Jun 2016 – Jul 2016 · 1 mo · Greater Leipzig Area

• “Functional Connectivity Analysis of Hypothalamus”
• Analyzed BMI and Genetic Risk Score data of 383 volunteers enrolled in LIFE study at the Max Planck Institute Leipzig, Germany
• Calculated seed based correlation of individual brain voxel to Lateral and Medial Hypothalamus applying FSL and AFNI tools
• Designed general linear model of BMI & Genetic Risk Score, performed group analysis, 1-sample t-test & multiple regression
• Performed multiple regression with 10,000 permutation, using age and sex as covariates in FSL's randomise tool
• Found functional connectivity of Lateral and Medial Hypothalamus to brain parts like putamen, pallidum, caudate, thalamus, amygdala etc. with significant level of 0.99(P<0.05)
• Found that functional connectivity of right Medial Hypothalamus to other parts of the brain like cingulate gyrus, cuneal cortex etc. decreased with increase in BMI and Genetic Risk Score, resulting less control over food intake and cognitive behavior

May 2016 – May 2016 · 0 mo · Gurugram, Haryana, India

• “Synthesis claims across personal care categories in Indian cosmetics market for a global leading cosmetics company”
• Identified evolution of product claims & communication generated by 20 leading brands across different media channels
• Analyzed 106 competing skincare and hair-care products in relation with packaging, patents, publications, raw materials, active ingredients, communication channel and marketing claims
• Qualitatively analyzed gaps like use of outdated formula, lack of numerical claims etc. in claims & communication pipeline

Dec 2015 – Dec 2015 · 0 mo · Gurugram, Haryana, India

• On-boarded 42 institutes and studios in Gurgaon – This involved meeting many of C-level executives and plenty of field work
• Managed end-to-end on boarding processes of Yoga, Dance, Music and Tiffin Service category in whole Gurgaon area
• Accomplished with the business development team to fill the gap of demand and supply for these category
• Coordinated with senior management in defining quality criteria for vendor on-boarding and managed vendor relations

May 2015 – Jul 2015 · 2 mos · Gurugram, Haryana, India

• Identified, acquired and managed new retail partners through in-person meetings and presentations.
• Affiliated more than 300 reputed retail outlets as channel partners of Fixofy in Gurgaon for 6 service categories.
• Devised a cost effective strategy to penetrate into mobile service market against existing brands like Easyfix, Zimmber, Mr. Right etc.
• Administered existing merchant accounts, including the regular updating of data and analysis.
• Developed a whole new price range and brought into operation to boost sales during the stipulated period

Nov 2014 – Dec 2014 · 1 mo · Greater Lucknow Area

• Designed an online survey for Lawyers, Judges and Law students of India
• Conducted "Legal aid services for the weaker section of society" survey among the Lawyers, Judges and other govt. officials of Kanpur district judiciary system
• Created strategic solutions of consumer problems related to finance, health, education, auto-mobile and govt. services