Jessica (Malakian) Newton

Product Marketing Manager

Raleigh, North Carolina, United States7 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Summa Cum Laude graduate in Marketing Strategy
  • Expert in Go-to-Market initiatives and product launches
  • Strong collaboration with cross-functional teams
Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing Strategy

Other Skills

Analytical SkillsBloggingBudgetingBusiness PlanningBusiness StrategyChallenge DrivenCollaborationCommunicationCompetiveContent MarketingCopywritingData AnalysisDigital MarketingDiscipleshipEasily Adaptable

About

Product Marketing Specialist with Progress Software in Morrisville, NC. Summa Cum Laude graduate from the University of North Carolina Wilmington with a Bachelor’s in Marketing Strategy. Originally from Raleigh, NC. Specialties: Product Marketing, GTM, Messaging and Persona Development, Content Marketing, Competitor and Vertical Research

Experience

7 yrs 11 mos
Total Experience
2 yrs 7 mos
Average Tenure
5 yrs 1 mo
Current Experience

Progress

3 roles

Senior Product Marketing Specialist

Promoted

May 2023Present · 3 yrs 1 mo

  • As the Senior Product Marketing Specialist for Progress OpenEdge, my role encompasses the strategic development, execution, and management of all Go-To-Market initiatives, ensuring the successful launch and sustained presence of OpenEdge.
  • Additionally, I conduct thorough market research on competitors, industry verticals, and market opportunities for products within Progress.
  • I also leverage my writing skills to craft engaging blog posts, whitepapers, video scripts and data sheets covering various topics across the enterprise app development software industry.
  • I collaborate closely with product management, engineering, demand generation, SEO and sales teams to ensure that Go-To-Market messaging is optimized for maximum effectiveness.
Product MarketingGo-to-Market StrategyMarket ResearchContent MarketingCollaboration

Product Marketing Specialist

May 2021May 2023 · 2 yrs

  • Product marketing specialist for Progress OpenEdge, Corticon, iMacros, iMail and MessageWay.
Product MarketingMarket ResearchContent Marketing

Product Marketing Intern

May 2020May 2021 · 1 yr

  • Product marketing intern who focused primarily on Progress Corticon, iMacros, iMail and MessageWay.
Product MarketingMarket Research

Tekmountain

Marketing Intern

Jan 2020May 2020 · 4 mos · Wilmington

  • Create long and short term marketing strategies
  • Conduct market research, such as informational interviews, to better understand the needs of TekMountain clients
  • Create business model canvases, stakeholder personas, S.W.O.T analyses, and branding kits for various companies working with TekMountain
  • Update and create content for social media networks (Instagram, Facebook, Linked In)
  • Create marketing plans for other companies working within TekMountain
  • Present an overview of the following at the conclusion of each month to project managers:
  • o Overview of recommended marketing program
  • o Future marketing plan
  • o Target Consumers
  • o Unique Selling Propositions
  • o Recommendations
Market ResearchSocial Media MarketingMarketing Strategy

University of north carolina wilmington

Circulation Student Assistant

Aug 2019May 2020 · 9 mos · Wilmington, North Carolina Area

  • As a Circulation Student Assistant at the University of North Carolina Wilmington's Randall Library, I was responsible for helping students and patrons with questions regarding what types of library materials we offer and where to find them. I was also in charge of shelving books and materials after I have checked them into the library. I cleaned up around the library, like picking up stray books or wiping down whiteboards.

North regional library

Library Page

Jun 2017Jul 2019 · 2 yrs 1 mo · Raleigh-Durham, North Carolina Area

  • As a Library Page, my primary responsibilities included shelving library books and materials and checking in library materials as they came in through the book drops.

Education

Cameron School of Business at UNC Wilmington

Bachelor's degree — Marketing Strategy

Jan 2019Jan 2021

University of North Carolina Wilmington

Bachelor's Degree — Marketing

Jan 2019Jan 2021

Wake Technical Community College

Associate of Arts - AA

Jan 2017Jan 2019

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