May 2025 – Present · 1 yr · Bengaluru · Hybrid

• Hawky.ai is an AI-native creative intelligence platform revolutionizing performance marketing for B2C brands, agencies, and creative teams. Bengaluru-based creative intelligence platform that helps brands and agencies make creative decisions based on data, not opinions. Hawky analyzes large volumes of ad campaigns, decodes competitor strategies, and surfaces what’s actually working at a granular creative level (hooks, formats, copy, visuals), so teams can brief, test, and iterate much faster.
• Evangelizing Hawky.ai’s creative-intelligence and ad-optimization narrative to agencies, brands and growth teams.
• Supporting business-building visibility through hiring-related promotion for Hawky.ai ad-tech sales roles.
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• Publicly associating with founders or team members in Hawky.ai ecosystem posts
• Working with over 40+ brands today, exploding into the global markets soon. DM for a demo today!
• Website: www.hawky.ai

Apr 2020 – Present · 6 yrs 1 mo · Bengaluru · On-site

• We are strategically engaged with A GLOBAL Capital Fund-a €2.5 billion structured capital fund registered in the Netherlands-to identify promising companies seeking growth capital through equity, debt, or hybrid instruments.
• The GLOBAL Capital Fund is sector-agnostic and open to opportunities across various geographies, including Australia, focusing on fundamentals like business models, cash flows, and growth potential rather than industry labels. It offers customized financing solutions, distinct from traditional VC or bank lending, and is professionally managed by an experienced investor with over 17-20 years of global investing across multiple cycles. The fund has a proven track record in AI/tech, mining/natural resources in Australia/Africa, and other scalable businesses, backed by institutional processes including diligence and governance.

Oct 2019 – Jun 2025 · 5 yrs 8 mos · Bengaluru · Hybrid

• I held a leadership role in the development of company-wide processes and procedures that will improve productivity, manage risk, bring efficiency and support company growth and profitability while I work across departments and skills.
• of time for the group.
• Worked across leadership, CRO-office and cross-functional priorities to improve productivity, execution, growth planning and digital capability building. Supported founder and CXO communication, company-wide goals, strategic projects and business operations while helping shape new revenue streams and business expansion programs.
• Empowering millennials & GenZ targeted digitally innovative brands to strategise & execute digital campaigns effectively and maximize returns, setting up digital center of excellence.
• Leading in house studio, digital marketing measurement initiatives, digital content strategy, digital learning & enablement, digital asset enhancement, digital consumer engagement initiatives, social listening and digital innovation initiatives.
• I have been instrumental in the conceptualization and implementation of several successful new business verticals to the Verse Innovation group. Actively helped company raise over 950m$, the biggest raise at that point

Jun 2017 – Feb 2026 · 8 yrs 8 mos · Bengaluru Area, India

• As a member of the Digital Marketing Advisory Board at IIB Council (EC Council), we help shape education and certifications worldwide. To date we offer two certifications for digital marketeers: Certified Digital Marketer (CDM) and Certified Internet Marketing Practitioner (CIMP)
• As part of the Board we are responsible for the development and the maintenance of IIB-Council certification matters. We manage the ethical standards of the certification holders and the quality of the certification.
• We are committed to creating a positive impact to the Business Technology profession.

Jun 2016 – Oct 2019 · 3 yrs 4 mos · Bangalore, Karnataka

• Being a CMO right now means experiencing the buzz of knowing that anything is possible and then feeling the challenge of deciding where to focus with clarity and confidence. Our business is to support, consult and execute the making of these decisions. We bring together data, creativity and platforms to help the best brands in the world make the futures they want by making better choices today. We're a part of a GroupM and WPP global network of local media agencies. Managing & Mentoring the "Future Stars of the Digital Age" down South at WaveMaker Global. Successfully grew the digital business 4 folds over the last 2 years.
• Key Initiatives:
• Leading the Digital Strategy and Marketing Technology ( MarTech ) Roadmap
• Drive the Digital Transformation and building capabilities that focus on Data, Analytics, Content and Automation to drive an omni channel customer journey
• Lead the cross functional transformation efforts by driving execution of strategic priorities.
• Drive Mar Comm & Digital Media strategy for WM's gamut of clients.

Feb 2014 – Jun 2016 · 2 yrs 4 mos · Bangalore

• Setting up the Global HQ operations in India, Bangalore & Kochi for the NZ based startup, founded in 2010 by Stephen Fleming, Brendon McCullum and CEO Simon Baker, CricHQ is unique, encapsulates social media and is the predominant online community for cricket boasting the world's largest online coverage of Cricket with over 120K matches and 1,200K players from every international cricketing nation and over 150 Cricket governing bodies. We roped in over 500k USD from 22 Indian and International cricketers paving the way for Singapore based Tembesu Partners leading with a 10 Mln$ round. Post the acquisition of Bristol based sports tech paltform My sports tech, our goal was to make CricHQ the largest cricket live streaming platform in the World.
• Managed a big ticket launch campaign involving over 16 indian and internationally famed cricketers during the IPL. Made strong inroads into Srilanka cricket board, 6 Indian state cricketing boards and over 600+ locally managed grass root level clubs and associations in India. Tracked, scored, captured over 28k cricket matches with over 10k cricketer profiles over a span of 12 months from launch. Actively helped the company raise over 4Mln$ being part of the core business team.

Jan 2014 – Jun 2016 · 2 yrs 5 mos · Bengaluru

• Actively helped the company achieve over 1mln$ ARR in a span of 6 months, and raise over 250k$ in Seed round.

Mar 2012 – Feb 2014 · 1 yr 11 mos · Bangalore, India

• A Creative collaborative platform, on the Internet & Mobile, India’s Own Social Media Platform for the creative community founded by Shekar Kapur & A.R.Rahman. Qyuki was funded by Cisco Ventures. What started as the Facebook for creative minds, eventually went on to become one of the largest talent management and social content company in the country. Played an active role in helping company raise over 14$Mln within 16 months of operations by being part of the core fund raise round.

Apr 2010 – Mar 2012 · 1 yr 11 mos · Bengaluru Area, India

• General Manager – Online and Mobile Ad Sales, Revenue: 4Mln$
• Vdopia is the largest Video Ad Network that targets Indians across the world. Took Vdopia through it’s biggest success with the ICC T20 WC on www.espnstar.com in the year 2011.

Apr 2009 – Apr 2010 · 1 yr · Bengaluru Area, India

• Regional Head – Advertising Sales – South, Revenue: 3 Mn$
• Achieved over 130% on India cricketing events and over 330% on niche properties like the US Open 2009. Added close to 14 new clients.
• # Awarded an incentive trip to London : UEFA Champions League game (Arsenal – Chelsea) purely in appreciation of performance.

Sep 2006 – Apr 2009 · 2 yrs 7 mos · Bengaluru Area, India

• Manager South – Advertising Sales, Revenue: 1.5Mln$
• Consistently achieved targets year on year, on both AXN and PIX, single handedly signed 1.5Mln$ worth of Annual commitments.

Feb 2003 – Sep 2006 · 3 yrs 7 mos · Chennai Area, India

• Senior Executive – Sales and Marketing, TN and Kerala, Revenue: 1.9Mln$
• Single handedly achieved 170% of sales target in the first financial year and 110% last in its previous and first year of operation where I led the design and implementation of all sales and marketing strategies

Apr 2001 – Feb 2003 · 1 yr 10 mos · Bangalore

• Snr.Officer – Corporate Relations