Jince Baby — Design Manager

www.jincebaby.com As the Brand Manager & Creative Lead at Altudo, I oversee and execute a wide range of design projects, collaborating closely with the Altudo marketing team to create high-quality, impactful Marketing and Promotional assets. My expertise lies in creating a diverse array of creative materials that help shape a consistent brand experience for Altudo’s audience across both digital and offline channels, showcasing the company's expertise in tech-driven solutions. I have over 18 years of comprehensive experience as a Brand & Visual Communication Designer, with a proven ability to deliver across digital, print, advertising, and branding. I have held key roles at prominent organizations, including EY, a global leader in accounting, and THE WEEK, India’s leading English news magazine. In addition to my leadership and design roles, I am also a skilled artist with a deep passion for drawing and painting. This artistic background enriches my design approach, enabling me to seamlessly merge creative innovation with strategic thinking. || Proficiencies & Competencies || Brand Development | Brand Identity Management | Brand Guidelines Establishment | Art Direction | Human-Centered Interaction Design | Agile Project Leadership Excellence | Innovative Technology Integration | Cross-Platform Design Consistency || Technical Proficiency || Advanced expertise in Adobe Creative Cloud suite. || Additional Pursuits || >A keen interest in staying abreast of the latest advancements in AI, gadgets and technology, reflecting a commitment to continuous learning. >Dedicated pursuit of travel and nature photography, utilizing a DSLR camera for captivating visual narratives. >Proficient in the expressive mediums of oil and acrylic painting, as well as figure drawing. >Active participation in social networking, contributing to a dynamic exchange of ideas and professional insights.`

Stackforce AI infers this person is a MarTech expert with a strong focus on brand development and creative direction.

Location: Ernakulam, Kerala, India

Experience: 19 yrs 5 mos

Skills

Brand Development
Creative Direction

Career Highlights

Over 18 years of experience in brand and visual communication design.
Expertise in creating impactful marketing and promotional assets.
Strong background in art enhances creative design approach.

Work Experience

Altudo

Manager - Branding & Design (1 yr 7 mos)

Associate Manager, Branding & Design (11 mos)

Lead Graphic Designer - Marketing and Corporate Communications (1 yr)

Freelance

Freelance Art Director (9 mos)

National Institute of Fashion Technology India

Visiting Lecturer (0 mo)

EY

Sr. Visualizer & Illustrator - Brand, Marketing & Communications for UK & Australia (9 yrs 3 mos)

The Week Magazine

Artist, THE WEEK News Magazine (5 yrs 11 mos)

Education

Bachelor Of Fine Arts at RLV college of Fine Arts, Mahatma Gandhi University, Kerala, India

Advanced diploma in Internet and multimedia at Arena Multimedia, Aptech Limited Kerala, India

Diploma in Drawing and Painting at Kerala Kala Bhavan, School Of Arts, India

Jince Baby

Design Manager

Ernakulam, Kerala, India19 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Over 18 years of experience in brand and visual communication design.
Expertise in creating impactful marketing and promotional assets.
Strong background in art enhances creative design approach.

Stackforce AI infers this person is a MarTech expert with a strong focus on brand development and creative direction.

Contact

Skills

Core Skills

Brand DevelopmentCreative Direction

Other Skills

AI for Work Skill BadgeAccessibility AuditsAdaptability and FlexibilityAdobe Creative CloudAdobe IllustratorAdobe InDesignAdobe PhotoshopAdobe XDAdvertisingApplied ArtArtArt DirectionArt Direction and AestheticsAttention to DetailBrand Campaign Development

About

Experience

19 yrs 5 mos

Total Experience

4 yrs 10 mos

Average Tenure

Current Experience

Altudo

3 roles

Manager - Branding & Design

Promoted

Apr 2024 – Nov 2025 · 1 yr 7 mos

Altudo is a leading marketing technology firm specializing in digital innovation, with offices across 5 countries. We provide services to industry leaders, including 45 Fortune 500 companies, spanning sectors such as CPG, Legal, Manufacturing, Technology & Financial Services.
Key Responsibilities :
Brand Identity Management: I develop brand essence and ensure brand consistency across all marketing channels and communications.
Oversee the development and execution of brand campaigns, including digital and print mediums.
Collaborate with the creative agency, Altudo’s marketing team, and content team to produce compelling and engaging marketing assets aligned with the brand’s identity.
Marketing Collaboration:
Work closely with the marketing team to align brand initiatives with overall marketing goals.
Proactively develop various marketing and promotional assets.
Social Media Campaign Creatives:
Design engaging and visually compelling assets for various product campaigns, driving brand visibility and customer engagement.
Event & Webinar Creatives:
For international IT events in the USA, I develop a wide range of creative assets including booth and onsite graphics, digital marketing materials, pre-event resources, presentation materials, event collateral, and post-event visuals to enhance brand presence.
Website Assets:
Craft visually appealing landing page assets that optimize user experience and drive conversions.
eBook & White Papers Design:
Create eBooks that effectively communicate both technical and marketing content in a visually engaging format.
Short Marketing Videos:
Produce concise, impactful videos for marketing and promotional purposes.
Product and Service Launch Creatives:
Develop product brochures, demos, interactive PDFs, and videos for launches.
Email Campaign & Case study Designs:
Design branded email newsletter templates & Case study design templates.

Brand Identity ManagementBrand Campaign DevelopmentMarketing Asset ProductionSocial Media Campaign DesignEvent Creative DevelopmentWebsite Asset Creation+5

Associate Manager, Branding & Design

Apr 2023 – Mar 2024 · 11 mos

Altudo is a leading tech innovator in digital marketing and technology solutions. My responsibilities encompass the establishment and meticulous maintenance of Altudo's Branding and Visual identity. I am entrusted with the strategic development of a visual identity to amplify awareness of Altudo's extensive array of technological products. Additionally, I am charged with the conceptualization and meticulous execution of advertising campaigns spanning a diverse spectrum of Altudo's social media channels.

Lead Graphic Designer - Marketing and Corporate Communications

Mar 2022 – Mar 2023 · 1 yr

Services in the areas of Branding and Visual Identity, Information Graphics design for technology products awareness, Google Advert campaign design, Product advert campaign design for different social media channels, carousel ad campaign design, Event material design, Banner ads, Headers & covers, Thumbnail design, eBook design, Magazine design, Infographics, Interactive PDF.

Freelance

Freelance Art Director

May 2021 – Feb 2022 · 9 mos · Kochi, Kerala, India

We provide a wide range of services that cater to your business needs. Our services include logo design and branding, website development, business card and stationery design, conceptual illustration creation, storyboarding for animation, Photoshop editing and design, social media post and banner creation, Instagram feed management, Facebook and Instagram ad design, banner ad creation, headers and covers, thumbnail design, book and magazine design, infographic development, and interactive PDF creation.

National institute of fashion technology india

Visiting Lecturer

Nov 2018 – Nov 2018 · 0 mo · Kannur, Kerala, India

I had the opportunity to lead a transformative workshop on "Infographics Trends in Fashion & Apparel Industry" for final year students, significantly enhancing their learning experience.
Designed interactive sessions that promoted hands-on learning and real-world application of infographics in fashion.
Engaged students in collaborative projects, encouraging teamwork and innovative thinking.
Received positive feedback from participants, indicating a marked increase in their interest and understanding of the subject.

Ey

Sr. Visualizer & Illustrator - Brand, Marketing & Communications for UK & Australia

Jan 2012 – Apr 2021 · 9 yrs 3 mos · Cochin Area, India

>Creative Brand & Marketing Design Services for UK, Australia, Hong kong EY
>New creative design idea & concept development, over all lay out conceptualization and final quality assurance according to EY quality standards are the major work responsibilities
> EY branding zone recognized Illustrator, and Infographic specialist
>Created online information graphics (static and motion) for the EY
>Created print and online news graphics such as data-driven interactives and charts, maps, and diagrams for EY.
>Created EY marketing & branding products like print and e-publishing designs including brochures, flyers, magazines, books, catalogs, folders, posters and EY event materials, news letters, presentations, documents for EY and its clients according to branding guidelines of the company.
>Pre-sales business brochure designing & client business powerpoint presentation.
>Co-ordinating overseas work via, video chats, calls and emails.

The week magazine

Artist, THE WEEK News Magazine

Jan 2006 – Dec 2011 · 5 yrs 11 mos · Kochi,Kerala,India

It's About THE WEEK national news magazine , 2006-2011.
The Week is the largest circulated English news magazine in India published by The Malayala Manorama company.
Charged with magazine lay out design/ illustration/ infographic activities and meeting with journalists, photographers and sub-editors determining visual requirements for weekly magazine.
Key responsiblitities:
>Information graphics design & Data visualisation
>Cover designing
>Updated weekly web edition of the "THE WEEK online"(the week.in)
>Responsible for General layout of the magazine
>Article Title treatment
>Photo Illustrations
Platforms: Macintosh(Snow Leopard)
Software Using:
>Adobe indesign CS4, Photoshop, Extended CS4, Illustrator CS4.