Kelly Atkins — Head of Growth

I love my job because it allows me to work with inspiring people who are open to my ideas and change initiatives. I work at the forefront of marketing technology and innovation, in an environment driven by curiosity and exploration, where testing and learning are at the core of everything we do—my happy place! People often describe me as a Duracell bunny because of my passionate energy, intuitive drive to collaborate, thirst for learning, and desire to make a positive impact on customers and colleagues alike. I thrive on transformation initiatives, quickly evaluating the current state and envisioning a better future. Leading my team brings me immense joy. I prioritise creating a diverse team, with members from varied backgrounds, cultures, and life experiences, ensuring that our work reflects the diversity of our customer base. I invest time in their ideas and development, and they know the best way to get my attention is with the phrase, “Kel, have you got 5 minutes? I’ve got something exciting to show you!” Currently, I lead Digital Marketing Transformation for BT Business, focused on providing customers with the support and information they need during their research and evaluation stages through to consideration and purchase. My goal is to modernise our Martech ecosystem, invest in our people's skills to drive adoption, and build a Marketo Centre of Excellence to create automated journeys that guide customers from the top to the bottom of the marketing funnel. I’ve had the privilege of working both client and agency side, in B2C and B2B, leading transformation initiatives in all roles. One notable achievement was transforming the customer experience for mobile phone insurance by replacing paper-based T&C booklets with a secure digital self-serve portal. This project, driven by a vision to improve customer experience, was complex but led to a £1.2m cost-saving in the first year. My colleagues often call me tenacious—I’m like a dog with a bone when there’s a significant prize at the end, and I’m determined to overcome obstacles to get there. In my view, the hardest work is always the most rewarding. Outside of work, I’m passionate about self-care and well-being. I started practicing Vedic meditation ten years ago, and during COVID, I discovered yoga. Since then, I’ve completed my 200-hour yoga teacher training, 80% through my 300-hour training, and I’ve completed a 100-hour meditation and breathwork teacher training. I love every aspect of these practices—the spiritual, philosophical, and anatomical—and how they unite mind, body, and breath.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital transformation and customer experience.

Experience: 23 yrs 3 mos