Nov 2021 – Feb 2026 · 4 yrs 3 mos · Bengaluru, Karnataka, India · Remote

• >Developed and implemented comprehensive content strategies across blogs, website, social media, whitepapers, and email, with a focus on driving meaningful engagement and generating inbound leads.
• >Led and mentored a diverse team of writers, designers, and freelancers to ensure cohesive content creation that aligns with xcube Labs’ vision and quality standards.
• >Collaborated closely with product, sales, and marketing teams to conceptualize and execute high-impact campaigns and thought leadership initiatives.
• >Established structured processes for content SEO optimization and performance analytics to enhance reach, engagement, and conversion continually.
• >Produced a broad range of executive-level content assets, including case studies, reports, eBooks, and guides to highlight [x]cube Labs’ innovation and value for enterprise clients.

Apr 2021 – Feb 2026 · 4 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

• Strategic GTM Leadership: Spearheaded the global Go-to-Market (GTM) strategy for Upshot.ai’s B2B SaaS platform, positioning it as a market leader in user engagement and gamification.
• Revenue Impact: Directed demand generation engines and high-potential account targeting, directly contributing to a $2M+ annual pipeline and boosting lead conversion rates by 18%.
• Product Marketing: Partnered with engineering and product teams to translate complex AI/ML capabilities into compelling value propositions, significantly shortening the sales cycle for enterprise clients.
• Data-Driven Growth: Established comprehensive analytics frameworks to forecast trends and optimize campaign performance, transforming raw data into actionable insights that reduced customer acquisition costs (CAC).
• Thought Leadership: Authored high-level whitepapers and facilitated webinars on AI adoption, establishing the brand as a trusted authority and driving organic inbound traffic.

Mar 2021 – May 2023 · 2 yrs 2 mos · Hyderabad, Telangana, India

• >Managed integrated marketing campaigns, elevating brand presence and market share.
• >Oversaw content creation, digital outreach, and event strategies to expand customer base.
• >Coordinated with design and analytics teams to align creative output with business objectives.

Dec 2019 – Jan 2021 · 1 yr 1 mo · Mumbai Area, India · On-site

• >Devised and implemented international marketing strategies to drive product adoption and market entry.
• >Conducted market research and produced actionable documentation for leadership decision-making.
• >Launched new products via multi-channel campaigns, leveraging digital and social platforms to build awareness.
• >Tracked campaign performance using Google Analytics and Freshsales; learned HTML, CSS, and JavaScript for website updates.
• >Managed design teams for high-visibility events including RSA and NullCon.

Feb 2019 – Jun 2019 · 4 mos · Hyderabad, Telangana, India · On-site

• >Supported branding initiatives for diverse client portfolios by conducting market analysis and developing brand collateral.
• >Assisted in crafting compelling narratives and visual assets to strengthen brand identity.

Jun 2014 – Aug 2016 · 2 yrs 2 mos

• >Investigated high-value transactions for Amazon Web Services, ensuring compliance with international sanctions and risk protocols.
• >Identified and mitigated fraud risks, contributing to robust security standards and customer trust.

Jun 2014 – Jul 2016 · 2 yrs 1 mo

Feb 2013 – May 2013 · 3 mos · Greater Bengaluru Area

• Collaborated with the admissions coordination team to understand and optimize criteria for management program entry.