Feb 2024 – Sep 2024 · 7 mos · Abu Dhabi Emirate, United Arab Emirates · On-site

• Service & Product Design:
• Led end to end design of AI-driven services, workflows, and user experiences across multiple touch-points.
• Developed end-to-end user journeys that optimize customer engagement, adoption, and satisfaction.
• Translated AI capabilities into intuitive product experiences that align with business objectives.
• Facilitated co-creation workshops, service blueprinting, journey mapping, and experience prototyping.
• User Research & Testing:
• Conducted continuous end-user research to understand behaviors, pain points, and needs.
• Led user acceptance testing (UAT) and experience testing to validate designs and inform product decisions.
• Synthesized customer insights into actionable recommendations for product and service improvements.
• Cross-Functional Collaboration:
• Partnered with Product Managers, Data Scientists, Engineers, and Business Leaders to align product and service design with technical feasibility and business priorities.
• Championed the voice of the customer in product roadmap discussions, ensuring user needs and insights directly shaped feature prioritization.
• Supported adoption strategies, onboarding flows, and training initiatives to enable seamless implementation of AI-driven products and services.
• Leadership & Strategy:
• Led and mentored a multidisciplinary design and research team, fostering innovation and cross-functional collaboration.
• Established best practices in service design and product experience for AI-powered solutions, driving consistency and efficiency.
• Ensured alignment and consistency in experience standards across the company’s portfolio of AI products and services.

Apr 2023 – Mar 2024 · 11 mos · Dubai, United Arab Emirates · On-site

• Customer Experience & Feedback Management:
• Worked closely with customer support (local teams) and product teams to address concerns, improve user experience, and prioritize feature improvements identified through product support interactions.
• Collaborated with product managers to prioritize feature improvements, gather feature requests, and participate in product roadmap discussions.
• Led customer Insight forum to ensure product quality and usability of internal and external tools, System mapping through customer insight to prevent downtime of tools and operation efficiency.
• Quality Assurance:
• Continuously assessed and improved the onboarding and training process for both internal teams and external customers.
• Identified process inefficiencies and bottlenecks in products used by internal and external users.
• Performed Product testing with product managers and technical teams at various product implementation stages.
• Implemented regular quality assurance reviews and training programs to ensure consistent, high-quality product services.
• Cross-Functional Collaboration:
• Worked closely with local markets and product teams to address concerns to improve user experience.
• Facilitated effective communication between product operations, Product and Technical teams and other departments for seamless product services.
• Collaborated with product managers to prioritize feature improvements, gather customer feedback and feature requests, and conduct market research on product utilization and user preferences.
• Participated in product roadmap discussions and contributed insights based on customer feedback.
• Team Leadership:
• Led and managed product design and research domain, providing guidance, mentoring, and fostering an Innovative, collaborative and creative work environment.
• Led Customer Insight forum on a global level.

Jun 2022 – Jan 2023 · 7 mos · Geneva, Switzerland · On-site

• Designed Cancer treatment follow-up device for rural areas.(gamma camera- POSIC2) with ML and AI Technologies.
• Implemented end to end interaction experience for Hospitals, Doctors, and Patients for easy follow up.
• Connected research- Cancer scanning on global level and Europe level & in Spain, Competitive benchmarking for scanning, competitive analysis for radio-tracers and image Scanning.
• Conducted Patients interviews, Radiologists interviews, Oncologists interviews & Journey of Family members.

Jan 2021 – Dec 2022 · 1 yr 11 mos · Dubai, United Arab Emirates · On-site

• Chalhoub Group has been leading retail and digital platform for luxurious brands like Christian Dior, Louis Vuitton, Fendi, and many more in the Middle East since 1955. Organization Manges has more than 470 retail outlets in 14 countries.
• Worked closely with the Head of the Product, product management, engineering team & Marketing team to support the seamless cross-channel experiences for global and regional retail and online platforms.
• Created, Managed, and Documented components libraries in collaboration with global teams from various brands.
• Built a new framework to scale features more easily between different platforms.
• Led UI/UX Processes and supported engineering teams to ship smooth product delivery.
• Supported the redesign of regional luxury e-commerce digital and retail platforms.
• Usability testing for global-level brands and regional brands.
• Shipped end-to-end experiences for digital and retail platforms - pre-orders, click and collect, personalized experiences features.
• Created vision and business design strategies in coordination with the global design director and global brand directors.

Sep 2019 – Jan 2021 · 1 yr 4 mos · United Arab Emirates · On-site

• Worked closely with the COP, CX manager & UX lead, product management, and engineering team to provide the best customer experience.
• Conducted UX audits for mobile apps and web experience.
• Research and Trends benchmarking.
• Led UI/UX design processes.
• Conducted Usability testing and user interviews to improve customer experiences.
• Shipped end-to-end experiences for Namshi VIP and Personalised features.
• Skills: User Experience (UX) · Information Architecture · User Interface Design · UX Research · Prototyping · Wireframing · User Flows · Usability Testing

Jun 2018 – Aug 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Created data visualizations and dashboard experience (web and mobile) for the banking platform.
• Conducted extensive user research, UX flows, wireframes, and interactive prototypes
• Worked closely with product managers, sales team, and CEO to enhance product features and meet business goals
• Conducted field user reserch and user interviews to enhance product experiences.
• Skills: User Experience (UX) · Information Architecture · User Interface Design · UX Research · Prototyping · Wireframing · User Flows · Usability Testing

Mar 2017 – Jun 2018 · 1 yr 3 mos · Amritsar, Punjab, India · On-site

• Worked closely with CTO, CEO, and Lead Designer to ensure end-to-end design Strategy and User experience at its best.
• Designed web and iOS experiences with Illustration interactive experiences.
• Supported conducted design boot camps with UX lead Designer.
• Designed Business trends and bench-marking on a global level.
• Created a Design System and design guidelines for marketing and product.

Oct 2016 – Dec 2016 · 2 mos · Gurugram, Haryana, India · On-site

• Worked on UI/UX to enhance the experience for all platforms iOS, Andriod, web, and mobile web app.
• Conducted extensive user research, UX flows, wireframes, and lo-fi and hi-fi prototypes
• Worked with the marketing team closely to Create new mailer templates to provide a more informative flow of product services.
• Developed creative marketing ideas to increase user activity and create awareness of the product.

Dec 2014 – Aug 2016 · 1 yr 8 mos · Brisbane, Queensland, Australia

• Radio jockey | Script writer | Graphic Designer

Jul 2013 – Sep 2016 · 3 yrs 2 mos · Chandigarh Area, India · On-site

• Worked on User research, UI/UX flows, wireframes, and lo-fi prototypes for Web and Mobile Apps.
• Conducted craft workshop and co-creation session with the development team.
• Designed a Yoga classes booking platform for a US-based Client, more.
• Created Infographics, Banners, Posters, and Social Media Creatives.
• Created Logos, Infographics, Banners, Posters, and Social Media Creatives.