Kanika Marwaha

Head of Design

Bengaluru, Karnataka, India14 yrs 3 mos experience

Key Highlights

  • Over a decade of experience in social media strategy.
  • Led successful campaigns for global brands.
  • Expert in scaling SaaS tools for digital marketing.
Stackforce AI infers this person is a Social Media and Digital Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Social Media ManagementData AnalysisMedia StrategyDigital StrategySeo/semCustomer SuccessCommunity Management

Other Skills

Microsoft PowerPointSprout SocialSocial Media ConsultingSearch Engine Optimization (SEO)Media EngagementSocial MediaKOL ManagementPaid Social MediaEmail MarketingProgrammatic Media BuyingData-driven Decision MakingManaging Agency RelationshipsMeltwaterSocial Media Content CreationSoftware as a Service (SaaS)

About

Over a decade of building customer-obsessed, tech-forward businesses. From garage startups to Fortune 500 giants, I’ve driven social media strategy, scaled SaaS tools, and guided global brands to break silos and thrive in a digital world. As a social media technologist , strategist & manager , I’ve led the charge in shaping cutting-edge tools for organic ,shared, earned & paid media. Whether driving community engagement, customer success, employee advocacy, influencer programs or content , I bring a passion for innovation and a deep expertise in scaling social media programs globally. Stakeholder management, multi cultural exposure, and results-driven strategies are my secret sauce for scaling businesses to new heights. Ready to collaborate and make social media work smarter for your brand? Let’s connect! #SocialMedia #DigitalMarketing #Sprinklr #CustomerSuccess #Innovation #CommunityBuilding #digitalmarketing #employeeadvocacy #sustainability

Experience

14 yrs 3 mos
Total Experience
2 yrs 10 mos
Average Tenure
1 yr
Current Experience

Phonepe

Head Social Media

May 2025Present · 1 yr · Bengaluru

Career break

Health and well-being

Oct 2024Mar 2025 · 5 mos · Bengaluru, Karnataka

  • Recovering from sensorineural hearing loss

Socialmedia.org

Board Chair

May 2023Jun 2024 · 1 yr 1 mo

Social MediaBrand ManagementData AnalysisSocial Media ManagementDigital StrategyMedia Strategy+17

Kone

Global Social Media Manager

Jan 2023Sep 2024 · 1 yr 8 mos · Bengaluru, Karnataka, India · Remote

  • Designed the foundation and framework of a paid social media strategy (Demand Gen) that received
  • positive feedback and was widely adopted across three areas in KONE
  • Enhanced cross-functional collaboration by ensuring social content is always SEO/SEM optimized and
  • social data is accurately tracked on the Marketing Performance Dashboard (QLIKSENSE)
  • Increased Brand awareness in Eastern Europe & Mediterranean on Linkedin 65.000+ impressions,8.000+clicks,1.500+ likes & 700 user growth
  • Implemented and corrected Linkedin Insight tags & Meta Pixels for Global Digital measurement & Adobe analytics
  • Corrected Marketing performance reporting data (Qlik sense) for paid social & retro tagged for data accuracy across KONE
  • Executed & currently running targeted advertising campaigns in USA & Nordics with Profitable Growth
  • Simulator Data on Facebook, Instagram, and LinkedIn resulting in a 35% increase in lead generation LIO Lifecycle Lead Magnet journey i.e 300+ contacts in just 2 months from launch date
  • Integrated WhatsApp with IT on 24/7 share of wallet for KONE India & warranty renewals for KONE
  • India Services
  • Lead COP 28 Brand awareness Campaign ; highest performing campaign in 2023 ; 6.36 mil impressions,
  • 11.9k link clicks & 0.23% engagement rate
  • Introduced & Piloting Zapier Technology for LIO/LIS/SER Lead Magnet for automated lead capture to
  • CRM from Social Media
  • Inherited & piloting Blackthorn (Webinar; event management tool) with DACH region to capture new
  • contacts & registration which resulted in 20% increase by each webinar, 55% increase of new fanbase contributing to 6 mio Euro in sales revenue
  • Developed the Social Media Global SharePoint for training & enablement
Microsoft PowerPointSprout SocialSocial Media ConsultingSearch Engine Optimization (SEO)Media EngagementSocial Media+39

Lenovo

2 roles

Global Social Media Program Manager

Jun 2021Feb 2023 · 1 yr 8 mos

  • Spearheaded the optimization of 200+ website articles and publications, resulting in a 36% increase in page views and a 21% reduction in bounce rate
  • Developed and executed SEO/SEM strategies, leading to a 42% increase in organic search traffic and a 27% improvement in keyword rankings year-over-year
  • Managed the integration and optimization of Adobe AEM, Sprinklr, Adobe Analytics, and Dynamic Signal
  • with Lenovo Employee Active Directory
  • Utilized Google Analytics and Adobe Analytics to track and analyze website performance, achieving a
  • 33% increase in click-through rates (CTR) and a 18% growth in conversion rates from organic traffic.
  • Facilitated influencer and event management, contributing to a 53% increase in social engagement and a 12% rise in referral traffic.
  • Executed targeted advertising and SEO campaigns, resulting in a 20% increase in lead generation
Microsoft PowerPointSocial Media ConsultingMedia EngagementSocial MediaKOL ManagementProgram Management+37

Global Sprinklr lead

Dec 2017Jun 2021 · 3 yrs 6 mos

  • Implement and maintain key technology platforms with new and existing vendors - including Sprinklr, Stackla, Sysomos ,Dynamic Signal and Linkedin Elevate
  • Counsel and ensure the organisation is using the best in class vendors to achieve their goals
  • Driving RFP process when new technologies are identified, running technology audits to optimize operations
  • Work closely with the wider analytics and listening team to configure data access for analytics software to the various platforms and tools in use - with specific experience of APIs
  • Manage and support Sprinklr user base of around 300 users across the company - proactively educating and training teams in markets and business units on the use of our official tools
  • Manage and moderate Stackla tool day-to-day for pulling social feeds into company newsroom and onto Lenovo.com as well as at events for life social walls
  • Manage back end of Lenovo Blogs publishing tool, built on Expression Engine platform
  • Work cross-company and in partnership with worldwide internal comms team and local teams on employee social advocacy programme using Dynamic Signal & Linkedin Elevate
  • Partnering with key business units across the organization to develop new capabilities that leverage social data and help optimize usage of existing APIs
  • Audit and governance of social media handles across the company
  • Work directly with Social Platforms i.e Facebook, Linkedin , Twitter & Youtube on the best in class strategy for campaign execution, governance and user adoption #Social@scale
Microsoft PowerPointMedia EngagementSocial MediaKOL ManagementSprinklrData Analysis+30

Sprinklr

2 roles

Customer Success Manager

Promoted

Oct 2012Nov 2017 · 5 yrs 1 mo

  • Being a Success Manager, I work as a trusted advisor to our customers, helping them succeed with our platform and ensuring they receive maximum value from our solutions throughout their lifecycle. I am responsible for understanding customer requirements, managing implementation, and driving adoption and retention.
  • Basic Activities include:-
  • Facilitate the transition out of implementation to Go-Live and support the client’s drive towards self-sufficiency.
  • Manage a portfolio of clients and make certain a high level of satisfaction with the solution is achieved.
  • Lead clients through the incubation process.
  • Create a tailored plan to ensure client success and achievement of incubation/engagement metrics.
  • Conduct regular meetings with the client and make recommendations to provide continued success with talent management processes, workflows, and system configuration.
  • Develop a consultative relationship with each client and work in conjunction with Sales and Account Management providing solution planning support.
  • Educate clients on self-service tools, release process, and other client programs to ensure a successful partnership.
  • Advise clients of process/system risks based on organizational constraints and develop solutions to mitigate risks.
  • Engage the appropriate consultants and technical resources as necessary.
  • Partner with sales and account management to ensure alignment at all levels of the relationship throughout the partnership.
  • Maintain expert level knowledge of each of the Sprinklr's offerings and configuration options.
Microsoft PowerPointModern Marketing & AdvertisingMedia EngagementSocial MediaSocial Media ManagementModern Care+19

Team Lead - Social Media Community Manager

Oct 2011Oct 2012 · 1 yr

  • Sprinklr powers the enterprise Social Relationship Management infrastructure and provides social media services for many of the world’s most social companies including Dell, Virgin America, Cisco Systems, Target Stores, DuPont, A&P, Samsung, and Newell Rubbermaid.
  • Enterprise social media practitioners need a single scalable platform that covers all aspects of social engagement including listening, publishing, conversations, audience outreach, content management, social apps, reporting and analytics. And the enterprise needs, corporate governance, permissioning, security, work flows and audit trails that can align with the horizontal and vertical structures of the organization.
  • Sprinklr’s SIREn platform provides an Enterprise Social Relationship Management (ESRM) Platform and related services encompassing:
  • Social Campaign Management System
  • Social Analytics Management system
  • Social Audience management
  • Social Media Management System
  • Social Reporting
  • Social Analytics
  • Social Monitoring & Moderation.
Modern Marketing & AdvertisingMedia EngagementData AnalysisSocial Media ManagementModern CareMedia Strategy+11

Hdfc standard life insurance

Intern

Apr 2009Jun 2009 · 2 mos · Bangalore

  • analyze the various policies.

Education

Cardiff University / Prifysgol Caerdydd

MBA — Marketing and Strategy

Jan 2009Jan 2010

Bangalore University

BBA — Marketing

Jan 2006Jan 2009

Stackforce found 100+ more professionals with Social Media Management & Data Analysis

Explore similar profiles based on matching skills and experience