Manthan Shah

Business Development Executive

Mumbai, India10 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led innovative user retention strategies in online gaming.
Successfully migrated users across multiple gaming platforms.
Built a QSR brand presence through strategic marketing.

Stackforce AI infers this person is a B2C Marketing Specialist in the Online Gaming and Hospitality sectors.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyGo-to-market StrategyMarketing Operations

Other Skills

Revenue & Profit GrowthDigital MarketingA/B TestingTeam BuildingData AnalysisStrategic Planning for GrowthProduct StrategyUser InteractionCross-functional Team LeadershipCross-SellingMarketingCustomer Relationship Management (CRM)Team ManagementManagementWebsite Development

About

At Games24x7, I drive retention, revenue and monetization strategies for one of India's largest online gaming platforms. I enjoy identifying and solving problems related to customer stickiness and look out for creative, insights-backed experimentation. With an MBA from Indian Institute of Foreign Trade and a BE in Computer Engineering, I have a diverse and rich background in online gaming, corporate banking, manufacturing, digital product design, and digital marketing. I also have entrepreneurial experience in the hospitality space, where I grew and built the presence of a QSR brand via a cloud kitchen in Mumbai. I have multiple certifications and publications in the fields of financial markets, investment analysis, portfolio management, and digital marketing. I am skilled in B2C marketing, digital marketing, and strategy. I am motivated by learning new things, challenging myself, and delivering value to the customers and the organization.

Experience

10 yrs 1 mo

Total Experience

2 yrs

Average Tenure

4 yrs 3 mos

Current Experience

Games24x7

2 roles

Senior Marketing Manager

Promoted

Oct 2022 – Present · 3 yrs 8 mos · Mumbai

Revenue, Monetization, Product Marketing, Strategy, Data Analysis and User interaction
Revenue and Monetization:
Improved the top of the funnel for inactive users (> 20M+) taking advantage of external channels involving multiple external stakeholders
Led a team of 9 members including marketing managers and marketing operations executives
Introduced game format changes (post A/B experiments) that sustainably increased gameplay (ARPU jump > 1%) and built higher retention
Maintained one of the highest return rates in marquee sporting events (IPL, PKL, Cricket World Cup) in the industry from > 365 days inactive user sets as well
Ran and managed multiple non performance campaigns in the year with budgets > USD 1M along with planning the yearly and monthly marketing calendars
Scaled the My11Circle WhatsApp channel from scratch to 3 Lakh+ followers within 5 months with 0 costs
Worked with multiple tools and channels - WhatsApp, Appsflyer, Truecaller, Meta ads, IVR (Outbound calling), AI bots and tools, Indian post to boost user return rates
Retention Strategy and Product Marketing:
Led the GTM of multiple product features that were industry firsts including Loot Zone, Spinner, Rush hour, Uploading teams with screenshots, Locked contests and Social Network cumulatively improving net user ARPU by 10%
Led the business side discussions on game lobby journeys revamp, gameplay UI changes, developing new real estate for campaigns, Offer modifications, new game formats development as well
Part of the team working on team creation journeys to reduce friction with multiple stakeholders
Improved Login screen UI to improve game uptake and new series discovery
Data Analysis:
Worked with the Data Analytics team to identify user cohorts based on different user behaviour
Tailor made offer optimising for cost and improving for LTVs
Worked with the finance team to reduce promotion spends ssignificantly

Product MarketingRevenue & Profit GrowthMarketing StrategyDigital MarketingA/B TestingTeam Building+5

Marketing Manager

Feb 2022 – Sep 2022 · 7 mos · Mumbai

Migration, Revenue, User Journeys and Operations
My11Circle to RummyCircle
Improved user migration from My11Circle to RummyCircle (one of India's largest real money Rummy platform) by more than 2x in D30
Identified and mapped rummy affinity and user behaviour across geographies and game outcomes to improve retention while optimizing for marketing costs, ensuring sustainable growth.
Improved top of the funnel by 20% by experimenting with multiple user journeys to arrive at a healthy mix of campaign spends + user interest + user awareness according to user profiles
Improved D30 retention by 15% and long term LTV (1 year) across the platforms by 20% for rummy migrated users.
Undertook constant user interaction activities to identify user needs.
Conducted multiple A/B experiments with user patterns, celebrity affinity to predict rummy affinity in users boosting long term LTV and retention with minimal spends.
My11Circle to Snakes and Ladders
Led the GTM for a new real money game Snakes and Ladders that primarily served players with non rummy affinity.
Involved in the product planning team to enable adoption and address potential drops in user journeys.
Experimented on interactive playable in-app ads to generate curiosity and boost organic interest for the game.
Successfully worked with more than 5 stakeholders to capitalise on a short window of opportunity in T20 World Cup 2022.
My11Circle to Carrom and Poker
Carrom user migation and Revenue: Managed the carrom revenue charter along with planning the marketing calendar
Understood game matching algorithm and introduced short version tournaments to improve organic retention
Migrating users to Poker (pilot): Led the GTM during T20 World Cup 2022 to migrate users to Poker as a pilot program.
Managed the end-to-end operations and planning by identifying targeting cohorts, communications and marketing calendar for migration to Rummy, Snakes and Ladders, Carrom and Poker at the same time.

Revenue & Profit GrowthMarketing OperationsCross-SellingGo-to-Market StrategyData AnalysisA/B Testing+4

Rizeup hospitality llp

Entrepreneur

Jan 2021 – Feb 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

Grew and built the presence of a QSR brand Chholay via a cloud kitchen in Mumbai as an entrepreneurial venture.
Being the 1st franchise since inception, conducted market research exercises and finalized business plan with 3-6-12 month goals.
Led marketing strategy – Identified the most relevant channels for building brand visibility - Gained a relevant hyperlocal reach of 1 Lakh+ on Google and 5 Lakh+ impressions on Facebook within 6 months of operations.
Structured digital campaigns: ~50% of the ads generated above average performance on Facebook. Generated 51k clicks and reached 1.8 lakh relevant audience across different age groups at an average Cost-Per-Click of Rs. 1.2 in the past 9 months.
Led customer acquisition and customer retention activities with a step-by-step plan. Outcome - Served 5150+ orders in 9 months with a repeat customer base of ~30% across all age groups with a limited menu (<10 dishes).
Identified process improvement areas and reduced preparation time by ~20% enabling faster order deliveries.

Rizeup india

Entrepreneur

Feb 2019 – Oct 2020 · 1 yr 8 mos · Mumbai, Maharashtra, India

Identified the pressing need for an affordable post hospitalization solution for Brain Stroke and Paralytic patients.
Led Primary Research: Gathered data from stakeholders at different points of value chain to fully understand the existing industry.
Conducted feasibility study to finalize an innovative design model – a Rehabilitation Kit to be used in the patient’s house itself.
Handled new product development, set up vendor management to manufacture and source 12 specific impact-based aids.
Improved cost efficiency as per market feedback - reduced production cost by 40% to bring down the sale price to Rs. 6000.
Devised Go-To-Market strategy with pilot test runs in Mumbai and Pune through a network of distributors and physiotherapists

Axis bank

2 roles

Manager - Corporate Credit

Jan 2018 – Jan 2019 · 1 yr · Mumbai Area, India

Worked as a Credit Analyst with the Corporate Credit Department team that catered to Axis bank’s Mid-Corporate Asset base with a strong focus on company and industry risk assessment and appraisal process in compliance with RBI guidelines and regulations.
Worked in credit underwriting for sanction and disbursement of fund-based and non-fund-based credit facilities for 15+ clients with periodic MIS and monitoring of utilization and servicing of the liabilities.

Management Trainee

Jun 2017 – Dec 2017 · 6 mos · Mumbai Area, India

As a part of Axis Ahead M.T. program, worked with the bank’s Wealth Management Product Team – Burgundy.
Worked on different projects with deadlines across the product functions performing primary research, secondary research and competitive benchmarking; developing HNI Engagement strategies as well as CX/ UX and Customer Service activities.

D-webbox

Digital Account Manager

Oct 2017 – Jan 2021 · 3 yrs 3 mos · Mumbai, Maharashtra, India

Led teams to create content strategy and digital campaigns for Mumbai’s biggest distributor of Godrej Locks.
Boosted user engagement by 3x leading to higher sales and brand recall resulting in an interview with Godrej Locks to be their preferred digital agency. Ideated and executed promotion and campaign strategy for their first partner run store in Mumbai.
Digital transformation for one of Mumbai’s biggest Homeopathic Medical Centers (Mission To Cure) with a heavy monthly patient footfall. Evolved appointment booking from call based to digital slot based booking website reducing manpower by 50%.
Eased collection by integrating Razorpay PG (One of the first in India for a medical practitioner) increasing digital collections (domestic and international) by ~30% in 2018-19 and ~70% in 2020 COVID Lockdown.
Led a team to build an innovative backend solution for collection and recovery by identifying effective low-cost communication channels reducing account receivables over the past 10 years by ~60%.
Increased brand visibility and outreach via Google (6k+ unique searches/qtr) and 400% more views/qtr than similar businesses.
Delivered high user engagement to businesses like GrandMaster’s Vodka, Car Mechanics Online and Surgeons for India across automobiles, healthcare, finance, wine and spirits among others by implementing content strategy.

Ebay

MBA Summer Intern

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

Project Title : Regulatory Framework of Imports, Seller Insights and feasibility of China-India B2B Imports
Understood the existing product categories being sold in India and identified new categories that could be introduced in the Indian market
Worked closely with the Imports division to develop a regulatory framework guidebook
Created a comprehensive database to assess the impact of various duties on all the product listings and sales
Conducted one on one seller meetings to gain seller insights and understand the current business cycle of imports from China, USA
Worked at the Mumbai Business Head Office and developed a good understanding of the Back-End eBay support functions

Indian institute of foreign trade

2 roles

Senior Coordinator, Entrepreneurship Cell

Feb 2016 – Feb 2017 · 1 yr · New Delhi Area, India

Conducting periodic events at the campus to assess the entrepreneurial and intrapreneurial drive in the students
Increase awareness and understanding among the batches with new and current trends in startups and businesses
Managing the digital media presence of E-Cell IIFT
Engagement with startups and e-cells of other institutes via live projects, workshop and events

Junior Coordinator, Entrepreneurship Cell

Jul 2015 – Feb 2016 · 7 mos · New Delhi Area, India

Successfully organized and conducted Genesis 2016 - IIFT's flagship startup summit which attracted 15 shortlisted startups from all over India to present in front of the grand jury
Relationship management and engagement with various Entrepreneurs, VCs and Investors to share and generate awareness among the students of IIFT
Actively involve students with the entrepreneurial world through live projects and constant engagement on social media

Eli lilly and company

Project Management Intern (Live Project)

Feb 2016 – Mar 2016 · 1 mo · Gurgaon, India

Worked on automating few of the HR Processes of Eli Lilly, along with Design, Documentation and Implementation for the Eli Lilly HR Portal (myHR Project).
Got a working knowledge of general Human Resources including familiarity with the following functional areas ( Attrition Management, Company Structure, Exit Management).
Getting the requirements implemented in the system, as well as ensuring the process is clearly understood by the IT vendor and developer at Eli Lilly.

Codeshak

Freelance

Aug 2014 – Feb 2016 · 1 yr 6 mos · Mumbai Area, India

Codeshak - A freelance venture for websites and web applications development founded by five 3rd year Engg. students including me in Mumbai (2014).
Understood and delivered the requirements of our clients which included various small enterprises including medical clinics
Provided affordable and easy to use product solutions for our target segment