Kavin Surya S R

Digital Marketing Specialist

Kochi, Kerala, India4 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Achieved 30-45% YoY MQL growth.
  • Delivered 3x-6x ROAS on high-intent campaigns.
  • Expert in reducing CAC while increasing revenue.
Stackforce AI infers this person is a Growth Marketer specializing in B2B and B2C performance marketing.

Contact

Skills

Core Skills

Performance MarketingB2b Lead GenerationPpc ManagementDigital Marketing

Other Skills

Google AdsMeta AdsSEOPaid Social Media AdvertisingCROAmazon AdsFacebook AdsLinkedIn AdsGoogle PPCTeam ManagementWebsite PromotionLinkedIn Business ManagerPersonal BrandingSocial Media Optimization (SMO)Social Media Management

About

Growth Marketer | Scaling B2B & B2C Revenue Through Performance & Experimentation Google Ads not driving results? ROAS dropping? Leads coming in—but not converting? That’s where most campaigns fail. Not in execution—but in strategy. I’m Kavin Surya, a Growth & Performance Marketer with 5+ years of experience helping B2B and B2C brands scale profitably across the US and GCC markets. I focus on one thing: revenue-driven marketing. Not impressions. Not vanity metrics. Just measurable business growth. 🚀 What I Do I build and scale full-funnel growth systems: Traffic → Conversion → Retention → Revenue 🔹 Turn underperforming ad accounts into scalable acquisition engines 🎯 Improve lead quality (not just volume) 📉 Reduce CAC while increasing ROAS 🤝 Align marketing with actual sales outcomes My Approach Growth is not about “running ads.” It’s about structured experimentation. 1️⃣ Deep dive into business model & unit economics 2️⃣ Identify high-intent acquisition opportunities 3️⃣ Build conversion-focused funnels 4️⃣ Launch data-driven campaigns 5️⃣ Test, analyze, optimize 6️⃣ Scale what works Core Expertise 📊 Performance Marketing (Google, Meta, Amazon Ads) 📈 B2B Lead Generation & Demand Generation 🛒 eCommerce Growth & Funnel Optimization SEO & High-Intent Content Strategy ⚡ Conversion Rate Optimizations (CRO) 🧩 Market & Competitor Analysis Industries I’ve Worked With 💻 SaaS & IT Services 🔐 Security & Access Control Solutions 🏨 Hospitality & Lifestyle Brands 🛍️ D2C & eCommerce (including pet & home décor) How I Work - I don’t operate in silos. - I work closely with sales, product, and leadership teams to ensure marketing directly impacts pipeline and revenue—not just traffic. Every campaign is built around: 📌 Clear KPIs 🧪 Measurable experiments 🔄 Continuous optimization Let’s Connect If You’re 🚀 Scaling and need a performance-driven growth engine 📉 Struggling with ROAS, CAC, or lead quality 🔎 Looking for a structured audit of your marketing funnel 📩 DM me or email: kavinsurya.ravichandran@gmail.com 🎯 Open To 💼 Growth Marketing Roles 📊 Senior Performance Marketing Roles 🧠 Consulting & Audit Projects (US & Middle East)

Experience

4 yrs 4 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs
Current Experience

Centena group

Senior Executive in Digital Marketing

May 2024Present · 2 yrs · Kochi · On-site

  • Owned End-to-End Growth Marketing Specialist strategy and execution across Google Ads, Meta Ads, and SEO, driving 30–45% YoY MQL growth and direct revenue contribution for B2B portfolios.
  • Planned, managed, and optimized AED25K to 60K monthly media budgets, ensuring alignment with pipeline targets, CAC benchmarks, and ROI goals across Gulf markets.
  • Reduced Cost Per Lead (CPL) by 25–40% through advanced keyword strategy, audience segmentation, bid optimization, creative testing, and landing-page CRO.
  • Delivered 3×–6× ROAS on high-intent campaigns by prioritizing demand-capture channels, account-based marketing (ABM), and geo-specific performance insights.
  • Acted as Single Point of Contact (SPOC) for digital marketing across 7+ B2B websites, maintaining unified positioning, messaging consistency, and scalable execution.
  • Scaled qualified inbound pipeline by 2–4× using search-led demand generation, LinkedIn ABM, retargeting, and SEO-driven content strategies.
  • Improved conversion rates by 20–35% by leading CRO initiatives, including form optimization, CTA testing, landing-page experiments, and marketing automation flows.
  • Delivered executive-level monthly, quarterly, and annual performance reports, enabling leadership to make data-driven decisions on budget scaling, market expansion, and growth strategy.
Google AdsMeta AdsSEOPaid Social Media AdvertisingPerformance MarketingB2B Lead Generation

Aroopa

PPC Analyst

Jun 2022Apr 2024 · 1 yr 10 mos · Chennai, Tamil Nadu, India

  • Lead the planning, development, and implementation of Amazon Ads campaigns to drive outcomes based on established marketing objectives.
  • Reduce the ACOS and Increase the ROAS for the Clients.
  • Experienced in Handling International accounts and Domestic accounts.
  • Working on SEO, Facebook Ads/ Instagram Ads, LinkedIn Ads, Google PPC, And Amazon PPC.
  • Optimize landing pages for multiple campaigns.
  • Required Changes for future marketing goals based on research and analysis of digital campaigns.
Amazon AdsSEOFacebook AdsLinkedIn AdsGoogle PPCPPC Management

Ocds advertising pvt ltd

Digital Ads Manager

Jan 2022May 2022 · 4 mos · Mumbai, Maharashtra, India

  • Lead the planning, development, and implementation of digital marketing campaigns to drive outcomes based on established marketing objectives.
  • Experienced in Handling International accounts and Domestic accounts
  • Worked on Facebook Ads, and Google Ads.
  • Worked on diverse projects from industries like Dental, Real Estate, College, Academy, and e-commerce.
  • Optimize landing pages for multiple campaigns.
  • Required Changes for future marketing goals based on research and analysis of digital campaigns.
  • Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile, Programmatic and Retargeting channels
Facebook AdsGoogle AdsDigital Marketing

Mat - m a trading inc

Digital Marketing Executive

Jun 2021Dec 2021 · 6 mos · Uttar Pradesh, India

  • Possessing an in-depth knowledge of on-page and off-page optimization techniques.
  • Running Facebook and Instagram ads for the clients
  • Worked on Google Ads.
  • Creating AD Copies
  • B2B, B2C Marketing Strategy.
  • Clear understanding of the client's products, competition, industry, marketing goals, and objectives.
  • Directories submission, Article submission, web 2.0, Blog, Social bookmarking & Hands-on with social media.
  • Alibaba Product Listing and Product SEO Specialist
  • Successfully execute SEO campaigns
  • Development of all content for client's social media platforms (Facebook, LinkedIn, Twitter, Pinterest, integral)
  • Guest post approach.
  • Planned Events and Executed them successfully.
  • Funnels (Hooks & Jabs)
  • Emailing systems skills.
  • Develop and maintain all social media activity calendars.
  • Work with Google Analytics, Google webmaster, keywords planner tools, Google trend, SEO tools.
  • Implement and execute the digital marketing follow-up calendar.
Facebook AdsGoogle AdsSEODigital Marketing

Education

Bharathiar University

Master of Business Administration - MBA — International Business

Jan 2020Jan 2022

Nandha Engineering College

Bachelor of Technology - B.Tech — Information Technology

Jan 2016Jan 2020

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