Apr 2024 – Present · 2 yrs 1 mo · Remote

• Tripled page-one keyword coverage from 492 to 1,581 keywords and grew quarterly organic impressions 460%, from 2.1M to 11.8M, through a comprehensive SEO, AEO, and GEO strategy.
• Grew AI-referred website traffic from 27 sessions in Q1 2024 to almost 2K per quarter in two years.
• Implemented the Payments 101 content section, built to get cited by AI tools, which put 3 of NMI’s top 5 most AI-cited pages in one section and grew impressions from zero to 553K monthly in under a year.
• Increased SERP feature capture from 145 to 823 by developing structured data and AEO content strategy ahead of Google’s generative search rollout.
• Achieved position 1 rankings for high-volume commercial terms including “payment solutions” and “payment processing companies”, moving both from unranked to top result within 12 months.
• Improved average organic position from 38 to 13, a 65% improvement, through technical SEO, content, and internal linking work.
• Worked directly with developers and content writers on SEO execution, presenting performance metrics and strategy to C-suite.

Aug 2022 – Apr 2024 · 1 yr 8 mos · Remote

• Integrated an automated inbound meeting booking platform into website forms and Salesforce, enabling leads to instantly book with the right sales rep at the moment of form submission, growing booked meetings more than 5x and generating enough volume that the company expanded the SDR team to keep pace.
• Created executive dashboards that gave leadership visibility into pipeline and marketing performance .