Joel Cranford

Product Manager

Nashville, United States30 yrs 5 mos experience
Highly StableAI Enabled

Key Highlights

  • Delivered $2 million ROI annually in product enhancements.
  • Led UX design for the #1 rated healthcare software.
  • Mentored and coached new Product Owners to success.
Stackforce AI infers this person is a seasoned UX and Product Design expert in the Healthcare and SaaS industries.

Contact

Skills

Core Skills

Product ManagementProduct DesignUser Experience TestingUser Experience Design (ued)Usability AnalysisBusiness Analysis

Other Skills

Technical Solution DesignProduct Road MappingStrategic RoadmapsPoint of Sale (POS) SystemsBusiness Case DevelopmentArtificial Intelligence (AI)Vendor PartnershipsLong Term Business PlanningSoftware DesignPrototypingBacklog ManagementCustomer EngagementSolution ArchitectureUIUX Research

About

Versatile and cross-trained user experience and usability analysis professional with extensive experience in writing and graphic design, web development and instruction. Proficient system thinker and certified usability analyst. Seasoned in customer collaboration, interaction and training through focus groups, usability studies, interviews, surveys, and other activities. Collaborator with executives, product owners, project managers, stake holders and developers, sales and marketing, and client services. Specialties: Certified Usability Analyst, Sr. User Experience Analyst, UX Analyst, Usability Research, User Interface Designer, Product Designer, Product Management, UI Designer, Workflow Analysis, Presenter, Servant Leadership, Customer Success Specialist, Customer Enablement Specialist.

Experience

30 yrs 5 mos
Total Experience
3 yrs 9 mos
Average Tenure
--
Current Experience

Genesco

Sr. Product Owner

Mar 2024Mar 2026 · 2 yrs · Nashville, Tennessee, United States · Remote

  • Delivered $2 million ROI annually working closely with front-end developers to deliver enhancements, from business case to deployment.
  • Reduced support calls 29% YOY by leading dev teams in stabilizing a challenged POS upgrade.
  • Used Jira’s Rovo AI to streamline backlog analysis, create filter queries for detailed insights, and to consolidate learning from multiple articles in Confluence.
  • Mentored and coached three new Product Owners promoted in the business.
Product ManagementProduct DesignTechnical Solution DesignProduct Road MappingStrategic RoadmapsPoint of Sale (POS) Systems+5

Highspring

Sr. Delivery Lead

Jan 2024Mar 2024 · 2 mos · Murfreesboro, Tennessee, United States · Remote

  • Guided two major initiatives from project kick-off phase during brief consulting engagement.
  • Implemented user research for mortgage loan servicing portal, delivering a refined UX.
  • Oversaw product design for an internal-use mobile app for warehouse logistics personnel.
User Experience TestingPrototypingBacklog ManagementCustomer EngagementSolution ArchitectureProduct Design+4

Healthstream

3 roles

Sr. Product Owner; Usability Analyst, Dev Team Lead

Promoted

Jan 2019Aug 2023 · 4 yrs 7 mos

  • Principal UX designer on the #1 rated healthcare in software (per G2)
  • Led a distributed project team (5 devs, 3 QAs) in shipping dozens of features on our company’s flagship product, a SaaS learning management system, the HealthStream Learning Center (HLC).
  • Saved ~35,000 learning admins over 90 min/month of time and effort with a new Course Finder feature; featured Case Study in my portfolio.
  • Researched and designed highly-demanded search UX redesign with cleaner format, filters and sorting, and more metadata; featured Case Study in my portfolio.
  • Reduced complexity, training, customer cases and troubleshooting by researching, prototyping and usability testing a redesign three complex Learning Assignment workflows; featured in my portfolio’s Gallery section.
PrototypingProduct DesignWeb Content WritingAgile MethodologiesUser Experience Design (UED)Design Thinking+11

Sr. User Experience Analyst / Usability Engineer

Apr 2011Jan 2019 · 7 yrs 9 mos

  • Co-led major initiative to completely redesign the HLC’s learner UX, including mobile responsiveness.
  • Bolstered company credibility with customers through user research and interviews.
  • Co-authored an in-house UX Certification, mentoring and certifying 16 product design colleagues.
  • Saved the company thousands of dollars and hours into prioritized projects, showing through user research that they didn’t offer value or solve a meaningful problem for customers.
  • Co-authored corporate User Centered Design principles, including checklists for best practices to streamline adoption and application.
PrototypingMobile Interaction DesignProduct DesignWeb Content WritingAgile MethodologiesUser Experience Design (UED)+13

Sr. Business Analyst

May 2004Apr 2011 · 6 yrs 11 mos

  • Researched and managed requirements for multiple critical software project initiatives.
  • Served as the lead business analyst on a complete refactoring and redesign of the flagship learning management system product (LMS), providing requirements to 12 developers, 2 DBAs and multiple QA colleagues.
  • Collaborated with strategic account customer stakeholders on the LMS redesign to make it more user-centric, largely through interviews, feedback sessions, and milestone meetings.
  • Implemented lean requirements in a pre-scrum dev shop for four dev teams.
PrototypingProduct DesignAgile MethodologiesUser Experience Design (UED)Design ThinkingProblem Solving+10

Eastern maine medical center

Director of e-Learning and Media Services

Jan 2002May 2004 · 2 yrs 4 mos

  • Implemented and managed eLearning system (HealthStream HLC).
  • Managed development of online courseware.
  • Managed education intranet serving over 2,800 employees.
  • Developed interactive online scheduling system using ColdFusion.
  • Developed secure, dynamic student transcript system accessible to employees.
  • Trained administrators (120+) in the use of HLC administration.
  • Supervised and supported media technicians responsible for daily media demands throughout several campus locations.
PrototypingProduct DesignWeb Content WritingCustomer JourneysProblem SolvingCustomer Journey Mapping+7

Proquest information and learning

Corporate Webmaster

Jan 2001Dec 2001 · 11 mos

  • Collaborated with marketing team for regular corporate web updates
  • Co-implemented Team Site content management system
  • Contributed graphics and copy for web initiatives
PrototypingProduct DesignWeb Content WritingCustomer JourneysProblem SolvingCustomer Journey Mapping+7

Bangor hydro

Corporate Webmaster

Feb 1999Jan 2001 · 1 yr 11 mos · Bangor, Maine

  • Created company's first professional, resource-intensive website
  • Managed web content with collaborative marketing team
  • Developed inital corporate intranet
PrototypingProduct DesignWeb Content WritingCustomer JourneysProblem SolvingCustomer Journey Mapping+6

Sterling information systems

Marketing Manager, Sr. Designer

Jan 1998Jan 1999 · 1 yr · Brewer, Maine

  • Sr. web designer and marketing manager for a start-up ISP and web development company. Secured strategic accounts in the Bangor region during the company's first year of operation. Built a team of web developers and sustained the web design business.
PrototypingProduct DesignWeb Content WritingCustomer JourneysProblem SolvingCustomer Journey Mapping+6

Website services int'l

Web Developer

Jan 1997Jan 1998 · 1 yr

  • Website developer, marketing materials developer, copy writer, advertising designer, team collaborator, graphic designer.
Problem SolvingSelf-confidenceDesign

Kentek corporation

Inside Sales - Laser Safety Products

Jul 1994Jul 1996 · 2 yrs

  • Inside sales of laser safety products
  • Developed marketing materials and first product catalog
  • Conducted on-site customer visits and consultations
Problem SolvingSelf-confidenceDesign

Chuck hicks graphic design and public relations

Associate Writer/Designer

Jan 1991Jan 1992 · 1 yr

  • Internship that grew into a full-time position: Copy writing, advertising design, graphic design, customer collaboration and service, sales, and most importantly learning at the feet of an established professional entrepreneur.

Education

Harding University

Bachelors of Arts — Public Relations

Human Factors Int'l

CUA — Certified Usability Analyst

Scrum Alliance

Scrum Master Certification

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