Apr 2024 – Apr 2025 · 1 yr · On-site

• Product Lead for the Overall Growth & Monetisation Workstreams.

Oct 2021 – Mar 2024 · 2 yrs 5 mos · On-site

• PharmEasy is India’s largest online retailer of Medicine, Healthcare & Diagnostics Related Products.
• Product Lead for the overall Acquisition charter. Extensively worked on improving the SEO traffic (100% imp. in 1 year), building and driving Content to Commerce Strategy (+5% GMV Gain), and improving Home to Order Funnel for Apps (+1% imp.)
• Product Lead to build the Personalization & Recommendation Charter from the ground up - with the goal to personalize the user's experience (near real-time) and build recommendation levers to cross-sell newly launched verticals. Post 15 months into it, this theme was driving 4% of the overall Business GMV.
• Product Lead for the Search Experience charter – primarily working with Data Science to improve the Relevance and Ranking of the Search Results for better conversion. Driven multiple experiments to improve the Search to ATC by 1%.

Dec 2020 – Sep 2021 · 9 mos · On-site

• Product Lead for the Growth Charter – where most of the work involved working on promotion constructs to improve the “Revenue/Promotion Spend” ratio. Improved this metric by 15% over the period of the next 9 months.
• Product Lead for Platform capabilities - Modularisation, Discovery, Segmentation, A/B. The biggest highlight was building a platform to categorize users into different segments and showing them different layouts on the Home Page with the capability to experiment among layouts. This improved Home to Order Funnel by 1.5%

Nov 2018 – Nov 2020 · 2 yrs · Faridabad, Haryana

• Lenskart is one of the world’s leading online retailers of Eyewear
• Headed the Product Management and overall P&L for the Lenskart US Online Business. Took the ownership of starting the vertical from scratch & since launch, achieved Quarter-on-Quarter Revenue Growth of 100%, making the vertical a significant contributor to overall Revenue at Lenskart
• Lead the Entire Product Development Lifecycle for Ecommerce Website, Apps & the Supply Chain Infrastructure with the team of 10 Engineers
• Improved the Website Conversion Rate by over 100% – By Achieving Product-Market Fit, By Identifying Right Market Segment & Top Performing SKUs, By Optimizing Product Pricing & Positioning, By Building Scalable Promotion Strategies & Customer Feedback Channels, and Optimizing the UI/UX & Overall User Flow across Funnel
• Improved NPS by over 50% – By Reducing the Post Order Delivery Time & Improving the Exchange / Refund Mechanism
• Improved Customer Repeat Rate by Over 20% - By Introducing Variable Rewards on completing Key Actions
• Built from Scratch the Entire Supply Chain Infrastructure for International Deliveries (India to the US). In the following next 1 Year, Reduced the Logistic Cost by 30% and Delivery Time by 20%.
• Lead & Coordinated Efforts across Stakeholders (CXO’s) and internal business functions like Marketing, Operations, Customer Support & Finance.
• Headed the Product Management for Lenskart’s Online Singapore Business. Also led the Product Development of Subscription-Based Contact Lens Selling Website: Aqualens.in

Jun 2018 – Oct 2018 · 4 mos · Gurgaon, India

• Policybazzar is India’s Largest Online Portal that sells Insurance & the related products
• Worked in sync with Product & Marketing Team to build SEO Strategy for the new inhouse Project of Policybazaar – Docprime.com – ( An Online Doctor Consultation & Healthcare Platform). Increased overall Organic Traffic from 0 to 100K within three months of launch.

Dec 2015 – Feb 2017 · 1 yr 2 mos · Delhi, India

• While still in Engineering college, the entrepreneurship bug hit me in 2nd year and I started building Coachgator. Coachgator was a platform that helped Students in deciding the right Coaching Institution for their High School Studies & Entrance Examinations
• Lead Product, Marketing, and Sales. Also raised a small seed fund to finance the operations of the company
• Grew Customer base to 1000+ Students and 50+ Coaching Institutes
• Had to shut it down as things didn't go as expected but learned a lot in this role and it set up the base for my entire career ahead.