May 2023 – Mar 2025 · 1 yr 10 mos

• Lead the migration of the product catalog to MongoDB, 30% faster API responses and better experience.
• Migrated to Next.js using the T3 stack (TypeScript, tRPC, Tailwind CSS, NextAuth) resulting in more robust, efficient, and maintainable web applications.
• Delivered a 40% acceleration in home page loading times, with significant enhancements in Google Core Web Vitals: TBT reduced from 12000ms to 4000ms and CLS improved to 0.
• Improved system speed through Frontend Redis cache, CDN integration, Webpack changes, and Bundle analysis resulting in faster performance, reduced latency, and a 70% decrease in server load, leading to cost savings.
• Worked on features such as user personalization, survey modules, combo products, cart payment enhancements, FB Conversion API, and Upfront Bank Offer Visibility (Juspay).
• Integrated Haptik chatbot by managing both frontend and backend integrations independently. Developed multiple APIs to enable order tracking, cancellations, returns, and replacements directly through the chatbot. This enhanced visibility of orders led to a 40% improvement in post-order flow and a 30% reduction in support team calls, resulting in significant cost savings.
• Integrated Sinch as a secondary SMS provider during sale periods, achieving a 15% higher OTP delivery rate.
• As a Pod Lead, effectively led a team of 6-8 members over the past 8 months, focusing on enhancing consumer experience features and executing projects aimed at increasing consumer revenue.
• Streamlined technical processes by breaking down tasks into 4-hour increments, peer PR reviews which boosted efficiency and increased the delivery rate and team productivity by 25%.
• Providing mentorship, PR reviews, deployments, and maintenance/monitoring/ownership of frontend services.

Oct 2021 – Apr 2023 · 1 yr 6 mos

• 🚀 Building E-commerce - Implementing Modern Design and Best Practices with React and Django Rest Api's
• Built UTM framework to analyse user activities with Kafka (Producing Millions of Events Daily Realtime)
• Integrated New Express Checkout Flow (Cart->Login->Address->Payment) With Proper Authentication and achieved a 2x increase in the conversion rate
• Migrated PHP Website to React JS With Best Practices Along Running A/B Experiments
• Handling Email/SMS Module in Django
• Worked on NPL (New Product Launch) Framework to launch new products on the website without much effort
• Handling CRM Tool Requirements
• Working alongside other developers & Product Managers on new requirements, fixing bugs, code
• optimization, cleaning, and review to ensure the quality of the product.

May 2021 – Sep 2021 · 4 mos

• Implemented New Category Page with modern design implementation and with all functionalities like product sorting and filtering based on various factors.
• Worked on various existing redesigns such as home page and email templates revamp as an eCommerce company clear communication play a key role in building a brand.
• Worked on E-Gift Card Feature | Buy Gift card and Redeem
• Automated Facebook Pixel Feed and Integrated Mo-Engage Events to track User journey.
• Worked on Google Site Speed Score Optimization with one of my teammate which made a very high impact in terms of business.

May 2020 – Apr 2021 · 11 mos

Aug 2019 – Sep 2019 · 1 mo

Jul 2019 – Nov 2019 · 4 mos · Chandigarh Area, India

Apr 2017 – Jul 2021 · 4 yrs 3 mos