Jan 2026 – Present · 5 mos · Greater London, England, United Kingdom · Remote

• AI changed who can build software. It did not change what can go wrong.
• Software Pilotry is a vision for how software will be created in future. https://softwarepilotry.com is a manifesto for why, co-signed by some Ex-Google colleagues.

Dec 2025 – Present · 6 mos · London · Remote

• I invented Ceetrix to keep "raw" coding agents like Claude Code, Codex and Cursor accountable for their actions. Without a separate accountability agent, these agents are lazy, forgetful and LIE. Not always, but often when you most rely on them.
• Ceetrix is an MCP server that works with any coding agent to a) manage features (stories, prds, tech designs, tasks, tests) and ensure that the agents ACTUALLY DO THEM (sorry it's so frustrating without Ceetrix I end up shaking my first at the the screena LOT these days without it).

Jul 2025 – Present · 11 mos · London Area, United Kingdom · Hybrid

• Tremendously excited to be part of the Thunk team, leading a major project with UK regulator Ofgem helping inform UK infrastructure orgs on the impact of the climate crisis on critical national infrastructure. My role is to bringing together a cross-disciplinary team (product managers, project managers, UX research & design, frontend and backend engineering, data acquisition and modelling) spanning 5 companies in four cities to deliver a cross sector climate resilience planning tool. We are partnering with all major UK infrastructure companies including UK Power Networks, National Grid, Cadent Gas, Thames Water, Anglian Water, and many others.
• CReDO is a highly innovative and ambitious product with a multi-year roadmap roadmap.
• Part of its vision includes being able to avoid situations like Heathrow’s power outage in future by being the first solutions that actually does cross-sector failure modelling.

Apr 2025 – Dec 2025 · 8 mos · London / Barcelona · Hybrid

• Helped the founder of PageMind.ai work on early proposition, technology strategy and later deep dive into agenticAI engineering strategy and hiring including:
• strategic feedback on early proposition and pitch decks
• technical audit: security, quality and risk assessment of an immense vibe-coded app and did some extensive technical infrastructure capacity and cost planning. Over 30 reports and designs produced, reduced ambient spend by 90%, foundations for robust bulk data processing,
• team design and hiring strategy: how to hire in this new "AI-augmented" team era

Mar 2025 – Jul 2025 · 4 mos · London Area, United Kingdom · Remote

• Working with Exoticca leadership to formulate an AI agent strategy as well as AI readiness for their engineering team including LLM foundations and practical use of AI coding agents. This involves running workshops, building prototypes, and providing tactical experience-based advice clinics for specific AI projects.

Jan 2025 – Present · 1 yr 5 mos · London Area, United Kingdom · Hybrid

• Helping various AI startups accelerate their product and technology capability and validate their AI strategy. Including: a fintech wanting to greatly enhance the value of investment banking subscriptions, a highly intelligent slide deck generation startup, a next-gen behavioural analytics platform, and image recognition system for airport parking bay obstacle detection.

Jan 2025 – Present · 1 yr 5 mos

• Obsessing about providing products, advisory services and courses supporting the AI agent maker community, drawing upon 7 years of AI work and 2 years working on generative AI tech. Start here: https://makingaiagents.substack.com

Mar 2023 – Jan 2025 · 1 yr 10 mos

• A Generative AI project, Project Teardrop is exploring the use of technologies such as Stable Diffusion, Deforum, and a range of other AI audio and video processing technologies to make it easy to create music videos directly from songs and their lyrics.

Nov 2015 – Present · 10 yrs 7 mos

• Great Creations Ltd is my company delivering consulting and software that people love. Between March 2021 and Jan 2023 this transitioned to become the legal UK company backing my hands-free note-taking app, Knowcast.

Mar 2023 – Apr 2023 · 1 mo · London · Remote

• Early exploration into feasibility of generative AI disruption of various business processes relating to government qualification services with fellow Ex-Googler.

Mar 2021 – Jan 2023 · 1 yr 10 mos · London

• Hands-free voice-enabled note-taking when you’re on the go, for podcasts and other digital content. 100m+ knowledge professionals have up to 10 hours a week where they need this when exercising, travelling or doing chores.

Sep 2020 – Feb 2021 · 5 mos · Greater London, England, United Kingdom

• At Inicio I provided strategic advice on technology and product, with specialist guidance on conversational AI and digital coaches.

Jul 2020 – Jul 2021 · 1 yr · Greater London, England, United Kingdom

• I have the great privilege to have been invited as strategic advisor at Earthly (was Almond).
• I’m helping with product and technology as they expand into Enterprise B2B offering a range of tremendously exciting climate change products.
• I enjoy this role because at this stage of the company I’m required also to become very hands-on as and when needed. One day I’m providing feedback on branding, and another day I’m the hiring manager for technical roles, and another day I might be doing detailed code reviews, technical guidance for API design, or DevOps /infrastructure design.

Mar 2020 – May 2020 · 2 mos · Home

• I took a couple of months to embrace the opportunity to teach my boys (5 and 9) full time at home. I love educating and it was a rare opportunity to spend time with them teaching them what I thought was important. We included climate change, racism, life as a child in different parts of the world, why maths is so wonderful, astronomy, woodwork, often with lessons in the local park. It was magical.

Dec 2019 – Apr 2020 · 4 mos · Greater London, England, United Kingdom

• Bright Yellow was venture committed to helping people live more sustainably. Here I learnt a stack about the consumer impact of climate change, open banking, and ESG (environment, social and governance) corporate accountability.

Jan 2018 – Nov 2019 · 1 yr 10 mos · London Area, United Kingdom

• I lead organisations to formulate strategies to harness AI technology. We help answer business questions such as:
• "How do we scale customer support without a corresponding increase in cost?"
• "How do we get to know our customers better in a scalable, consistent and cost-effective way?"
• "How do we reduce compliance risk?"
• These are the business questions my team at CognitionX is helping guide senior leaders with.
• Text and speech are a huge untapped resource, and we can show you how to unlock new value with our unique business-focused but technically-savvy advice.

Jun 2017 – Jan 2018 · 7 mos · London Area, United Kingdom

• Here I picked up a junior team with little structure and at the end had a team that was delivering high quality software into production weekly. I picked up responsibility for all technology: 7 staff (data scientists, front-end / back-end engineers, and contract ux designers) and the technology they'd developed, and various marking and bespoke sites. After various checkpoints I made the difficult call to undertake a major refactoring and established engineering disciplines around planning, testing and production delivery. I established quality processes around hiring too -- hired several senior staff and the last 3 months delivered 10 high quality weekly production pushes that were carefully aligned against evolving stakeholder expectations. Finally I established a data science operating model that brought focus and priority to data science experimentation along with transition to engineering delivery.

Nov 2016 – May 2017 · 6 mos

• Having successfully designed and built an innovation capability bringing the future to the department and delivering emerging technology strategies for payments, blockchain, bots, and future of work, I've now transitioned to an independent consultant, partnering with different internal groups to offer strategic guidance on emerging technology. Initial focus has been on voice computing / Alexa, and Future of Payments.
• To this end I'm also now available to engage in other organisations in a similar capacity. Please contact me if you'd like to explore opportunities for collaboration.

Nov 2015 – Oct 2016 · 11 mos

• I was hired as an interim manager to design and build a research & emerging technology team of 13 researchers and prototypers, keeping abreast of the latest technologies and influencing strategy of stakeholders with insights from hands-on experimentation. It's a tremendously exciting role where I'm proud to be part of the largest and most important government organisation in the UK, positively impacting the lives of millions of people. In this role the team and I have explored blockchain, chat bots, machine learning, virtual reality and a myriad of other technology. I'm an active participant in cross-departmental communities and play a lead role in many, including the Innovation in Government community.

Apr 2011 – Nov 2015 · 4 yrs 7 mos

• Key skills required for this role: outstanding expertise and experience with web technology, team leadership, strong programme and project management, stakeholder management, marketing, business case management, training & support.
• In this role I have been a PM for a portfolio of approximately a dozen internal sales tools of varying size, the biggest being used by thousands of users in dozens of countries. This variety position had me in some cases perform very hands-on delivery, running the project with a couple of engineers, through to large programmes with dozens of engineers, content authors, senior stakeholders and partnerships with other tools involving data procurement and direct cross-tool component embedding.
• Key challenges faced / accomplishments: taking a very informal, highly distributed environment with a small number of engineers and one PM and scaling it three-fold to 3 PMs (including me) and 15 engineers with appropriate processes and structures to work effectively.
• Leadership taken: coming into an existing team and leading a new way of working that everyone appreciates.
• Skills required: trusted experience in agile software delivery, hands-on technical expertise (to quickly build respect and increase effectiveness when working with extremely bright engineers), user experience design skills, engineering best practices.
• Impact: managed the product development of a number of tools that have generated millions of pounds of incremental revenue at Google
• Things I enjoyed the most: designing something new and valuable and having it built.

Jan 2010 – Apr 2011 · 1 yr 3 mos

• I design and build software that generates revenue for Google. I also help educate other groups internally and externally on similar objectives. Technologies and products used will cover pretty much all Google technologies.
• I continue to hold a parallel role in the global Agile practices team supporting and training other teams in agile methods.
• Qualifications: Google Certified Professional for AdWords, Analytics, and Website Optimizer

Jan 2008 – Jan 2010 · 2 yrs

• Responsible for working with Google partners in the EMEA region to ensure technical delivery and overall relationship well-being of partner-related initiatives, either in-bound (services and customisations needed by Google, from partner) or out-bound (services and customisations needed by partner, from Google). Also active inside Google's agile practices special interest group holding training courses.

Aug 2006 – Dec 2007 · 1 yr 4 mos

• Scrum Master aka Senior Agile Project Manager specialising in social computing (google for ''social computing guy') and web 2.0 with extensive experience with UK Financial Services Protection Products.

Jan 2003 – Jul 2006 · 3 yrs 6 mos

• Successfully delivered UK's leading online protection solution (Friends Provident eSelect) to production in early 2003 and helped shape and evolve it over the subsequent 2 years. It has since won 11 awards.
• Then moved to a similar 'me too' project at BUPA but focused more on a mixture of technical, business project management with some ebusiness consulting as well.

Mar 2002 – Nov 2002 · 8 mos

• ATG and Sun worked with Telefonica to build their PDSL platform in 2002. It was a pretty wizzy system which offered things like video game rental, videoconferencing, etc. The ATG team were sharp and I was able to contribute to the code base at one point to work with order processing and suchlike; but by and large my job was to help keep the project focused and on-track. It was chaotic; Telefonica aren't much fun to work with. Alan, Pat and Xavi rock and I wouldn't hesitate in working with any of them in future (hopefully they'll link up at some point)

Jan 2001 – Jan 2001 · 0 mo

• Swedish stock-exchange-listed IconMediaLab was almost 'pure product' of the Dot Com Boom. Flush with cash these guys rapidly grew to have 1800 people in 32 plush offices worldwide (their SF offices cost $US60k/month, $1m to set up and they committed to a 10 year lease). But there wasn't a lot of substance to their strategy and when times got rough, it imploded.
• So my stint in their Barcelona office was interesting. I certainly learnt a lot about how not to manage an office by the MD there, and some insight into what the CTO role involves. I wasn't really ready for that role to be honest; but it was the first step in my move away from 'pure tech' to a leadership track. I had a team of 16 people -- some of whom didn't speak English, and I focused on team career development, selling & educating technology to clients, and process improvement. I had a desk on the 28th floor of a building in Barcelona where I could see the beach below. It was nice. I had fun; it was never going to last.

Nov 1999 – Sep 2000 · 10 mos

• Java software developer where I learnt ATG Dynamo. Occasional project manager and team leader, working initially in San Francisco then later Barcelona of what could only be called a mad place to work at the time. Mad but immensely fun.

Aug 1999 – Nov 1999 · 3 mos · Slough, England, United Kingdom

• My first gig in the UK: a short gig working with eGain on their case-based reasoning product. I worked on printing and tree components.

Jul 1998 – Aug 1999 · 1 yr 1 mo · Auckland, Auckland, New Zealand

• Designed and built a phone number management system in Java using Borland JBuilder for client side and JSDK 2.0 (pre JSP) on back-end. In what still seems to be a rare practice, I included user testing using "speakaloud" to get real-world feedback on how people actually use the app, so I could make it better and easier to use.
• Note: It was called CLEAR Communications when I worked there.

Jan 1997 – Jan 1998 · 1 yr

• Pioneered early web-based Java apps. This was the wild west where different build numbers of IE6 would have different bugs, and would run slow in all cases. It gave me early commercial experience with Java when there was essentially none.

Jan 1996 – Jan 1998 · 2 yrs

• Musick Point Software was our foray into the World of Business after our stint at the University of Auckland. We worked with HTML, Java and C++ and sold user experience services (e.g. breakfast presentation to New Zealand Computer Society: 'usability, the next competitive advantage') -- all very cutting edge at the time (except C++).
• A C++ assignment of note was a 6 month contract hired to rescue a project that had gone awry: the software being built was to help add voice tracks to movies when back in the studio ("post-sync") by syncing with the video signal (in SMPTE). It was written in Metrowerks CodeWarrior C++ PowerPlant (the premier Mac C++ framework) and it was suffering from severe performance problems. I used my deep knowledge of the Mac Operating System and C++ to go through 3 iterations of optimisation and get liquid smooth text that perfectly synced with the video signal.

Feb 1994 – May 1994 · 3 mos

• One of the creators of the famous R package was one floor above where I worked as a research programmer. The job was to take the existing code base and make it run, and be presentable on the Mac. I did a lot of analysis and refactoring work: mathematicians aren't necessarily the best documenters or best at naming methods so a bunch of my work was renaming and creating header files (interfaces) to separate the concerns.

Jan 1993 – Jan 1997 · 4 yrs

• This was a Mac / Unix environment working in Object Pascal, C, and C++. My career highlights from this age was to write a portable communications library, 'platform independent packets' which was source-compatible with Mac front end clients (8Mhz Mac SEs mostly!) and our Digital Unix back ends. Through some 4-byte char hacks I managed to get code that would send binary-compatible data even though the front end was big endian and the back end was little-endian. [Learn more on endianness: http://en.wikipedia.org/wiki/Endianness]
• I rewrote the Computer Science Department's resource management suite: machine bookings, printing, and internet data usage, the latter is when students had to pay for internet traffic. The latter, 'Net Guardian', was then rolled out across the University of Auckland, renamed 'Net Account'.
• Mac GUIs were very sophisticated for the time, based on a GUI library I cowrote with a friend of mine, Richard Knuckey. We called it The Screen Manager. We built a number of very high performance applications in a variety of programming languages (C, C++ and Pascal).