Jan 2023 – Jul 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

• Atakian Engage, a world-class, multi-tenant SaaS platform designed to change customer engagement and traceability. Our platform offered a comprehensive suite of tools to address key challenges like anti-counterfeiting, warranty management, and returns, while delivering seamless post-purchase engagement. By enabling real-time traceability and authenticity checks, we help brands protect their products, build trust with consumers, and enhance the customer experience throughout the entire lifecycle. Whether it's simplifying warranty processes, combating fraud, or fostering long-term customer loyalty, our platform empowers businesses to scale efficiently and securely.

May 2022 – Jan 2023 · 8 mos · Bengaluru, Karnataka, India

Feb 2020 – May 2022 · 2 yrs 3 mos

• Managed the product and marketing design for the Freshdesk product. Created career competencies framework for design and collaborated and helped build competencies across other career streams like product and product marketing. Setup research, design debt reduction initiatives and helped grow multiple initiatives to provide a consistent and delightful experience across the board.
• Was instrumental in setting up focus on accessibility and on data informed design, combining the business metrics with behavorial and attitudnal data.
• Kept the team sized - 35 engaged, motivated and empowered.

Jun 2019 – Feb 2020 · 8 mos · bangalore

Apr 2017 – May 2019 · 2 yrs 1 mo · Bengaluru Area, India

• Grew the team from a single designer to 7 designers, with competencies in Persuasive and Interaction design. Extended support to over 6 product areas over a 2 year period, and current lead the Analytics product design efforts.
• Participated, sponsored and spoke at design events of repute. Contributed to process improvements in Product and experience design space. Added value in hiring and retention through engagement efforts.
• Added value to the organization, by supporting cultural events, and creating the coveted collaboration experience design space - UX Studio.

Jan 2014 – Apr 2017 · 3 yrs 3 mos · Bangalore

• Lead Projects in Procurement and Manufacturing domains for New and Existing Products.
• Conducted 100's of User Research sessions with users and stakeholders to derive insight remotely and in-person.
• Provided Interaction and visual design supports to projects as individual contributor.
• Successfully converted vision to implementation working with Product Owners, Development Architects, Quality Leads and Senior Management.
• Mentored and groomed Designers and researchers in solutioning for user experience projects
• Trained in Research, Communication and Management Methodologies

Sep 2013 – Jan 2014 · 4 mos · Bangalore

Aug 2008 – Sep 2013 · 5 yrs 1 mo · Bengaluru Area, India

• Lead user experience design for SCM and Health-sciences products, collaborating with strategy, development and product design.
• Conducted and Participated in multiple User Research Sessions as Moderator, Note-taker and observer, Remotely and in-person.
• Individual contributor for Interaction design and user research specialization.
• Implemented Fusion Guidelines and design patterns for multiple projects.
• Initiated new problem solving techniques resulting with new design patterns.
• Developed a prototyping tool for Fuse based applications using HTML-5, JavaScript and XML. Enabling better feedback in customer feedback sessions.
• Reviewed design guidelines, product and process documentations.
• Contributed with new UI design patterns and pursued patents for UI components.