Apr 2019 – Present · 7 yrs 1 mo · Germany

• Shortlisted for the LUSH Prize 2022 in the category of 'Public Awareness'
• Lily Bowers and the Uninvited Guest is first of a must-read eco fantasy series that shows kids they really do have the power and influence to make a difference and change the world. And save animals.
• https://jesslohmann.com/lilybowers.
• I also write a blog called: Talk About Nature! Earthy-crunchy food for thought. https://jesslohmann.com/talk-about-nature.

Jun 2018 – Feb 2021 · 2 yrs 8 mos

• I volunteered my time to help the ethical move create change in the marketing industry.
• A few tasks:
• Helped expand the ethical move pledge to include seven manipulation tactics
• Created the foundation for their anti-racism commitment
• Design a strategy to offer guest lectures at universities with a marketing curriculum

Mar 2018 – Present · 8 yrs 2 mos · Germany · Remote

• With over 34 years in marketing, I’ve seen first-hand how manipulative tactics drive short-term growth at the cost of trust, wellbeing, and environmental integrity.
• Today, I work with nature-led businesses to design ethical marketing and messaging strategies that support healthy revenue growth without resorting to extraction or pressure-driven tactics.
• My work spans responsible travel and experience-led brands, as well as consultants and founders building sustainability-focused businesses who are ready to move beyond ad hoc marketing and into deliberate, system-led growth.
• I partner closely with founders and in-house marketers to clarify positioning, design strategy, and build messaging systems their teams can confidently execute themselves. I don’t offer outsourced execution. I provide direction, structure, and hands-on guidance so internal teams can do the work well.
• The result is steadier demand, clearer decision-making, and growth that aligns with both commercial goals and values.
• Clients I work with have:
• ↳ Increased direct bookings by up to 62.5%
• ↳ Improved conversion rates by up to 46.7% within seven months
• ↳ Achieved ROI of over 1,000% within three months through strategic realignment
• When growth is intentional and grounded, businesses gain momentum without unnecessary pressure, complexity, or compromise.
• If you’re ready to build ethical marketing systems that last, feel free to get in touch.

Oct 2015 – Oct 2017 · 2 yrs · City of Johannesburg, Gauteng, South Africa

• Safari With Us is an ethical tour operator in Johannesburg, South Africa. They arrange memorable safari, wildlife & adventure tours in collaboration with top-rated operators and lodges. Their specialty lies in organizing packaged and customized Kruger and Pilanesberg Safaris as well as other wildlife adventures and tours throughout Southern Africa.
• An Ethical Tour Operator does not offer tours to parks that allow tourists to pet a lion cub or walk with lions because of their association with canned hunting, a sick industry which may lead to the extinction of lions someday. Safari With Us prides itself on offering tours to national parks so that tourists can quietly observe the majestic African wildlife in their own natural setting.
• Results:
• ⭐️ 32.61%: Increase in bookings within 3 mos of implementation
• ⭐️ 400%: Increase in bookings over 12 mos (with 6 mos of active marketing support)
• I am mainly responsible for the following activities at Safari With Us:
• 1. Marketing strategy creation and implementation
• 2. Increasing organic leads
• 3. Branding recognition and positioning
• 4. Social media management and advertising
• 5. Website content generation and optimization in WordPress
• 6. Keyword research and SEO implementation
• 7. Website and social media analytics
• 8. Captured original photo and video content during a three-week research trip to support social media and storytelling

Apr 2013 – Present · 13 yrs 1 mo · Germany

• Tunes in and speaks out
• https://jessicavoiceover.com
• My voice is mostly heard in commercials, corporate + documentary films, explainer videos and in animations and computer games.
• I’m not the bubbly cheerleader next door. I’m your athletic, earthy-crunchy, energetic, dig in the dirt neighbor. You should see my garden!
• I have a strong, smooth, natural, trustworthy, down-to-earth and warm voice with a cheerful touch.
• My voice instructs, energizes and motivates the listener to react to the message being conveyed. I can tell a story and I can sell.
• Contact me to voice your next project: info@jessicavoiceover.com.

Apr 2011 – Mar 2013 · 1 yr 11 mos · Dortmund, Germany

• protel: the pioneers of web-based and mobile Hotel Management Systems for more speed, flexibility, mobility and simplicity.
• My main responsibilities as Head of Marketing were:
• 1) Build up the non-existing marketing department (after 2 years, we had 4 team members and a functional working department)
• 2) Focus on Brand Optimization
• 3) Corporate Identity integration (e.g. I implemented the new logo & corporate design)
• 4) Consultation with product development team on product specifications (CI, branding)
• 5) Work closely with over 50 international partners
• 6) Website Relaunch, Optimization, Updates
• 7) Social Media Marketing and Optimization (SMM, SMO)
• 8) Coordination of PR activities with press department
• 9) Manage events (e.g. ITB in Berlin)
• 10) Marketing budget controlling and optimization

Oct 2000 – Mar 2011 · 10 yrs 5 mos · Herne, Germany

• LOGIBALL specializes in enhanced navigation data, combining standard street data with offroad data and industry-specific POI's.
• Main responsibilities:
• Conceptualization, graphic design and implementation of Corporate Identity, product and project development (print/online)
• Development, implementation and analysis of media strategies
• Event management
• English translations

Aug 1998 – Sep 2000 · 2 yrs 1 mo · Essen, Germany

• Nordis, Heidelbach und Sawatzki (NHS AG) was the largest advertising agency in the Ruhr Valley Area in Germany specializing in classic and internet marketing and advertising promotion as well as public relation activities.
• Main responsibilities:
• Client consultation of multimedia projects
• Team management of website optimization/relaunch projects
• Development, implementation and analysis of media strategies
• Internal technical support (email, internet connection)
• English translations

Sep 1996 – Sep 1998 · 2 yrs · Dortmund Area, Germany

• I studied German full-time at the Auslandsgesellschaft NRW e.V. from October 1995 to ~August 1996. Following this period of language studies, I worked part-time translating, doing voiceovers and teaching several beginner and advanced courses, some conversational and some business.

Jul 1994 – Sep 1995 · 1 yr 2 mos · Greater Atlanta Area

• Decatur-DeKalb News/Era was a local legal newspaper. I was in charge of the inside sales accounts. In September 1995, I moved to Germany.

Aug 1992 – Jun 1994 · 1 yr 10 mos · Atlanta, Georgia, USA

• Railroad Records was an independent record label in Atlanta supporting local and regional bands.
• Main responsibilities:
• Marketing and promotion of new released albums
• Event organization (concerts, music festivals)
• Development, implementation and analysis of media strategies

Aug 1991 – Jul 1992 · 11 mos · Norcross, Georgia, United States

• The nation's largest distributor of veterinary supplies.
• My tasks included:
• Communicating with customers, making outbound calls to potential customers, and following up on leads.
• Building up a new client base in Virginia.
• Understanding customers' needs and identifying sales opportunities.
• Answering potential customers' questions and sending additional information.
• Keeping up with product and service information and updates.
• Explaining and demonstrating features of products and services.
• Staying informed about competing products and services.
• Upselling products and services.
• Researching and qualifying new leads.
• Closing sales and achieving sales targets.