalesSales ProspectingGovernment ContractingDigital TransformationSalesCustomer Relationship Management (crm)

Other Skills

Cloud MigrationExecutive EngagementEscalation ResolutionBusiness InsightsData VisualizationAnalyticsEmerging TechnologiesStrategic PlanningStrategic PartnershipsBusiness Case DevelopmentAutomationBoard of DirectorsRenewal RetentionProcurementGovernment Relations

About

I’m at my best building what doesn’t exist yet — a new strategy, a new relationship, a new way to solve a tough problem. With 15+ years across digital media, advertising, and enterprise tech, I’ve led major transformations, built new verticals, and delivered results by staying close to the customer and sharp on execution. My edge is turning early signals into bold strategies. I bring data-driven thinking, cross-functional leadership, and a strong conviction in a vision — one that forms as I dig into what the customer is really trying to solve. I came into the data and AI space because I couldn’t ignore where everything is heading. I may be new here, but I’m learning fast — and bringing with me a track record of building trust, momentum, and outcomes that last. Above all, I believe staying ahead means staying curious. I bring that mindset into every opportunity, every customer conversation, and every team I work with.

Experience

23 yrs 4 mos
Total Experience
2 yrs 10 mos
Average Tenure
1 yr
Current Experience

Atlan

2 roles

Strategic Account Manager - Enterprise Data Graph & Context Layer for AI

Promoted

Apr 2026Present · 1 mo · Canada

  • Focused on the top 29 Agentic AI-forward enterprise orgs in Canada and Eastern US
context layerAI AgentsContext Layer

Sr. Enterprise Account Executive, Ontario & Quebec

May 2025Apr 2026 · 11 mos · Canada

  • Atlan #WallOfLove (customer feedback): https://atlan.com/wall-of-love/

Atlassian

2 roles

Senior Enterprise Account Executive

Jul 2024May 2025 · 10 mos

  • H125 - 107% attainment
Data MappingAI AgentsCloud MigrationExecutive EngagementEscalation ResolutionBusiness Insights+1

Strategic Account Manager

Oct 2023Jul 2024 · 9 mos

  • H224 - 185% attainment
Artificial Intelligence (AI)Account ManagementAnalyticsEmerging TechnologiesExecutive EngagementSaaS Sales+4

Canadian professional sales association

Board Member

May 2022Dec 2024 · 2 yrs 7 mos · Canada

Board GovernanceArtificial Intelligence (AI)Financial Risk ManagementBoard of Directors

Linkedin

5 roles

Key Account Manager, Major Accounts East, Sales Solutions

Oct 2021Jun 2023 · 1 yr 8 mos

SaaS SalesSales ProspectingArtificial Intelligence (AI)Renewal RetentionProcurementExecutive Engagement

Maternity Leave

Jul 2020Dec 2020 · 5 mos

Transition ManagementTime ManagementLeadership

Senior Account Executive, North America Government, Canada Vertical Lead, Marketing Solutions

Jul 2019Oct 2021 · 2 yrs 3 mos

Government ContractingDigital TransformationSalesArtificial Intelligence (AI)Government RelationsAccount Management+1

Senior Enterprise Account Executive & Government Vertical Lead, Marketing Solutions

Jul 2017Jul 2019 · 2 yrs

  • After almost 2 years of pursuing a strategic new business vision, our team has grown the Government business to a standalone enterprise vertical in Canada. We specialize in working with Federal Departments, Provincial Ministries, Crown Corporations, and Economic Development organizations to drive engagement with Canadians and professionals worldwide.
SalesCustomer Relationship Management (CRM)Organizational CultureStrategic PlanningAccount ManagementCustomer Segmentation Strategy

Mid-Market Account Executive - Government & Professional Services, Marketing Solutions

May 2015Jun 2017 · 2 yrs 1 mo

  • Government vertical lead including all Federal, Provincial, Municipal levels of government in Canada and Crown Corporations. Consulting vertical lead for major firms including KPMG, PWC, Deloitte, Accenture and EY plus growth accounts like AIMIA, LoyaltyOne, MNP LLP, Chartered Professional Accountants and ADP. Our team supports our partners in leveraging the professional mindset through content marketing and offers valuable campaign insights to help drive success against their objectives.
SalesCustomer Relationship Management (CRM)Account Management

Dac group

Digital Account Manager

May 2014May 2015 · 1 yr · Toronto, Canada Area

  • Dedicated account service for The Co-operators, AlarmForce, Fidelity, Janssen (a division of Johnson & Johnson), iTravel2000, CBI Health Group and Starbucks. Involves the day-to-day management of programs and renewals by working with internal and external stakeholders on the range of products and services DAC offers.
SalesAccount Management

Rogers communications

2 roles

Product Integration & Strategy Manager, Sports & Entertainment

Dec 2013May 2014 · 5 mos

  • Work with internal brand content teams to present outbound sponsorship opportunities within our Sports and Entertainment assets. Conceptualize dynamic, innovative ideas for clients, based on their objectives, as it relates to the digital space within Rogers’ premium owned and operated sites and partner brands.
SalesAccount Management

Program Manager, Integrated Sales & Service

Apr 2013Dec 2013 · 8 mos

  • In April 2013, Rogers Sportsnet acquired The Score Television Network. Within the Sportsnet sales team, I managed the RFP and project execution process across Sportsnet 360's television assets while working with Sportsnet's 7 other TV channels, Sportsnet.ca, FAN590 and Sportsnet Magazine.
SalesAccount Management

Score media

Manager, Multiplatform Sales & Integrations

Dec 2011Apr 2013 · 1 yr 4 mos · Toronto, Canada Area

  • Develop, coordinate, execute and maintain all sponsored integrated campaigns across all Score Media platforms including TV, web and mobile.
SalesAccount Management

National basketball association (nba)

Coordinator, Sponsorship Sales

Jan 2010Dec 2011 · 1 yr 11 mos

  • Support the Manager of Business Development in securing new marketing, event and media partnerships for the NBA in Canada.
SalesAccount Management

Nintendo

Retail Ambassador

Nov 2001Dec 2009 · 8 yrs 1 mo

  • Throughout high school and University - Territory management of Nintendo's top retailers including Zellers, Wal-Mart, Best Buy, Future Shop and Toys R Us. Store visits began 8 weeks out from Christmas and included product demonstration, staff training and inventory analysis. Additional responsibilities included weekly reporting to Nintendo of Canada's head office.

Education

Western University

Bachelor — Management and Organizational Studies

Jan 2002Jan 2009

University of Toronto

Leadership Essentials Certificate — Negotiation

Jan 2013Jan 2015

University of Toronto School of Continuing Studies

Conversational French

Jan 2020Present

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