Jan 2025 – Present · 1 yr 4 mos

Jan 2023 – Jan 2026 · 3 yrs · Remote

• I lead the engineering teams behind Attentive's AI-powered personalization engine, delivering billions of intelligently personalized messages each month and serving product recommendations at massive scale.
• What I Led:
• AI Journeys – End-to-end personalization and performance optimization across the customer lifecycle
• Audience AI (part of AI Pro) – Predictive audience targeting that automatically adjusts campaign audiences in real-time, identifying high-intent subscribers while optimizing reach and conversion
• Product Catalog & Recommendations – The complete recommendation stack, from product affinity modeling to catalog intelligence, powering hyper-relevant experiences
• My teams leverage machine learning and generative AI to create personalization systems that operate at B2B ad tech scale.

Apr 2022 – Jan 2023 · 9 mos · Remote

• Content Engineering Manager: Owned the E2E experience for composing a message (SMS & Email), introduced new content personalization methods such as Product Recommendations, Product Feeds and many others and lead the unification of message creation across all channels and products.

Jan 2022 – Mar 2022 · 2 mos · Remote

• Email Technical Lead: Assisted in leading a lot of cross-team email related features

Jun 2021 – Dec 2021 · 6 mos · Remote

• Email Launch : Leading function in the effort to launch email as a second channel at Attentive. Worked on the E2E sending pipeline for email messages.

Sep 2020 – Jun 2021 · 9 mos

• Acquired by Attentive

Apr 2018 – Aug 2020 · 2 yrs 4 mos · Greater Los Angeles Area

• Scaled and sold a software consulting company people love.
• Key Clients include:
• Blue Bottle Coffee
• TED Conferences
• Compass
• Agent Advance
• Versapay
• Robert Half

Aug 2016 – Apr 2018 · 1 yr 8 mos · Woodland Hills, California

• Directed a legacy system modernization, implementing new Node.js, React E-Commerce platform, React Native Mobile Application, and Ruby on Rails API integrations in a Salesforce environment.
• Spearheaded upgrade of legacy IT system used by ~300 employees and servicers daily. With over 500k website visits per month from buyers and visitors, leading a team of ten in replacement of software application landscape. Completed project within eight months.
• Executed comprehensive security audits to confirm standards were met or exceeded.
• Built a high-performance team of top talent, creating a six-member software engineering group and leading training to drive consensus and best practices to enhance productivity and efficiency across all activities.
• Generated consistent performance and usability enhancements, leveraging CDNs, compressions, code splitting, lazy loading, and other relevant features to drive success.

Dec 2014 – Jul 2016 · 1 yr 7 mos · Valencia, CA, USA

• As national project lead for multimillion-dollar system migrations for customers, oversaw all functions of migrations from SAP BW 7.3 to SAP Business Objects 4.1, including developing data warehouse architecture.
• Designed, developed, and launched a customized, company-wide database warehouse architecture, completing all project deliverables on time and within budget.
• Dramatically slashed runtime by 47%, developing and launching an innovative extraction process introducing generic extractors based on function modules in SAP ECC.
• Enhanced extraction across multiple sources, generating an innovative ETL process utilizing high-performance Microsoft SSIS add-ons; Pragmatic Works Task Factory and Theobald Xtract IS.

Aug 2011 – Dec 2014 · 3 yrs 4 mos · Herzebrock (Germany) / Valencia (CA, USA)