Jul 2024 – Nov 2025 · 1 yr 4 mos

• Spearheaded full P&L ownership, leading a 55-member cross-functional team across Sales, Logistics, Marketing, and Program Management.
• Managed a business with ₹100Cr in revenue and ₹300Cr in GMV (annualised).
• Delivered 21% GMV growth and 35% order volume growth in 1 year, driving a steady-state market share gain of 200 bps.
• Increased advertising revenue by 35% and improved take rate by ~100 bps by implementing data-driven sales frameworks.
• Reduced logistics cost per order by ₹5 (lowest ever) while scaling to the highest-ever active delivery fleet to ensure serviceability.
• Developed new customer cohorts using historic trend analysis and ran TG-CG experiments on discount constructs; favourable results drove a 100 bps market share gain and Pan-India adoption.
• Led the "High Growth Project" to expand city peripheries, driving a 300 bps uptick in order contribution from these zones while maintaining a dominant 70% market share.
• Launched "Cuisine Week" campaigns (e.g., Arabian Week) driving 13% WoW app open growth and record weekly orders; success led to the strategy being scaled Pan-India.
• Executed targeted marketing in residential and college clusters, achieving 50-60% order uplift and ~70% Week-on-4-Week growth.

Apr 2023 – Jul 2024 · 1 yr 3 mos

• Part of the Logistics core team in our online ordering business in Bangalore.
• Tasked with optimizing cost whilst ensuring adequate delivery partner supply to service our orders.
• Responsible for the Incentive Program that we offer our Delivery Partners.
• Leading programs with the larger team in order to ensure cost and supply targets are met.

Oct 2022 – Jun 2023 · 8 mos

• Part of the regional partner growth team of Zomato, managing a core portfolio of 5 key brands spread across South India.
• Strategizing on various growth levers using key data points such as customer behavior, spending nature etc.
• Unlock the next level of growth for these well established brands on Zomato that will lead to long-term growth for the platform via market share gain.
• Drawing platform level insights that will help in both growth as well as profitability - the next stage for Zomato.
• Keeping a close eye on brand-level unit economics and reaching a middle ground with partners in order to drive sustainable business.

Jun 2021 – Oct 2022 · 1 yr 4 mos

• Managing a portfolio of 190+ restaurants including chain-level brands such as ITC Ltd and Meghana Foods. Total monthly turnover of 3.4 Cr.
• Tasked with growing my portfolio MoM in terms of GMV and order volume using provided data points
• and metrics.
• Ads billing of roughly 10 lakhs per month with MoM portfolio growth of 10%-11%.
• Driving new processes and campaigns introduced by Zomato and implementing them across the
• platform's supply system.
• Tracking profitability metrics and contribution margin per order for my portfolio keeping the long-term
• profitability goal of the company in mind.
• Devise techniques in order gain market share via high order volume merchants in strategic subzones of Bengaluru.
• Building trackers in order to analyze user retention data, stakeholder burn values, and ROI on marketing spends for merchants in South Bangalore.