Apr 2021 – Feb 2025 · 3 yrs 10 mos · On-site

• 1. Leading UX squad focused on building experiences for Discovery and Growth of Non-Shopping & Everyday Payments services. Building large scale horizontal experiences for shopping and payments in India and emerging markets.
• 2. Working with executive and cross-biz leaders to design and strategise long term vision of all-in super app. I helped teams to navigate through ambiguity, collaborate and take informed decisions and built strong product intuition.
• 3. Lead discovery, navigation and rewards based solutions for payments and shopping on Amazon marketplace. This helps different users across India to discover new items and navigate across efficiently, driving early success for new seeds and categories on Amazon. Helped growth and next 100M teams to build unique solutions for personalisation and roadmap for all-in-1 consumer app.
• 4. Lead design and strategy while building enterprise tools focused on improving for Amazon Go store's performance post launch. Streamlined and improved process workflows related to detection, resolution and reporting of key issues leading to decrease SLA timelines, increased accuracy in reporting and overall collaboration of teams.

Feb 2019 – Mar 2021 · 2 yrs 1 mo · On-site

• Built design strategy and UX design solutions across core payments products and services like UPI, Bills, Insurance, Travel, etc. Driving UX process and execution to solve complex and ambiguous problems through user centred design approach.

Jul 2018 – Feb 2019 · 7 mos · Pune District, Maharashtra, India · On-site

• As a consultant I partnered in creating design strategy for large scale and complex CRM solutions with focus on improving core platform experience. I lead the execution of new products and distinct features for new clients aligning with design strategy of core systems.
• Lead end to end design for CRM and sales suite for telcom companies like Vodafone and 3M in Europe and South East Asia

Sep 2016 – Apr 2018 · 1 yr 7 mos · County Dublin, Ireland · On-site

• Cognizant Ireland - Worked with Citi Innovation Lab
• Lead design strategy and UX solutions across range of products and businesses partnering with Citi Innovation Lab.
• As a design thinking expert, I helped multiple business incubator teams to solve problems, shape ideas and concepts and build and test digital products leading via design sprints and workshops.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Gurgaon, India · On-site

• Worked on building design strategy and user experience design for multiple products and domains. I lead proof of concepts that helped Cognizant multiple digitisation projects across different business domains. I was responsible for driving some of large projects for Banking and Insurance clients in US and UK.

Aug 2014 – Mar 2016 · 1 yr 7 mos · Gurgaon, India · On-site

• Partnered with seniorr designers to build user experience across different products and domains. I lead UX projects with multiple Fortune 500 clients like Fossil, Telstra, Cognizant.