Mar 2021 – Oct 2024 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• AI English Teaching app with 1Mn+ downloads | 4.3% conversion (STT, TTS & multi LLMs)
• Fully autonomous speech-based app that leverage Speech-to-Text, LLM conversational workflows & Text-to-Speech
• Perfected paid retention (25% on Week 8); engagement (33mins on D0; 37% D1 retention)
• Freemium app selling subscriptions in India, MEA & Europe (conversion rate: 2.8%)
• AI framework to teach any subject, TTS tonality based on user emotion
• Built Multi-modal LLM system for voice AI, MCQs, video, in-chat memes & gamification
• Conversational teaching units with 80% of all users choosing to speak rather than text
• Designed product-led virality loops (48% users shared); adult monetization experiments
• Multi-model LLM infra leveraging on-demand image creation
• Sold Live Class business in 2024; Taught 150k students; $375,000 ARR in 2023;
• 50%+ paid retention & 95% attendance; drove avg ticket size from 12 to 36 classes
• Perfected group-class model (2.3 learners / class), hit CM2 profitability in two years
• Achieved 0 calling with ops automation for scheduling & dashboards for 200+ teachers
• Pivoted 45 member org, reallocating capital & team to focus on AI app business
• Journey:
• Started a company with 4 co-founders and 240k capital selling Live Classes for Communication / Music & Art
• Accepted to YC batch 2021 & Raised 1.9Mn over all rounds
• Built CM2 positive company with 375k ARR
• Pivoted to AI in under 3 months
• Sold Live Class business

Jan 2021 – Mar 2021 · 2 mos

• Owned the flagship app for K12 - 75Mn downloads | 5Mn conversions
• Steered learning during covid: 50Mn users studying for 6 months; 80% D3 retention
• Built a 0-1 speech-first product to teach English using NLP / STT / TTS / ML, 3D models with 450 people in under 1 year; 35% retention at W4; highest across all BYJU’S products
• Launched 3 new subjects across 5 boards; built learning systems that led to 40% spike in engagement | 2x time spent on the app | 3x conversion. Team of 14 PMs + Analysts.
• Growth levers: India’s largest Quiz contest for 20k schools / 6 Mn kids each year (ran for 4 years) & BYJU’S National Aptitude test for all ages, 2nd best CAC channel for BYJU’S
• Built true personalisation over knowledge graphs; tying learning outcomes to effort

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Launches:
• English Learning: Built a 0-1 speech-first product for India combining STT / NLP / TTS / ML, 3D models, pedagogy & learning content creation. 450 member team, 1 year TAT, best engagement / retention numbers across all existing products.
• Built and executed Live Classes on Byju's the Learning app for grades 4th to 12th, during the covid situation, to ensure that kids had access to Free scheduled classes in a time of uncertainty
• Feature addition drove app engagement and retention with users who experienced a Live Class 80% likely to return for another session.
• Led to Byju's app crossing the 50Mn download mark
• Launched Social Studies for grades 6-8 in the app
• Took over the analytics team and revamped the processes facilitating easier access & quicker decision TAT across products
• Launched a stand alone Discovery School Super League app to allow students to continue to participate in India's Favourite Quiz show from the comfort of their homes. Targeting 50k schools in the 3rd year of it's inception
• Functional:
• Building Data synergies across the org
• Driving cross functional pods on new initiatives
• Fast paced / market driven development
• Design & customer centric product development on long term products

Apr 2019 – Oct 2019 · 6 mos

• Handling a team of 5 PMs across two applications - Byju's the Learning App and a stealth product
• Launched during this stint:
• Picture in Picture
• Refined Search
• Interactive Question types
• Recommendations / Content Personalization
• Study Techniques and Pedagogy features
• Adaptive Journeys
• Adaptive Questions
• Bookmarks
• Local Notifications
• Launched the 2nd season of Discovery School Super League. Reaching 6 Mn students across 20k schools.
• Additionally built out a new product line to be launched in 2020

Apr 2018 – Apr 2019 · 1 yr

• Strategic Plays:
• Rolled out Discovery School Super League which covered 5Mn school kids across 15k school in India
• Transitioned Byju's The Learning App through it's first major redesign panning Journeys, Library, Test, Practice & homepage across android mobile / tablet & iOS
• Led an overhaul of the onboarding funnel resulting in a 8% increase in top of the funnel users and 5% increase in educational outcomes
• Launched Google Home / Assistant Action "Talk to Byju's" covered under key Google's Actions events as the education action from India
• Functional:
• 1. A/B experimentation across features / roll outs
• 2. Data framework & reporting + iteration
• 3. Leveraging third part tools / integrations

Sep 2017 – Apr 2018 · 7 mos · Bengaluru Area, India

• Built the Live TV offering serving 220+ channels across 9 languages
• Crossed 17Mn DAU through meticulous programming, outbound comms & growth drivers
• Driving organic growth for the video section on the application by 30%
• Built machine learning algorithms to incorporate Video content into the recommendation engine driving Dailyhunt's daily feed watched by over 25Mn users (MAU 80Mn)
• Designed & built the daily memes / UGC content creation vertical at Dailyhunt.
• Built workflows for content curation, risk systems to flag content & reporting mechanisms
• Became Dailyhunt's biggest shareability drivers for the app

Mar 2016 – Sep 2017 · 1 yr 6 mos · Mumbai Metropolitan Region

• First Indian to attempt & successfully kayak across the West Coast of India solo.
• Covered 6 states & 3 Union Territories.
• 1. Product Life Cycle: Took an improbable idea, built a sellable product and took it to successful completion: Kayaked from Dwarka to Kanyakumari in 83 days breaking the Limca Book of records
• 2. Product Fit & ROI: Built a web series for SF Watches that hit 1 million views on Youtube
• 3. Social Media & PR: Reached 3 Lakh users on social media through the expedition
• 4. CSR: Raised and donated money to the children's NGO, MagicBus.
• 5. Outreach & Free Inbound: Featured in Sports Illustrated, Redbull India, Hindu, Times, Indian Express, National Radio, Indian Express, Deccan Chronicle

Nov 2015 – Mar 2016 · 4 mos · Powai, Mumbai · On-site

• Providing colleges with curriculum-integrated Industry Visits(IVs)
• 1. Established pricing models for IVs in 3 regions pan-India; with different travel preferences
• 2. Integrated the sales process into IV execution, feedback & customer retention
• 3. Launched a new vertical for colleges; including training & roll-out to colleges
• 4. Grew the sales funnel by 50% q-o-q, taking over as National Sales Head
• 5. Transitioned the company from a system of excel sheets to a project management system

Nov 2012 – Nov 2015 · 3 yrs · Mumbai

• AppsDaily Platform.
• Distribution of mobile apps & services, easing discovery & payments
• Network of in-store salesmen at 3,500 retail stores installed the platform on customers devices
• 1. Handled the highest grossing segments, Games & Music; including 2 national aggregators
• 2. Worked closely with game developers on SKUs and engagement drives to drive purchases
• 3. Services accounted for 15% of all revenue from the platform
• 4. Used analytics to identify 31 key stores (1%) & right incentives to acquire high paying users
• 5. Built analytics for monitoring platform health for both Investors & Product Management
• 6. Responsible for Product Development, Sales Training & Customer Care
• 7. Built a model for dissemination of HD Games (big file sizes) in a retail environment
• AppsDaily Live.
• Conceptualized, built & executed a pilot across 12 cities reaching 250 stores to
• 1. Install 10 popular mobile apps free-of-cost to 27,000 customers at point of sale in minutes
• 2. Pioneered retail-led installations at online CPI rates; including attribution & activation
• 3. Headed a team of 4 PMs and a sales team of over 300 on-ground personnel
• Responsibilities
• 1. Go to Market: Handled multiple retail products through the course of 3 years.
• 2. Product Life Cycle: From ideation to successful roll out.
• 3. Customer Engagement: Used data analysis to better customer retention & engagement.

Aug 2009 – Apr 2012 · 2 yrs 8 mos · Mumbai Metropolitan Region

• Mobile TV service – Mundu TV (#1 downloaded app worldwide on OVI store for 2 yrs)
• 1. Mobile – Building a cross-platform product, with in-app mar-comm, enabled with analytics
• 2. MIS system – Built a system that analyses geography, prime-time & device usage
• 3. Established a retail laptop presence as a sales channel to combat payment problems
• 4. Customer acquisition through email/sms/in-app marketing and online store fronts
• 5. Website & mobile app wire framing, payment mechanisms, packaging & promotions, user personas
• 6. User retention: Email, SMS & event promotions
• 7. JV with Zee Ltd.: Led a 22 member tech team to deliver on mobile development & execute marketing initiatives
• 8. Development for Mundu TV - Blackberry App

Jun 2008 – May 2009 · 11 mos · Greater Delhi Area

• One of 13 campus ambassadors chosen across India.
• Represented Google on campus and worked on building multiple initiatives ranging from Tech Festival sponsorship, Google Coding contests to their Product Championship.

May 2008 – Jul 2008 · 2 mos · Greater Delhi Area

• Analytics & Computer forensics for the Fraud Investigation & Dispute Services (FIDS)
• |- Headed a Data Analytics team, assisted by an associate consultant and an analyst.
• |- Delivered on Analytics of 3 live company projects & exposed instances of fraud
• |- Established protocol for data analytics to be followed by the team

May 2007 – Jul 2007 · 2 mos · Greater Oldenburg Area

• Analysis and research on the project tracing the origin of profitable ideas
• Was commended & rewarded by the venture capitalist team funding the chair of Entrepreneurship