Feb 2021 – Nov 2024 · 3 yrs 9 mos · San Francisco Bay Area

Dec 2017 – Jan 2021 · 3 yrs 1 mo · San Francisco Bay Area

• Automation Anywhere is a global leader in Robotic Process Automation (RPA) – the fastest-growing segment of the enterprise software market. AAI has 4000+ enterprise customers in 90 countries, 2500+ employees, 42 offices, and 1900 channel and technology partners including Microsoft, Salesforce, IBM, Deloitte, Accenture, PwC and Cognizant. In two rounds of funding, AAI has raised $840M, at a near $7B valuation, led by Salesforce Ventures, Softbank, NEA and Goldman Sachs.
• Global head of product marketing, responsible for the complete product portfolio including the industry-leading Enterprise RPA platform, AI-powered IQ Bot, Bot Insight for smart analytics, Discovery Bot for process discovery, and the mobile app
• Strategic messaging and positioning for corporate, platform and solutions
• Introduced the industry's first RPA-as-a-Service offering on the pioneering Cloud-native platform
• Introduced the free Community Edition, scaled to 300K+ users
• Built and managed the Analyst Relations function, with AAI as the industry leader on Gartner Magic Quadrant for RPA for 3 consecutive years, Forrester, IDC, Everest Group, NelsonHall, Ovum and more
• Introduced the competitive & market intelligence function with a global team providing deal support as well as critical feedback loop into product innovation that focuses on wins

Jul 2017 – Dec 2017 · 5 mos · San Francisco Bay Area

Nov 2015 – Dec 2016 · 1 yr 1 mo · Pleasonton, CA

• Led the development and GTM launch of ThinkHR’s corporate compliance and employee training platform that included an enterprise learning management system (LMS) and a vast library of 100s of employee compliance and learning and development (L&D) training courses.

Mar 2015 – Jul 2015 · 4 mos · Santa Clara, CA

• Brought on to spearhead Saggezza’s entry into the customer engagement and enterprise communication market.
• Introduced a portfolio of orchestration and implementation services, structured on top of Saggezza analytics platform, for enterprise customer engagement, customer journeys and multichannel communication.
• Developed top-line industry analysts relations (Gartner, Forrester, IDC) and with vertical-specific PR firms

Sep 2013 – Oct 2015 · 2 yrs 1 mo · San Jose, CA

• Coggno is an enterprise training marketplace and an online Learning Management System (LMS). From mandatory compliance courses to continuing education units and everything in between, Coggno is the ideal platform for enterprise trainers to host certifications and courses targeting a wide range of industries and verticals. For professionals, it is a perfect destination to acquire required credentials, improve knowledge in their specific areas of concentration and turn themselves into ideal candidates for a wider range of jobs in the market.
• I advise Coggno on its marketing planning and execution, providing knowledge and guidance and contributing in building a marketing framework to help Coggno ramp up its online marketing, automate its lead generation programs and raise its brand awareness to the next level.

Apr 2010 – Feb 2015 · 4 yrs 10 mos · San Jose, CA

• Doxee delivers enterprise-class SaaS products and services for customer data management, multichannel customer communication and enterprise document production for banks, telcos, insurance providers and utilities worldwide.
• Launched Doxee USA as a beachhead and Doxee's first presence outside of its Italian HQ. Managed all marketing, branding, demand gen and channel development - from positioning, pricing and messaging to complete inbound and outbound marketing strategy and execution including domestic and global websites, email marketing, social media, and analyst relations.
• Developed, from the ground up, a new corporate identity, Doxee, transforming a 10-year old Italy-centric brand into a global player, from securing founder buy-in for company re-naming to corporate identity design and rollout
• Secured Doxee’s first-ever ranking on the coveted Gartner Magic Quadrant through successful launch and management of top-tier analyst relations programs. Doxee was selected for a second year running, overtaking Adobe in the process, and was the highest ranked private company on the 2015 Gartner MQ
• Worked with internal and external content developers, designers and agencies to generate a full set of sales enablement tools including brochures, whitepapers, data sheets, product demos and customer videos
• Introduced CRM, marketing automation, email marketing, publishing platforms and other demand generation and sales management systems across the global offices

Feb 2007 – Mar 2010 · 3 yrs 1 mo · London, United Kingdom

• Managed channel sales and new business development through partners and distributors in Europe and South America.
• Established company’s Western European operations in London, UK. Expanded EU client base in banking, finance, utilities, and other verticals by securing sales with $50M-$1B revenue clients.
• Successfully developed a worldwide partnership with Xerox Global Services (XGS) resulting in net-new revenue streams in Europe and the Americas

Nov 2002 – Jan 2007 · 4 yrs 2 mos

• Managed development, global deployment and marketing of company’s flagship enterprise suite of products.
• Led a cross-functional team of 35+ across offices in Europe, Asia and USA. Increased product sales from launch to over 30% of company’s annual revenue in less than 3 years
• Won “Xerox Partner of the Year” award for successful channel management and joint product rollout to enterprise customers worldwide
• Developed MRDs, PRDs and managed product releases to market, beta programs and all aspects of sales enablement

Aug 1998 – Nov 2002 · 4 yrs 3 mos

• Executed business analysis and professional services for clients and partners including Xerox, IBM and Océ
• Led a professional services team to deploy company’s largest project to date - a ‘Tax Notification System’ for the IRS of Singapore. Resulting system served the entire population of Singapore
• Delivered proofs of concept, technical presentations, training, seminars and consultancy services