Aug 2023 – Sep 2023 · 1 mo

• Conducted data-driven analysis and visualization to identify inefficiencies in the claims process, enabling actionable recommendations for process improvement and cost savings
• Streamlined digital insurance claim processing by designing data workflows and dashboards, reducing validation turnaround time

Apr 2023 – Jun 2023 · 2 mos · Gurugram, Haryana, India

• Designed and piloted the Light Gallery GTM model by conducting extensive market visits, profiling 150+ lighting retailers, and evaluating viability across high-footfall markets.
• Scouted and generated 20+ qualified Light Gallery leads through in-depth retailer interactions, market mapping, and competitive benchmarking against 7+ brand experience stores
• Conducted store profiling and competitive analysis to assess demand patterns, outlet behaviour, pricing dynamics, and the shift toward D2C models in LED lighting.
• Collaborated with regional sales leaders and distributors to understand channel gaps, assess product movement, and identify markets suitable for direct brand-led stores.
• Proactively sourced new distributor leads in underserved cities, supporting expansion of Signify’s channel ecosystem where distribution was absent.
• Awarded Pre-Placement Interview (PPI) for strong execution, market insights, and high-quality lead funnel generated for the pilot GTM initiative.

Feb 2023 – Mar 2023 · 1 mo

• Analyzed revenue streams and diversification initiatives to assess the effectiveness of existing models and identify opportunities for incremental revenue generation
• Developed insights on financial sustainability and growth levers by benchmarking Indian Railways’ initiatives against global best practices in transportation revenue management

Jan 2021 – Apr 2022 · 1 yr 3 mos

• Designed integrated digital marketing campaigns across SEO, SEM, online/offline events, driving brand visibility & customer acquisition.
• Led marketing funnel redesign, improving conversion rates through customer segmentation, A/B testing, and data-driven content strategy.
• Boosted webinar registrations by ~40%, improved lead-to-customer conversions by ~25% through targeted ads, high-intent content, funnel nurturing.
• Leveraged keyword research (Google Keyword Planner) & competitor insights (MozBar) to optimize SEO pages & increase relevant search visibility.
• Improved external link taps by 30%+ and increased non-follower engagement through creative-led content experiments.
• Optimized website content using long-tail keyword research via Google Keyword Planner and competitor analysis through MozBar, targeting low-competition keywords to improve SEO visibility.
• Enhanced organic discovery and search rankings by identifying competitor content gaps and updating website pages/blogs to strengthen relevance for prioritized keywords.
• Executed targeted paid campaigns on Instagram & Facebook to promote free webinars, driving higher registrations and expanding the top-funnel student audience.
• Improved email campaign performance through A/B testing, experimenting with CTAs, subject lines, and messaging to drive higher open and response rates.

Jul 2019 – Dec 2020 · 1 yr 5 mos

• Executed GTM strategy for educational services, improving lead conversion through market segmentation and online & offline activation campaigns.
• Engaged 50+ institutions through insight-driven outreach, driving ₹20L+ revenue contribution and 8 client acquisitions.
• Developed tailored marketing collateral and led audience-focused communication to improve conversion during demos and consultations.
• Recognized as Employee of the Month (twice) for consistent marketing & BD execution impact.
• Developed and implemented offline lead generation initiatives (institution visits, networking events, and partnerships), expanding pipeline opportunities and strengthening brand presence in the EdTech ERP space.