Apr 2017 – Apr 2018 · 1 yr · Mumbai Area, India

• Led the Business Development, Content Production & Entertainment Marketing mandate. Managed a cross –functional team to develop promotional and marketing activities, broadcast designs, publicity, and creatives for movies and OTT platforms. Successfully created reputation as a preferred agency for every large production house in Bollywood & Hollywood studios based in India
• Worked and collaborated with top-notch brands of India such as Reliance Entertainment, Fox Star Studios, Star Plus, Balaji Telefilms & Motion Pictures, Disney, Viacom 18 motion pictures, Dharma Films, Excel Entertainment, Sony Pictures & MSM, Red Chilies Entertainment, Zee Studios, Yash Raj Films & Amir Khan Productions for multiple campaigns.
• Revenue Maximization & Monetization: Grew business ($US 1Mn to $US3Mn) via content creation and new business development. Developed marketing and media planning strategy for producers and directors of Bollywood and Hollywood films and the Indian arm of OTT platform VIU (operated by PCCW media).
• Played a key role during the relaunch of VIU India. Supervised creative campaigns and executed marketing campaigns for original Hindi and south Indian shows Social, Spotlight 2, Pelli Gola, Social, Kaushiki, Tamanna, Nila, Madras Mansion and Love Lust Confusion, resulting in a 30% increase in MOU and a 20% increase in app installs.
• Partnerships & Collaborations Forged:Forged strategic alliances and partnerships with films and digital content platforms, operating within tight budgets to ensure healthy box office openings.

Sep 2015 – Mar 2018 · 2 yrs 6 mos · Mumbai Area, India

• Founded the Branded Content agency & led content creation for 45 blockbuster films in India & eventually merged with THEN in 2017. Shot and trained top Bollywood stars for underwater sequences for films including titles like Amazon Obijjan, Rangoon, Dishoom, Kalakandi & Ananya Birla’s music album.
• Drove Branded Content for Blockbuster films via Strategic Partnerships & Alliances with Movies, Digital Content Creation and executed underwater Shoots for Films &Television thereby generating significant revenues and a healthy bottom line.
• Key Projects & Launches Spearheaded –Padmavati, Simran, Jolly LLB2, Brothers, Bombay Velvet, Beimaan Love, Singh is Bling, Udta Punjab, Bahubali2, Badrinath Ki Dulhania, Spiderman, Mohenjodaro, Chef, Azhar, Prem Ratan Dhan Payo, Phillauri, Simran, Humari Adhuri Kahani, Force-2, Rocky handsome, Gangajal, Dhadak, Hitchki, Gold and Sanju
• 2016 - Recipient of the Most Talented content marketing professional award at the Content Marketing summit & awards

Dec 2010 – Sep 2014 · 3 yrs 9 mos · Mumbai Area, India

• Major Market Launches & Revenue Projects Led
• Prime Focus World (Now DNeg): Drove marketing strategy for key verticals – VFX, Animation and 2D to 3D conversion. Created sales strategy and positioned India as the top studio globally leading to securing major projects including Sincity 2, Gravity, Maleficent, Total Recall, and The Spiderman
• Fox Star Studios (Films):” Launched strategic campaigns and innovative targeted marketing initiatives for eight films in the portfolio that grossed between USD $ US4-8m as well as the Hindi film Bol Bachchan revenue of $16M surpassing expectations.
• Portfolio of Films: Bol Bachchan, Ekk Deewana Tha, London Paris New York, Raaz-1, Jannat 2 & Jolly LLB
• Balaji Motion Pictures & ALT Entertainment (Films): Led marketing & revenue vertical for the studio and delivered revenue of USD 500k dollars within 6 months via in-film placements & sponsorships.
• Key Films: Ragini MMS, Dirty Picture, Kya Super Cool Hain Hum, Taryachet Bhet (Regional).
• Introduced digital to market alternative cinema, creating a marketing case study for Ragini MMS.
• Created out-of-the-box, edgy marketing campaigns which helped deliver USD 1m of additional revenue for 3 films.

Jan 2009 – Oct 2010 · 1 yr 9 mos · Mumbai

• Built an industry first digital proposition, launched bindassbuddies.com and developed a content repository (Short Format Content) that resulted in selling it as an AFP property for $US750k. UTV Bindass went on to become the No 1 youth channel in the country
• Delivered channel GRP from 14 to 41 and driving UTV Bindass from 4th to market leader positon as No 1 youth channel in its genre for a period of 2 years. Conceptualized and launched the first 360 property Campus Attack, across 200 college’s pan-India, bringing together TV, digital and on-ground marketing and using UGC to drive the property.
• Re -launched the brand via “Just Because I’m Bindass” campaign, established the channel as “unapologetic, bold” & with “a voice of its own”. Achieved 40% increase in viewership in 90 days & secured 35% increase in advertising revenues by year-end.
• Key Launches-Emotional Atyachar –Season 1 &2 (Cheaters –American Format), Dadagiri & Big Switch

Feb 2007 – Jan 2009 · 1 yr 11 mos · Mumbai

• Launched & managed the promotion of nine primetime, high viewership shows, maintaining share in a highly competitive market. Spearheaded launches of big-budget marque format properties including Indian Idol season 2&3, Big Boss-1, Jhalak Dikhla Ja-1

Feb 2005 – Sep 2006 · 1 yr 7 mos · Mumbai Area, India

• Set the premise for brand basis research, competitive scenarios, insights & market intelligence. Conceptualized and designed innovative properties for Zee TV and Zee Studio, such as brand campaigns, vignettes, contests, and on-air properties to increase salience, resulting in a 100% increase in viewership.

Jun 2002 – Jan 2005 · 2 yrs 7 mos · Mumbai

• Developed sales pitches winning clients for the agency & designed media plans resulting in increased brand share for clients Godrej durables, Standard Charted Mutual Fund, AXN, L&T, (Citi Bank), Animax, Asian Paints, Virgin Records and Cadbury