Oct 2025 – Present · 8 mos

• In collaboration with cross-functional Product, Engineering, Data, and Operations teams, define the vision and strategy for Cloudflare One.
• Develop a user-centric design approach to shape an optimal user experience for secure access, data protection, and performance optimization.
• Collaborate with the design leadership to develop a comprehensive strategy that unifies Zero Trust, SASE, and network products within a cohesive platform.
• Translate business priorities into clear team objectives and measurable design outcomes related to user adoption, engagement, and satisfaction.
• Manage, recruit, and develop a talented team of product designers across multiple time zones, providing them with technical and managerial support to accelerate their growth.
• Implement a scalable operating model that enhances clarity, autonomy, and speed in discovery, delivery, and validation cycles.
• Create a culture that values ​​clarity, impact, and continuous improvement, balancing performance, psychological safety, and team motivation.
• Working with project management, engineering, and operations teams, ensure that design excellence directly contributes to the company's strategic objectives and the platform's growth.
• Promote design visibility through internal demonstrations, management reviews, and presentations that illustrate the added value for the customer and the company's vision.
• Key skills: Zero Trust and SASE user experience, systems thinking, organizational design, accessibility, coaching, stakeholder alignment, and metrics-driven design.

Oct 2022 – Present · 3 yrs 8 mos

• Design Lead, Cloudflare One
• Lead a team of 7 designers shaping the end-to-end experience for Cloudflare One, driving adoption across 20+ product solutions spanning Access, Data Security, Network Services, Devices, Filtering, and User Experiences.
• Own core product journeys including onboarding, visibility, connectivity, and security, helping users accelerate application and data performance and management.
• Scaled design impact by embedding team members in cross-functional strategy workshops, reviews, and planning, improving both delivery efficiency and design quality.
• Foster a collaborative, high-performing team culture through coaching and rituals like design shares, retros, workshops, design pairing, and “paper cuts” initiatives.
• Bridge product vision, business goals, and user needs by guiding projects from strategy to execution — including scoping, planning, user research, and implementation reviews.

Mar 2019 – Oct 2022 · 3 yrs 7 mos

• My chosen fields are Security (SSL/TLS), Analytics, Onboarding Experience, Logpush, Magic*, Zero trust and ETI.
• ROLE:
• Understand and distill complex, broad concepts into beautiful and functional mockups and prototypes.
• Partner with PMs, engineers, researchers and other stakeholders to craft useful, delightful product experiences.
• Apply my skills throughout the product life-cycle including research, sketches, wireframes, interaction and visual design through prototyping and usability testing.
• Influence and contribute to internal process and design culture.
• Share my learning internally and with the broader public designer and developer communities.