Oct 2020 – Oct 2022 · 2 yrs · Ontario, Canada · Hybrid

• Collaborated with stakeholders to research, define, design, and launch an MVP of a baseball recruiting platform for elite amateur athletes. The Prospect Vault was a data-collection platform that helped connect the top baseball players in Ontario with college and professional scouts through video, advanced statistics, and metric-based content.
• I helped define our product's strategy by speaking with prospective customers, designed a web based MVP, and built a small team of developers to help launch our product.

Mar 2019 – Oct 2022 · 3 yrs 7 mos · London, Ontario, Canada

• Designed and built products for baseball players, teams, and leagues - including websites, a workout programming app, and a digital recruiting database for the top amateur baseball players in Ontario.
• Led a rebrand of our organization and created branded digital assets.

Oct 2018 – Sep 2019 · 11 mos · London, Canada Area

• Helped define brand strategy and designed visual identities from start to finish in an agency environment.
• Clients: 3M, Cub Cadet, ModusQA, Dixie Outlet Mall, Textnow, DMSE

Jan 2017 – Jan 2017 · 0 mo · Phoenix, Arizona Area

Jan 2017 – Jan 2017 · 0 mo · Greater Los Angeles Area

Aug 2016 – Jan 2016 · 5 mos · Cleveland/Akron, Ohio Area

Jan 2016 – Jan 2019 · 3 yrs · Vancouver, Canada Area · Remote

• Participated in user research studies and focus groups
• Strategized and created content for a targeted audience, building a 20,000 user following from scratch
• Created and managed a 2,500+ member community of targeted users
• Conducted UX research among community members, collected user feedback, and communicated results with high level developers and producers
• Participated in high level design ideation discussions, tested prototypes, relayed feedback to producers

Jan 2013 – Jan 2014 · 1 yr · Kansas City, Missouri Area

Aug 2012 – Oct 2022 · 10 yrs 2 mos