Ketumaan Singh

Program Manager

Gurugram, Haryana, India3 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Improved conversion rates by 4.4% for a Fortune 500 client.
  • Reduced data process time by over 50% at ZS Associates.
  • Achieved a 3.1% increase in click-through rates through A/B testing.
Stackforce AI infers this person is a Data Analyst and Strategy Consultant in the Pharmaceuticals and Chemicals industries.

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Skills

Core Skills

Business StrategyData VisualizationData Analysis

Other Skills

Power BIStrategyInterpersonal SkillsTime Series ForecastingPresentationsLinear RegressionSales PresentationsSASRA/B TestingData ModelingExtract, Transform, Load (ETL)Executive-level CommunicationInterpreting DataDatabases

About

I am a passionate Data Analyst and Strategy Consultant with over 2 years of experience helping businesses unlock the power of data to drive decision-making and growth. With a background in Engineering from IIT Kanpur and an MBA from FMS Delhi, I have a solid foundation in both technical and business domains, allowing me to bridge the gap between data insights and strategic impact. I have honed my skills across multiple industries, from Pharmaceuticals to Chemicals, working with top firms like Accenture and ZS Associates. My expertise lies in statistical modeling, data visualization, and business analysis, where I’ve successfully delivered projects that improved operational efficiency, optimized marketing campaigns, and increased revenue. I thrive in fast-paced environments, using data-driven approaches to solve complex problems and enhance business performance. I also have a strong interest in data science, with certifications in SQL, A/B testing, and data wrangling. Career Highlights: Developed Power BI tools for a Fortune 500 chemical client, improving conversion rates by 4.4% and circularity by 5-20%. Migrated and optimized a data process from SAS to R at ZS Associates, reducing process time by over 50%. Conducted A/B testing for pharma ad campaigns, reducing ad budgets by 7.2% while increasing click-through rates by 3.1%. Areas of Expertise: Data Visualization & Dashboard Creation (Tableau, Power BI) Business Data Analysis & KPI Monitoring A/B Testing & Time Series Forecasting Quantitative Analysis & Problem Solving Statistical Modeling & Classification/Clustering Techniques Technical Skills: Programming: Python, R, SQL Software: Power BI, Tableau, SAS, Microsoft Office, pandas Certifications Certified Data Science Professional, E&ICT Academy, IIT Kanpur Data Wrangling, Analysis & A/B Testing with SQL, University of California, Davis SQL for Data Science, University of California, Davis

Experience

3 yrs 3 mos
Total Experience
1 yr 1 mo
Average Tenure
1 yr 4 mos
Current Experience

Blinkit

Program Manager

Jan 2025Present · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Accenture strategy (formerly axia limited)

Business Strategy Analyst

Aug 2019Aug 2020 · 1 yr · Gurugram, Haryana, India · On-site

  • Created dynamic E-Commerce Maturity Tool leveraging Power BI for peer comparison leading to improvement in Conversion Rate of 4.4%.
  • Developed a Power BI Assessment Tool to identify the level of Circular Economy maturity of a Chemical firm and highlight possible steps that can be taken to improve Circularity by 5-20%
  • Made Time Series Forecasting Models assessing strategy impacts on Japanese Chemical clients' bottom lines across multiple scenarios with 5-15% bottom line growth
Power BIStrategyInterpersonal SkillsBusiness StrategyData Visualization

Godrej properties limited

Business Analyst Intern

Apr 2018Jun 2018 · 2 mos · Mumbai Metropolitan Region · On-site

  • Expense Analysis of Non Manpower (NMP) Overheads across regions and verticals to assign their drivers
  • Developed a NMP Overheads Linear Regression based Prediction Model for future expenditures and department budgets leveraging Time Series data
Interpersonal SkillsPresentations

Zs

Data Analyst

Jul 2016Jun 2017 · 11 mos · Gurugram, Haryana, India · On-site

  • Migrated Sales and Lead data analysis for a US Pharma company from SAS to R, reducing process run time from 12 hrs. to 5 hrs.
  • Analyzed the Email Customer Relationship Management stream for US Pharma client, improving Click Through Rates by 3.1%.
  • Evaluated the effect of ad campaigns on the sales of medicines for a Pharma client, utilizing A-B testing to reduce the ad budget by 7.2%.
  • Designed Tableau Dashboards to monitor Sales and Leads KPIs for a US Pharma client, to identify areas of concern and their causes
Sales PresentationsStrategyData Analysis

Education

Faculty of Management Studies - University of Delhi

Master of Business Administration - MBA

Jan 2017Jan 2019

Indian Institute of Technology, Kanpur

Bachelor of Technology - BTech — Chemical Engineering

Jan 2012Jan 2016

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