Dec 2024 – Present · 1 yr 3 mos · Remote

• Working on fun projects with the top builders in India.

Mar 2021 – May 2025 · 4 yrs 2 mos · Bangalore Urban, Karnataka, India · On-site

• We are building a network of doctors and specialists to provide preventive healthcare and tailor-made care programs coupled with a comprehensive health insurance. I'm a part of the founding team and lead marketing P&L.

Mar 2019 – Mar 2021 · 2 yrs · Mumbai, Maharashtra, India

• 🦄, India's largest e-pharmacy. Led a team of marketers for user acquisition and remarketing initiatives through organic/inorganic channels.

Sep 2016 – Mar 2019 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• Successfully launching a beer in the highly regulated Indian alcobev industry with no prior experience or connects, and only through sheer passion, is largely unheard of in this industry.
• Co-founded a beer startup, Hopivore Breweries, which was the sole distributor for one of the largest beer exporters of Germany.
• Envisioned and developed a prototype for a Arduino-based IoT bottle opener (patent pending), a fresh approach to introducing tech into the otherwise orthodox industry. This smart device provides us with user data-points based on his consumption, which can be used for user segmentation.

Jul 2015 – Mar 2017 · 1 yr 8 mos

• Complete ownership of the entire SEM spend and responsible to meet the KPIs of revenue and MoM growth targets, in both English and Arabic for all the LOBs - Hotels, Flights, and Holidays.
• A major part of my role involves constantly exploring new SEM opportunities, ideate and execute a campaign around it, optimise it using Marin, and take data-driven decisions to improve the KPIs.
• Other responsibilities include co-ordination with the tech team where we implemented SEO properties such as schema (types such as review, product, place, aggregateoffer, etc.) throughout the website. Also, identified whitespace w.r.t. SEO and created new landing pages which played a vital role in the 300% organic traffic growth YoY.

May 2014 – Jun 2015 · 1 yr 1 mo

• Responsible for the PPC spend on Facebook - where the CPL was reduced by more than 70% by implementing new methods to drive leads and traffic.
• Improved the engagement with the audience on Facebook which led to the increase in the organic reach of posts and organic likes on the page (a few posts had 500,000+ reach and 30,000+ likes). Hit the ‘200k likes’ milestone on Facebook from nought within a year.