Kevin White

VP of Marketing

San Francisco, California, United States25 yrs 11 mos experience

Key Highlights

Expert in demand generation and marketing automation.
Proven track record in conversion optimization.
Strong background in leading marketing strategies for SaaS startups.

Stackforce AI infers this person is a MarTech expert with extensive experience in demand generation and marketing strategies.

Contact

Skills

Other Skills

Email MarketingSEOGoogle AdwordsOnline MarketingAnalyticsAccount Based MarketingWeb MarketingDigital MarketingMarketing StrategyWeb DesignOnline AdvertisingMulti-channel MarketingB2BWeb AnalyticsSocial Networking

About

Core focus: demand gen, marketing automation, conversion optimization, paid acquisition, lead nurturing and scoring, multi-touch attribution, funnel analysis

Experience

25 yrs 11 mos

Total Experience

3 yrs 2 mos

Average Tenure

8 mos

Current Experience

Scrunch ai

Head of Marketing

Sep 2025 – Present · 8 mos · San Francisco Bay Area · Hybrid

Common room

3 roles

Head of GTM strategy

Jan 2025 – Sep 2025 · 8 mos

Head of Marketing

Promoted

Nov 2023 – Jan 2025 · 1 yr 2 mos

Head of Demand Generation

Feb 2023 – Nov 2023 · 9 mos

Deepnote

2 roles

Marketing Advisor

Promoted

Feb 2023 – Jun 2023 · 4 mos · San Francisco Bay Area

Head Of Marketing

Mar 2022 – Feb 2023 · 11 mos · San Francisco Bay Area

Ashby

Marketing Advisor

Jan 2023 – Dec 2023 · 11 mos · San Francisco Bay Area · Remote

Gretel.ai

Marketing Advisor

Jan 2023 – Jul 2023 · 6 mos · San Francisco Bay Area

Retool

Head Of Marketing

Jul 2020 – Mar 2022 · 1 yr 8 mos · San Francisco Bay Area

Segment

Head of Growth Marketing

Feb 2018 – Jul 2020 · 2 yrs 5 mos · San Francisco Bay Area

Hackerone

Director of Demand Generation

Jun 2017 – Feb 2018 · 8 mos · San Francisco Bay Area

Singlestore

Director of Demand Generation and Marketing Operations

Aug 2014 – Jun 2017 · 2 yrs 10 mos · 534 Fourth St.

Responsible for product adoption and sales funnel growth at MemSQL.
Key areas of focus include:
Demand generation via Google AdWords, Facebook Ads, Twitter Ads
Build and optimize nurturing campaigns (Marketo)
Design and optimize landing pages with a focus on conversion
Build and monitor marketing and sales funnel dashboards

Gigya

3 roles

Director of Marketing Operations

Promoted

Jul 2013 – Aug 2014 · 1 yr 1 mo

I managed the day to day marketing adoption and growth for Gigya including:
Building marketing campaigns triggered by context and behavior
Designing landing pages and optimizing to increase conversion
Leading content strategy to fuel inbound lead funnel

Marketing Manager

Promoted

Apr 2011 – Jul 2013 · 2 yrs 3 mos

Online Marketing Analyst

Jul 2010 – Apr 2011 · 9 mos

Huntington surf and sport, inc.

Director of Web Marketing

May 2000 – Jun 2010 · 10 yrs 1 mo

Responsibilities:
Optimize PPC and affiliate advertising campaigns
Create and manage email campaigns
Calibrate search engine optimization through link building, and on-page optimization
Contribute in weekly meetings with management to discuss sales reports and projected goals
Provide proper training, supervision, and evaluation for Web Merchandising and Customer Service Associates
Key Achievements:
Managed many successful multi-level advertising campaigns with targeted CPA of $20 or less
Maintained high AdWords quality scores (7-10) with a high CTR
Led team to 5% sales revenue increase in 2009
Held a high sales conversion rate between 1.5% - 2%
Developed strong relationships with leading brands in the surf industry